TABLE OF CONTENTS
1 INTRODUCTION 38
1.1 OBJECTIVES OF THE STUDY 38
1.2 MARKET DEFINITION 38
1.3 OVERVIEW 38
1.4 LIMITATIONS 39
1.5 MARKETS COVERED 40
2 MARKET SEGMENTATION 43
2.1 MARKETS COVERED 43
2.2 GEOGRAPHICAL SCOPE 44
2.3 YEARS CONSIDERED FOR THE STUDY 45
2.4 CURRENCY AND PRICING 45
2.5 DBMR TRIPOD DATA VALIDATION MODEL 46
2.6 GRADE LIFE LINE CURVE 49
2.7 MULTIVARIATE MODELLING 50
2.8 MANUFACTURING PROCESS LIFELINE CURVE 51
2.9 PRIMARY INTERVIEWS WITH THE KEY OPINION LEADERS 52
2.10 DBMR MARKET POSITION GRID 53
2.11 DBMR MARKET CHALLENGE MATRIX 54
2.12 SECONDARY SOURCES 55
2.13 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 58
4.1 PORTER'S FIVE FORCES 59
4.1.1 THE THREAT OF NEW ENTRANTS 59
4.1.2 THE THREAT OF SUBSTITUTES 60
4.1.3 CUSTOMER BARGAINING POWER 60
4.1.4 SUPPLIER BARGAINING POWER 60
4.1.5 INTERNAL COMPETITION (RIVALRY): 61
4.2 BRAND COMPETITIVE ANALYSIS 62
4.3 SUPPLY CHAIN ANALYSIS 63
4.3.1 OVERVIEW 63
4.3.2 LOGISTIC COST SCENARIO 63
4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 64
4.4 DATA ON PLASTIC VS PAPER GIFT CARD MATERIAL 65
4.4.1 PLASTIC GIFT CARD MATERIAL 65
4.4.2 PAPER GIFT CARD MATERIAL 65
4.5 PRODUCT ADOPTION SCENARIO 66
4.5.1 OVERVIEW 66
4.5.2 PRODUCT AWARENESS 67
4.5.3 PRODUCT INTEREST 67
4.5.4 PRODUCT EVALUATION 67
4.5.5 PRODUCT TRIAL 67
4.5.6 PRODUCT ADOPTION 67
4.5.7 CONCLUSION 67
4.6 FACTORS AFFECTING BUYING DECISION 68
4.7 CONSUMERS BUYING BEHAVIOUR 69
4.7.1 OVERVIEW 69
4.7.2 RECOMMENDATIONS FROM FAMILY, FRIENDS AND DELEARS - 69
4.7.3 RESEARCH 69
4.7.4 IMPULSIVE 69
4.7.5 ADVERTISEMENT: 69
4.7.6 TELEVISION ADVERTISEMENT 70
4.7.7 ONLINE ADVERTISEMENT 70
4.7.8 IN-STORE ADVERTISEMENT 70
4.7.9 OUTDOOR ADVERTISEMENT 70
4.8 REGULATORY FRAMEWORK 71
5 MARKET OVERVIEW 73
5.1 DRIVERS 75
5.1.1 THE USE OF GIFT CARDS AS A BUSINESS TACTIC IS BECOMING MORE POPULAR 75
5.1.2 EXTENSIVE SOCIAL TREND OF GIVING ONLINE GIFTS 75
5.1.3 E-GIFT CARDS ARE BECOMING INCREASINGLY POPULAR AMONG MILLENNIALS 76
5.1.4 GIFT CARDS GAINING RAPID POPULARITY AMONG CONSUMERS 76
5.2 RESTRAINTS 77
5.2.1 EXPLOITATIVE GIFT CARD PRACTICES SUCH AS REDEMPTION AND LATENCY FEES 77
5.2.2 SECURITY CONCERNS SUCH AS HACKING AND FRAUD ASSOCIATED WITH THE GIFT CARDS 77
5.3 OPPORTUNITIES 78
