TABLE OF CONTENTS
1 INTRODUCTION 39
1.1 OBJECTIVES OF THE STUDY 39
1.2 MARKET DEFINITION 39
1.3 OVERVIEW OF THE EUROPE HUMMUS MARKET 39
1.4 LIMITATIONS 41
1.5 MARKETS COVERED 42
2 MARKET SEGMENTATION 46
2.1 MARKETS COVERED 46
2.2 GEOGRAPHICAL SCOPE 47
2.3 YEARS CONSIDERED FOR THE STUDY 48
2.4 CURRENCY AND PRICING 48
2.5 DBMR TRIPOD DATA VALIDATION MODEL 49
2.6 MULTIVARIATE MODELLING 52
2.7 TREATMENT LIFELINE CURVE 52
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.9 DBMR MARKET POSITION GRID 54
2.10 MARKET APPLICATION COVERAGE GRID 55
2.11 VENDOR SHARE ANALYSIS 56
2.12 SECONDARY SOURCES 57
2.13 ASSUMPTIONS 57
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 61
4.1 BRAND ANALYSIS 62
4.2 COMPARATIVE ANALYSIS WITH THE PARENT MARKET 63
4.2.1 OVERVIEW 63
4.2.1.1 SALSA 63
4.2.1.2 MAYONNAISE 63
4.2.1.3 FRUIT PRESERVES 63
4.2.1.4 GUACAMOLE 64
4.3 CONSUMER BUYING BEHAVIOR 65
4.3.1 OVERVIEW 65
4.3.1.1 COMPLEX BUYING BEHAVIOR 65
4.3.1.2 DISSONANCE-REDUCING BUYING BEHAVIOR 66
4.3.1.3 HABITUAL BUYING BEHAVIOR 66
4.3.1.4 VARIETY SEEKING BEHAVIOR 66
4.3.2 CONCLUSION 66
4.4 PATENT ANALYSIS OF THE EUROPE HUMMUS MARKET 67
4.5 SUPPLY CHAIN ANALYSIS 68
4.5.1 OVERVIEW 68
4.5.2 LOGISTIC COST SCENARIO 68
4.5.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 69
4.6 UPCOMING TECHNOLOGY AND TRENDS 70
5 REGULATION COVERAGE 71
6 MARKET OVERVIEW 74
6.1 DRIVERS 76
6.1.1 RISE IN THE NUMBER OF NEW PRODUCT LAUNCHES WITH VARIOUS FLAVORS COMBINATION 76
6.1.2 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 76
6.1.3 THE INCREASING PREVALENCE OF VEGANISM BOOSTS HUMMUS DEMAND 77
6.1.4 RISING CONSUMER SPENDING TOWARD PACKAGED FOOD ITEMS 77
6.2 RESTRAINTS 78
6.2.1 FLUCTUATION IN RAW MATERIAL PRICES 78
6.2.2 AVAILABILITY OF OTHER TYPES OF DIPS 79
6.3 OPPORTUNITIES 80
6.3.1 RISING POPULARITY OF MEDITERRANEAN FOOD IN EMERGING MARKETS 80
6.3.2 TECHNOLOGICAL ADVANCEMENTS IN HUMMUS MANUFACTURING 80
6.4 CHALLENGES 81
6.4.1 SIDE EFFECTS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 81
6.4.2 INCREASING ADULTERATION IN HUMMUS PRODUCTS 81
7 EUROPE HUMMUS MARKET, BY REGION 83
7.1 EUROPE 84
7.1.1 U.K. 97
7.1.2 GERMANY 103
7.1.3 FRANCE 109
7.1.4 ITALY 115
7.1.5 POLAND 121
7.1.6 SPAIN 127
7.1.7 NETHERLANDS 133
7.1.8 SWITZERLAND 139
7.1.9 SWEDEN 145
7.1.10 TURKEY 151
7.1.11 BELGIUM 157
7.1.12 RUSSIA 163
7.1.13 DENMARK 170
7.1.14 REST OF EUROPE 177
8 EUROPE HUMMUS MARKET, COMPANY LANDSCAPE 178
8.1 COMPANY SHARE ANALYSIS: EUROPE 178
9 SWOT ANALYSIS 179
10 COMPANY PROFILES 180
10.1 LANCASTER COLONY CORPORATION 180
10.1.1 COMPANY SNAPSHOT 180
10.1.2 REVENUE ANALYSIS 180
