TABLE OF CONTENTS
1 INTRODUCTION 26
1.1 OBJECTIVES OF THE STUDY 26
1.2 MARKET DEFINITION 26
1.3 OVERVIEW OF EUROPE HEATING PAD MARKET 27
1.4 LIMITATIONS 28
1.5 MARKETS COVERED 28
2 MARKET SEGMENTATION 31
2.1 MARKETS COVERED 31
2.2 GEOGRAPHICAL SCOPE 32
2.3 YEARS CONSIDERED FOR THE STUDY 33
2.4 CURRENCY AND PRICING 33
2.5 DBMR TRIPOD DATA VALIDATION MODEL 34
2.6 PRODUCT LIFE LINE CURVE 37
2.7 MULTIVARIATE MODELING 38
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 40
2.9 DBMR MARKET POSITION GRID 41
2.10 MARKET APPLICATION COVERAGE GRID 42
2.11 DBMR MARKET CHALLENGE MATRIX 43
2.12 DBMR VENDOR SHARE ANALYSIS 44
2.13 IMPORT-EXPORT DATA 45
2.14 SECONDARY SOURCES 46
2.15 ASSUMPTIONS 47
3 EXECUTIVE SUMMARY 48
4 PREMIUM INSIGHTS 51
5 MARKET OVERVIEW 52
5.1 DRIVERS 54
5.1.1 RISING APPLICATIONS OF HEATING PADS FOR REDUCING STIFFNESS AND RESTORING FLEXIBILITY 54
5.1.2 PREVALENCE OF DISEASES SUCH AS ARTHRITIS AND NUMEROUS EXTENSIVE NEUROLOGICAL DISORDERS 54
5.1.3 INCREASING INCIDENCE OF SPORTS INJURIES 55
5.1.4 HIGH PREVALENCE OF CHRONIC PAIN DUE TO SEDENTARY LIFESTYLE AND OBESITY 55
5.2 RESTRAINTS 56
5.2.1 AVAILABILITY OF COUNTERFEIT PRODUCTS 56
5.2.2 SIDE-EFFECTS OF HEATING PAD DURING PREGNANCY AND OTHER RELATED HEALTH ISSUES 56
5.3 OPPORTUNITIES 57
5.3.1 RISE IN DEMAND FOR PAIN MANAGEMENT IN-HOME CARE SETTINGS 57
5.3.2 INCREASING SMART MARKETING ACTIVITIES 58
5.3.3 SURGE IN DISPOSABLE INCOME AND RAPID URBANIZATION 58
5.4 CHALLENGE 60
5.4.1 HIGH COMPETITION AMONG THE EXISTING PLAYERS 60
6 EUROPE HEATING PAD MARKET, BY PRODUCT 61
6.1 OVERVIEW 62
6.2 ELECTRIC HEATING PAD 64
6.3 MICROWAVABLE HEATING PAD 65
6.4 INFRARED HEATING PAD 66
6.5 WATER HEATING PAD 67
6.6 CHEMICAL HEATING PAD 68
6.7 OTHERS 69
7 EUROPE HEATING PAD MARKET, BY APPLICATION 70
7.1 OVERVIEW 71
7.2 HOME 72
7.2.1 ELECTRIC HEATING PAD 73
7.2.2 MICROWAVABLE HEATING PAD 73
7.2.3 INFRARED HEATING PAD 73
7.2.4 WATER HEATING PAD 73
7.2.5 CHEMICAL HEATING PAD 73
7.2.6 OTHERS 73
7.3 MEDICAL 74
7.3.1 ELECTRIC HEATING PAD 74
7.3.2 MICROWAVABLE HEATING PAD 74
7.3.3 INFRARED HEATING PAD 75
7.3.4 WATER HEATING PAD 75
7.3.5 CHEMICAL HEATING PAD 75
7.3.6 OTHERS 75
7.4 COMMERCIAL 75
7.4.1 ELECTRIC HEATING PAD 76
7.4.2 MICROWAVABLE HEATING PAD 76
7.4.3 INFRARED HEATING PAD 76
7.4.4 WATER HEATING PAD 76
7.4.5 CHEMICAL HEATING PAD 76
7.4.6 OTHERS 76

7.5 OTHERS 77
7.5.1 ELECTRIC HEATING PAD 78
7.5.2 MICROWAVABLE HEATING PAD 78
7.5.3 INFRARED HEATING PAD 78
7.5.4 WATER HEATING PAD 78
7.5.5 CHEMICAL HEATING PAD 78
7.5.6 OTHERS 78
8 EUROPE HEATING PAD MARKET, BY SELLING CHANNEL 79
8.1 OVERVIEW 80
8.2 DIRECT 81
8.3 INDIRECT 82
9 EUROPE HEATING PAD MARKET, BY REGION 83
9.1 EUROPE 84
9.1.1 GERMANY 92
9.1.2 U.K. 95
9.1.3 FRANCE 98
9.1.4 NETHERLANDS 101
9.1.5 ITALY 104
9.1.6 SPAIN 107
9.1.7 BELGIUM 110
9.1.8 RUSSIA 113
9.1.9 TURKEY 116
9.1.10 SWITZERLAND 119
9.1.11 REST OF EUROPE 122
10 EUROPE HEATING PAD MARKET: COMPANY LANDSCAPE 123
10.1 COMPANY SHARE ANALYSIS: EUROPE 123
11 SWOT ANALYSIS 124
12 COMPANY PROFILES 125
12.1 WALGREEN CO. (A SUBSIDIARY OF WALGREENS BOOTS ALLIANCE) 125
12.1.1 COMPANY SNAPSHOT 125
12.1.2 REVENUE ANALYSIS 125
12.1.3 COMPANY SHARE ANALYSIS 126
12.1.4 PRODUCT PORTFOLIO 126
12.1.5 RECENT UPDATES 127