5.3.1 THE GROWING INTERNET AND SMARTPHONE PENETRATION RATE WORLDWIDE 78
5.3.2 STRATEGIC ALLIANCES TO INCREASE COMPANYS BUSINESS PENETRATION 79
5.4 CHALLENGE 79
5.4.1 THREAT OF SUBSTITUENTS SUCH AS MERCHANDISE AND ELECTRONICS ITEMS AS GIFTS 79
6 EUROPE GIFT CARD MARKET, BY REGION 80
6.1 EUROPE 81
6.1.1 GERMANY 87
6.1.2 RUSSIA 90
6.1.3 FRANCE 93
6.1.4 U.K. 96
6.1.5 TURKEY 99
6.1.6 ITALY 102
6.1.7 SPAIN 105
6.1.8 POLAND 108
6.1.9 NETHERLANDS 111
6.1.10 BELGIUM 114
6.1.11 SWITZERLAND 117
6.1.12 SWEDEN 120
6.1.13 REST OF EUROPE 123
7 EUROPE GIFT CARD MARKET: COMPANY LANDSCAPE 124
7.1 COMPANY SHARE ANALYSIS: EUROPE 124
7.2 MERGER 125
7.3 ACQUISITION 125
7.4 TECHNOLOGICAL DEVELOPMENT 125
7.5 PRODUCT LAUNCH 126
7.6 ANNOUNCEMENT 126
8 COMPANY PROFILES 127
8.1 TARGET BRANDS,INC.(2022) 127
8.1.1 COMPANY SNAPSHOT 127
8.1.2 COMPANY SHARE ANALYSIS 127
8.1.3 PRODUCT PORTFOLIO 128
8.1.4 REVENUE ANALYSIS 128
8.1.5 SWOT 129
8.1.6 RECENT UPDATES 129
8.2 PAYPAL 130
8.2.1 COMPANY SNAPSHOT 130
8.2.2 REVENUE ANALYSIS 130
8.2.3 COMPANY SHARE ANALYSIS 131
8.2.4 SWOT 131
8.2.5 PRODUCT PORTFOLIO 132
8.2.6 RECENT DEVELOPMENT 132
8.3 APPLE INC. 133
8.3.1 COMPANY SNAPSHOT 133
8.3.2 REVENUE ANALYSIS 133
8.3.3 COMPANY SHARE ANALYSIS 134
8.3.4 SWOT 134
8.3.5 PRODUCT PORTFOLIO 135
8.3.6 RECENT DEVELOPMENT 135
8.4 AMERICAN EXPRESS. 136
8.4.1 COMPANY SNAPSHOT 136
8.4.2 REVENUE ANALYSIS 136
8.4.3 COMPANY SHARE ANALYSIS 137
8.4.4 SWOT 137
8.4.5 PRODUCT PORTFOLIO 138
8.4.6 RECENT DEVELOPMENTS 138
8.5 STARBUCKS COFFEE COMPANY (2022) 139
8.5.1 COMPANY SNAPSHOT 139
8.5.2 PRODUCT PORTFOLIO 139
8.5.3 REVENUE ANALYSIS 140
8.5.4 COMPANY SHARE ANALYSIS 140
8.5.5 SWOT 141
8.5.6 RECENT UPDATE 141
8.6 BEST BUY (2022) 142
8.6.1 COMPANY SNAPSHOT 142
8.6.2 PRODUCT PORTFOLIO 142
8.6.3 REVENUE ANALYSIS 143
8.6.4 SWOT 144
8.6.5 RECENT UPDATE 144
8.7 ALLTIMEPRINT.COM 145
8.7.1 COMPANY SNAPSHOT 145
8.7.2 PRODUCT PORTFOLIO 145
8.7.3 SWOT 146
8.7.4 RECENT DEVELOPMENTS 146
8.8 AMILON S.R.L. 147
8.8.1 COMPANY SNAPSHOT 147
8.8.2 PRODUCT PORTFOLIO 147
8.8.3 SWOT 148
8.8.4 RECENT DEVELOPMENTS 148
8.9 BLACKHAWK NETWORK 149
8.9.1 COMPANY SNAPSHOT 149
8.9.2 PRODUCT PORTFOLIO 149
8.9.3 SWOT 150
8.9.4 RECENT UPDATES 150
8.10 CARD USA, INC. 151
