TABLE OF CONTENTS
1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 OVERVIEW OF THE EUROPE HANGERS MARKET 21
1.4 LIMITATION 22
1.5 MARKETS COVERED 22
2 MARKET SEGMENTATION 25
2.1 MARKETS COVERED 25
2.2 GEOGRAPHICAL SCOPE 26
2.3 YEARS CONSIDERED FOR THE STUDY 27
2.4 CURRENCY AND PRICING 27
2.5 DBMR TRIPOD DATA VALIDATION MODEL 28
2.6 PRODUCT LIFE LINE CURVE 31
2.7 MULTIVARIATE MODELING 32
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 33
2.9 DBMR MARKET POSITION GRID 34
2.10 MARKET APPLICATION COVERAGE GRID 35
2.11 DBMR MARKET CHALLENGE MATRIX 36
2.12 DBMR VENDOR SHARE ANALYSIS 37
2.13 IMPORT-EXPORT DATA 38
2.14 SECONDARY SOURCES 39
2.15 ASSUMPTIONS 40
3 EXECUTIVE SUMMARY 41
4 PREMIUM INSIGHTS 43
4.1 PORTER'S FIVE FORCES: 44
4.1.1 THREAT OF NEW ENTRANTS: 44
4.1.2 THREAT OF SUBSTITUTES: 45
4.1.3 CUSTOMER BARGAINING POWER: 45
4.1.4 SUPPLIER BARGAINING POWER: 45
4.1.5 INTERNAL COMPETITION (RIVALRY): 45
4.2 BRAND SHARE ANALYSIS 46
4.3 CONSUMER BUYING BEHAVIOR 47
4.3.1 OVERVIEW 47
4.3.2 COMPLEX BUYING BEHAVIOR 48
4.3.3 DISSONANCE-REDUCING BUYING BEHAVIOR 48
4.3.4 HABITUAL BUYING BEHAVIOR 48
4.3.5 VARIETY SEEKING BEHAVIOR 48
4.3.6 CONCLUSION 48
4.4 FACTORS AFFECTING BUYING DECISION 49
4.4.1 ECONOMIC FACTOR 49
4.4.2 FUNCTIONAL FACTOR 49
4.5 CONSUMER PRODUCT ADSORPTION 50
4.5.1 OVERVIEW 50
4.5.2 PRODUCT AWARENESS 50
4.5.3 PRODUCT INTEREST 51
4.5.4 PRODUCT EVALUATION 51
4.5.5 PRODUCT TRIAL 51
4.5.6 PRODUCT ADOPTION 51
4.5.7 CONCLUSION 51
4.6 IMPACT OF ECONOMIC SLOWDOWN 52
4.6.1 IMPACT ON PRICE 52
4.6.2 IMPACT ON SUPPLY CHAIN 52
4.6.3 IMPACT ON SHIPMENT 53
4.6.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 53
4.7 IMPORT EXPORT SCENARIO 54
4.8 PRODUCTION CAPACITY OUTLOOK 55
4.9 SUPPLY CHAIN ANALYSIS 56
4.9.1 OVERVIEW 56
4.9.2 LOGISTIC COST SCENARIO 56
4.9.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 57
4.10 RAW MATERIAL SOURCING ANALYSIS 58
4.10.1 METAL 58
4.10.2 PLASTICS 58
4.10.3 WOOD 59
5 REGULATION COVERAGE 60
6 MARKET OVERVIEW 63
6.1 DRIVERS 65
6.1.1 A THRIVING RETAIL AND HOSPITALITY SECTOR LEADS TO CONTINUOUS GROWTH 65
6.1.2 THE PREFERENCE FOR WOODEN HANGERS IS TRENDING IN THE HANGERS MARKET 66
6.1.3 THE USE OF VARIOUS TYPES OF HANGERS IN HOUSEHOLDS IS INCREASING 66
6.2 RESTRAINTS 67
6.2.1 ONLINE SALES HAVE AN EFFECT ON CONVENTIONAL WHOLESALERS AND RETAILERS' SALES 67
6.2.2 A CHEAP AND EASY ALTERNATIVE FOR HANGERS 68
6.3 OPPORTUNITIES 68
6.3.1 INNOVATIONS OF INTELLIGENCE HANGERS ARE THE NEW CHOICE FOR DRYING CLOTHES 68
6.3.2 INCREASE IN THE COMMERCIAL SEGMENT AND PRODUCT ACCESSIBILITY 69
6.4 CHALLENGES 70