12.2 CONAIR LLC 128
12.2.1 COMPANY SNAPSHOT 128
12.2.2 COMPANY SHARE ANALYSIS 128
12.2.3 PRODUCT PORTFOLIO 129
12.2.4 RECENT UPDATE 129
12.3 ETSY, INC. 130
12.3.1 COMPANY SNAPSHOT 130
12.3.2 REVENUE ANALYSIS 130
12.3.3 COMPANY SHARE ANALYSIS 131
12.3.4 PRODUCT PORTFOLIO 131
12.3.5 RECENT UPDATE 132
12.4 SINOCARE 133
12.4.1 COMPANY SNAPSHOT 133
12.4.2 REVENUE ANALYSIS 133
12.4.3 COMPANY SHARE ANALYSIS 134
12.4.4 PRODUCT PORTFOLIO 134
12.4.5 RECENT UPDATES 134
12.5 SUNBEAM PRODUCTS, INC. 136
12.5.1 COMPANY SNAPSHOT 136
12.5.2 COMPANY SHARE ANALYSIS 136
12.5.3 PRODUCT PORTFOLIO 137
12.5.4 RECENT UPDATE 138
12.6 TYNORINDIA 139
12.6.1 COMPANY SNAPSHOT 139
12.6.2 PRODUCT PORTFOLIO 139
12.6.3 RECENT UPDATE 139
12.7 DRIVE DEVILBISS HEALTHCARE 140
12.7.1 COMPANY SNAPSHOT 140
12.7.2 PRODUCT PORTFOLIO 140
12.7.3 RECENT UPDATE 140
12.8 BEURER 141
12.8.1 COMPANY SNAPSHOT 141
12.8.2 PRODUCT PORTFOLIO 141
12.8.3 RECENT UPDATE 141
12.9 BODYMED 142
12.9.1 COMPANY SNAPSHOT 142
12.9.2 PRODUCT PORTFOLIO 142
12.9.3 RECENT UPDATE 142

12.10 CAREX HEALTH BRANDS (A SUBSIDIARY OF COMPASS HEALTH BRANDS) 143
12.10.1 COMPANY SNAPSHOT 143
12.10.2 PRODUCT PORTFOLIO 143
12.10.3 RECENT UPDATE 144
12.11 CHATTANOOGA MEDICAL SUPPLY, INC. 145
12.11.1 COMPANY SNAPSHOT 145
12.11.2 PRODUCT PORTFOLIO 145
12.11.3 RECENT UPDATE 146
12.12 DONGGUAN YONGQI ELECTRIC HEAT PRODUCTS CO. LTD. 147
12.12.1 COMPANY SNAPSHOT 147
12.12.2 PRODUCT PORTFOLIO 147
12.12.3 RECENT UPDATE 148
12.13 NATURE CREATION 149
12.13.1 COMPANY SNAPSHOT 149
12.13.2 PRODUCT PORTFOLIO 149
12.13.3 RECENT UPDATE 149
12.14 ODYSSEY PRODUCTS 150
12.14.1 COMPANY SNAPSHOT 150
12.14.2 PRODUCT PORTFOLIO 150
12.14.3 RECENT UPDATES 150
12.15 PURE ENRICHMENT (A SUBSIDIARY OF BEAR DOWN BRANDS, LLC. COMPANY) 152
12.15.1 COMPANY SNAPSHOT 152
12.15.2 PRODUCT PORTFOLIO 152
12.15.3 RECENT UPDATE 153
12.16 SUNNY-BAY 154
12.16.1 COMPANY SNAPSHOT 154
12.16.2 PRODUCT PORTFOLIO 154
12.16.3 RECENT UPDATE 155
12.17 SUNRISE PRODUCTS 156
12.17.1 COMPANY SNAPSHOT 156
12.17.2 PRODUCT PORTFOLIO 156
12.17.3 RECENT UPDATE 156
12.18 THE HEAT COMPANY 157
12.18.1 COMPANY SNAPSHOT 157
12.18.2 PRODUCT PORTFOLIO 157
12.18.3 RECENT UPDATE 157
12.19 THERMALON 158
12.19.1 COMPANY SNAPSHOT 158
12.19.2 PRODUCT PORTFOLIO 158
12.19.3 RECENT UPDATE 159
12.20 XIAN BELLAVIE AND SUNBRIGHT GROUP CO., LTD 160
12.20.1 COMPANY SNAPSHOT 160
12.20.2 PRODUCT PORTFOLIO 160
12.20.3 RECENT UPDATE 160
13 QUESTIONNAIRE 161
14 RELATED REPORT 164

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