8.10.1 COMPANY SNAPSHOT 151
8.10.2 PRODUCT PORTFOLIO 151
8.10.3 SWOT 152
8.10.4 RECENT DEVELOPMENTS 152
8.11 DIGGECARD 153
8.11.1 COMPANY SNAPSHOT 153
8.11.2 SWOT 153
8.11.3 PRODUCT PORTFOLIO 154
8.11.4 RECENT DEVELOPMENTS 154
8.12 DURACARD 155
8.12.1 COMPANY SNAPSHOT 155
8.12.2 PRODUCT PORTFOLIO 155
8.12.3 SWOT 156
8.12.4 RECENT DEVELOPMENTS 156
8.13 GIVEX CORPORATION. (2022) 157
8.13.1 COMPANY SNAPSHOT 157
8.13.2 PRODUCT PORTFOLIO 157
8.13.3 REVENUE ANALYSIS 158
8.13.4 SWOT 158
8.13.5 RECENT UPDATES 159
8.14 GYFT, INC. 160
8.14.1 COMPANY SNAPSHOT 160
8.14.2 PRODUCT PORTFOLIO 160
8.14.3 SWOT 161
8.14.4 RECENT UPDATES 161
8.15 HUURAY A/S 162
8.15.1 COMPANY SNAPSHOT 162
8.15.2 PRODUCT PORTFOLIO 162
8.15.3 SWOT 163
8.15.4 RECENT UPDATES 163
8.16 JIGSAW BUSINESS SOLUTIONS. 164
8.16.1 COMPANY SNAPSHOT 164
8.16.2 SWOT 164
8.16.3 PRODUCT PORTFOLIO 165
8.16.4 RECENT DEVELOPMENTS 165
8.17 PINE LABS PRIVATE LIMITED 166
8.17.1 COMPANY SNAPSHOT 166
8.17.2 SWOT 166
8.17.3 PRODUCT PORTFOLIO 167
8.17.4 RECENT DEVELOPMENTS 167
8.18 PLASTEK CARD SOLUTIONS, INC. 168
8.18.1 COMPANY SNAPSHOT 168
8.18.2 PRODUCT PORTFOLIO 168
8.18.3 SWOT 169
8.18.4 RECENT DEVELOPMENTS 169
8.19 SEPHORA USA, INC. 170
8.19.1 COMPANY SNAPSHOT 170
8.19.2 PRODUCT PORTFOLIO 170
8.19.3 SWOT 171
8.19.4 RECENT UPDATES 171
8.20 STOCKPILE, INC. 172
8.20.1 COMPANY SNAPSHOT 172
8.20.2 PRODUCT PORTFOLIO 172
8.20.3 SWOT 173
8.20.4 RECENT UPDATES 173
8.21 TANGO CARD.INC 174
8.21.1 COMPANY SNAPSHOT 174
8.21.2 PRODUCT PORTFOLIO 174
8.21.3 SWOT 175
8.21.4 RECENT UPDATES 175
8.22 TRANSGATE SOLUTIONS 176
8.22.1 COMPANY SNAPSHOT 176
8.22.2 PRODUCT PORTFOLIO 176
8.22.3 SWOT 177
8.22.4 RECENT UPDATES 177
8.23 UNDER ARMOUR, INC. (2022) 178
8.23.1 COMPANY SNAPSHOT 178
8.23.2 REVENUE ANALYSIS 178
8.23.3 PRODUCT PORTFOLIO 179
8.23.4 SWOT 179
8.23.5 RECENT DEVELOPMENTS 179
8.24 WALGREEN CO. 180
8.24.1 COMPANY SNAPSHOT 180
8.24.2 PRODUCT PORTFOLIO 180
8.24.3 SWOT 181
8.24.4 RECENT UPDATES 181
8.25 WALMART INC. 182
8.25.1 COMPANY SNAPSHOT 182
8.25.2 REVENUE ANALYSIS 182
8.25.3 SWOT 183
8.25.4 PRODUCT PORTFOLIO 183
8.25.5 RECENT DEVELOPMENTS 184
9 QUESTIONNAIRE 185
10 RELATED REPORTS 188

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