6.4.1 FLUCTUATING RAW MATERIAL PRICES AND PROHIBITION ON PLASTIC USAGE 70
6.4.2 PROBLEMS ASSOCIATED WITH THE DIFFERENT TYPES OF HANGERS 71
7 EUROPE HANGERS MARKET, BY PRODUCT 72
7.1 OVERVIEW 73
7.2 PLASTIC HANGERS 74
7.3 WOODEN HANGER 75
7.4 STAINLESS STEEL 75
7.5 ALUMINUM ALLOY 76
7.6 OTHERS 76
8 EUROPE HANGERS MARKET, BY APPLICATION 77
8.1 OVERVIEW 78
8.2 COMMERCIAL 79
8.2.1 COMMERCIAL, BY PRODUCT 80
8.2.1.1 PLASTIC HANGER 80
8.2.1.2 WOODEN HANGER 80
8.2.1.3 STAINLESS STEEL 80
8.2.1.4 ALUMINUM ALLOY 80
8.2.1.5 OTHERS 80
8.3 HOUSEHOLD 81
8.3.1 HOUSEHOLD, BY PRODUCT 81
8.3.1.1 PLASTIC HANGER 81
8.3.1.2 WOODEN HANGER 81
8.3.1.3 STAINLESS STEEL 81
8.3.1.4 ALUMINUM ALLOY 82
8.3.1.5 OTHERS 82
9 EUROPE HANGERS MARKET, BY MODE OF SALE 83
9.1 OVERVIEW 84
9.2 RETAIL 85
9.3 ONLINE 85
10 EUROPE HANGERS MARKET, BY REGION 86
10.1 EUROPE 87
10.1.1 GERMANY 93
10.1.2 U.K. 96
10.1.3 FRANCE 99
10.1.4 ITALY 102
10.1.5 SPAIN 105
10.1.6 RUSSIA 108
10.1.7 TURKEY 111
10.1.8 SWITZERLAND 114
10.1.9 BELGIUM 117
10.1.10 NETHERLANDS 120
10.1.11 REST OF EUROPE 123
11 EUROPE HANGERS MARKET: COMPANY LANDSCAPE 124
11.1 COMPANY SHARE ANALYSIS: EUROPE 124
11.2 PRODUCT LAUNCH 125
11.3 PARTNERSHIP 125
12 SWOT ANALYSIS 126
13 COMPANY PROFILES 127
13.1 MAINETTI 127
13.1.1 COMPANY SNAPSHOT 127
13.1.2 COMPANY SHARE ANALYSIS 127
13.1.3 PRODUCT PORTFOLIO 128
13.1.4 RECENT UPDATES 128
13.2 M&B HANGERS 130
13.2.1 COMPANY SNAPSHOT 130
13.2.2 COMPANY SHARE ANALYSIS 130
13.2.3 PRODUCT PORTFOLIO 131
13.2.4 RECENT UPDATES 131
13.3 EISHO CO., LTD. 132
13.3.1 COMPANY SNAPSHOT 132
13.3.2 COMPANY SHARE ANALYSIS 132
13.3.3 PRODUCT PORTFOLIO 133
13.3.4 RECENT UPDATES 135
13.4 HANGERS.COM 136
13.4.1 COMPANY SNAPSHOT 136
13.4.2 COMPANY SHARE ANALYSIS 136
13.4.3 PRODUCT PORTFOLIO 137
13.4.4 RECENT UPDATE 138
13.5 WHITMOR, INC. 139
13.5.1 COMPANY SNAPSHOT 139
13.5.2 COMPANY SHARE ANALYSIS 139
13.5.3 PRODUCT PORTFOLIO 140
13.5.4 RECENT UPDATES 140
13.6 BEND & HOOK 141
13.6.1 COMPANY SNAPSHOT 141
13.6.2 PRODUCT PORTFOLIO 141
13.6.3 RECENT UPDATES 141
13.7 CONCEPT MANNEQUINS 142
13.7.1 COMPANY SNAPSHOT 142
13.7.2 PRODUCT PORTFOLIO 142
13.7.3 RECENT UPDATE 142
13.8 GUILIN IANGO HOME COLLECTION CO., LTD. 143
13.8.1 COMPANY SNAPSHOT 143
13.8.2 PRODUCT PORTFOLIO 143
13.8.3 RECENT UPDATES 143
13.9 MAWA-HANGERS.COM. 144
13.9.1 COMPANY SNAPSHOT 144
13.9.2 PRODUCT PORTFOLIO 144
13.9.3 RECENT UPDATES 147
13.10 NAHANC0 148
13.10.1 COMPANY SNAPSHOT 148
13.10.2 PRODUCT PORTFOLIO 148
13.10.3 RECENT UPDATE 152
14 QUESTIONNAIRE 153
15 RELATED REPORT 156

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