10.1.3 COMPANY SHARE ANALYSIS 181
10.1.4 PRODUCT PORTFOLIO 181
10.1.5 RECENT DEVELOPMENTS 181
10.2 SABRA DIPPING CO., LLC 182
10.2.1 COMPANY SNAPSHOT 182
10.2.2 COMPANY SHARE ANALYSIS 182
10.2.3 PRODUCT PORTFOLIO 183
10.2.4 RECENT DEVELOPMENT 183
10.3 BAKKAVOR GROUP PLC 184
10.3.1 COMPANY SNAPSHOT 184
10.3.2 REVENUE ANALYSIS 185
10.3.3 COMPANY SHARE ANALYSIS 185
10.3.4 PRODUCT PORTFOLIO 186
10.3.5 RECENT DEVELOPMENTS 186
10.4 BOAR'S HEAD BRAND 187
10.4.1 COMPANY SNAPSHOT 187
10.4.2 COMPANY SHARE ANALYSIS 187
10.4.3 PRODUCT PORTFOLIO 188
10.4.4 RECENT DEVELOPMENT 188
10.5 TRIBE MEDITERRANEAN FOODS, INC. 189
10.5.1 COMPANY SNAPSHOT 189
10.5.2 COMPANY SHARE ANALYSIS 189
10.5.3 PRODUCT PORTFOLIO 190
10.5.4 RECENT DEVELOPMENT 190
10.6 ABRAHAM'S NATURAL FOODS 191
10.6.1 COMPANY SNAPSHOT 191
10.6.2 PRODUCT PORTFOLIO 191
10.6.3 RECENT DEVELOPMENT 191
10.7 CEDAR'S MEDITERRANEAN FOODS, INC. 192
10.7.1 COMPANY SNAPSHOT 192
10.7.2 PRODUCT PORTFOLIO 192
10.7.3 RECENT DEVELOPMENTS 193
10.8 ELMA FARMS 194
10.8.1 COMPANY SNAPSHOT 194
10.8.2 PRODUCT PORTFOLIO 194
10.8.3 RECENT DEVELOPMENT 194
10.9 ESTI FOODS 195
10.9.1 COMPANY SNAPSHOT 195
10.9.2 PRODUCT PORTFOLIO 195
10.9.3 RECENT DEVELOPMENTS 195
10.10 HAIG'S DELICACIES 196
10.10.1 COMPANY SNAPSHOT 196
10.10.2 PRODUCT PORTFOLIO 196
10.10.3 RECENT DEVELOPMENTS 196
10.11 HALIBURTON INTERNATIONAL FOODS, INC. 197
10.11.1 COMPANY SNAPSHOT 197
10.11.2 PRODUCT PORTFOLIO 197
10.11.3 RECENT DEVELOPMENTS 197
10.12 HANNAH FOODS 198
10.12.1 COMPANY SNAPSHOT 198
10.12.2 PRODUCT PORTFOLIO 198
10.12.3 RECENT DEVELOPMENTS 199
10.13 ITHACA HUMMUS 200
10.13.1 COMPANY SNAPSHOT 200
10.13.2 PRODUCT PORTFOLIO 200
10.13.3 RECENT DEVELOPMENT 200
10.14 KASIH FOOD 201
10.14.1 COMPANY SNAPSHOT 201
10.14.2 PRODUCT PORTFOLIO 201
10.14.3 RECENT DEVELOPMENT 201
10.15 LANTANA FOODS 202
10.15.1 COMPANY SNAPSHOT 202
10.15.2 PRODUCT PORTFOLIO 202
10.15.3 RECENT DEVELOPMENTS 202
10.16 LILLY'S FOODS 203
10.16.1 COMPANY SNAPSHOT 203
10.16.2 PRODUCT PORTFOLIO 203
10.16.3 RECENT DEVELOPMENTS 204
10.17 PELOPAC INC. 205
10.17.1 COMPANY SNAPSHOT 205
10.17.2 PRODUCT PORTFOLIO 205
10.17.3 RECENT DEVELOPMENTS 206
10.18 ROOTS HUMMUS 207
10.18.1 COMPANY SNAPSHOT 207
10.18.2 PRODUCT PORTFOLIO 207
10.18.3 RECENT DEVELOPMENT 207
10.19 SAVENCIA SA 209
10.19.1 COMPANY SNAPSHOT 209
10.19.2 COMPANY SHARE ANALYSIS 209
10.19.3 PRODUCT PORTFOLIO 210
10.19.4 RECENT DEVELOPMENT 210
10.20 SEVAN AB 211
10.20.1 COMPANY SNAPSHOT 211
10.20.2 PRODUCT PORTFOLIO 211
10.20.3 RECENT DEVELOPMENTS 211
11 QUESTIONNAIRE 212
12 RELATED REPORTS 216

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