TABLE OF CONTENTS
1 INTRODUCTION 40
1.1 OBJECTIVES OF THE STUDY 40
1.2 MARKET DEFINITION 40
1.3 OVERVIEW OF EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET 40
1.4 LIMITATIONS 42
1.5 MARKETS COVERED 42
2 MARKET SEGMENTATION 45
2.1 MARKETS COVERED 45
2.2 GEOGRAPHICAL SCOPE 46
2.3 YEARS CONSIDERED FOR THE STUDY 47
2.4 CURRENCY AND PRICING 47
2.5 DBMR TRIPOD DATA VALIDATION MODEL 48
2.6 MULTIVARIATE MODELLING 51
2.7 TYPE LIFELINE CURVE 51
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 52
2.9 DBMR MARKET POSITION GRID 53
2.10 SECONDARY SOURCES 54
2.11 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 59
4.1 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET: BRAND COMPETITIVE ANALYSIS 60
4.2 EUROPE FROZEN FRUIT AND VEGETABLE MIXES MARKET- CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 68
4.3 CONSUMPTION PER CAPITA BY COUNTRY 70
4.3.1 GERMANY'S CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 70
4.3.2 ITALY CONSUMPTION OF FROZEN FRUIT AND VEGETABLES 70
4.4 FACTORS INFLUENCING THE PURCHASE DECISION OF THE EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET 70
4.4.1 CHANGE IN LIFESTYLE OF PEOPLE 70
4.4.2 THE DEMAND FOR CONVENIENT FOODS 71
4.4.3 NUTRITIONAL CONCERNS 71
4.4.4 BRAND CREDIBILITY 71
4.5 FOB PRICES - EUROPE FROZEN FRUIT AND VEGETABLE MIXES MARKET 72
4.6 EXPORT & IMPORT ANALYSIS- FROZEN FRUIT AND VEGETABLE 73
4.6.1 IMPORT AND EXPORT OF FROZEN VEGETABLES 73
4.6.2 IMPORT AND EXPORT OF FROZEN FRUITS AND NUTS 74
4.7 LABELING & CLAIMS 75
4.7.1 FROZEN FRUIT LABELING IN EUROPE 76
4.8 LIST OF TOP EXPORTING COMPANIES OF EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET 78
4.9 MARKET TRENDS 81
4.9.1 2010-2012 81
4.9.2 2013-2015 82
4.9.3 2016-2018 83
4.9.4 2019-2022 84
4.10 PRICE ANALYSIS TRENDS 86
4.10.1 DYNAMIC PRICING 86
4.10.2 POWER TO CONSUMERS 86
4.10.3 EUROPEIZATION 87
4.10.4 CLIMATE CHANGE 87
4.11 PRICE ANALYSIS- EUROPE FROZEN FRUIT AND VEGETABLE MIXES MARKET 88
4.12 SHOPPING BEHAVIOUR AND DYNAMICS 90
4.12.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 90
4.12.2 RESEARCH 90
4.12.3 IMPULSIVE 91
4.12.4 ADVERTISEMENT: 91
4.12.5 CONCLUSION 92
4.13 RETAIL TRENDS 93
4.13.1 INCREASED INVESTMENT IN THE FREEZER 93
4.13.2 LAUNCH OF IN-STORE FROZEN FRUITS AND VEGETABLE BRANDS 93
4.13.3 STOCKING BESTSELLERS AND NEW LAUNCHES 93
4.13.4 ONLINE PLATFORMS 94
4.14 SUPPLY CHAIN ANALYSIS 95
4.14.1 RAW MATERIAL PROCUREMENT 95
4.14.2 MANUFACTURING PROCESS 96
4.14.3 MARKETING AND DISTRIBUTION 97
4.14.4 END USERS 97
4.15 PRIVATE LABEL VS BRAND LABEL 98
4.15.1 BRAND LABEL 98
4.15.2 PRIVATE LABEL 98
4.16 PRODUCTION BY TOP MANUFACTURERS 99
4.16.1 J.R. SIMPLOT COMPANY - 99
4.16.2 VIRTO GROUP - 99
4.16.3 ARDO 99
4.16.4 BONDUELLE 99
4.17 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET: REGULATIONS 100
5 MARKET OVERVIEW 102
5.1 DRIVERS 104
5.1.1 GROWING URBANIZATION AND INCREASED ADOPTION OF HEALTHY LIFESTYLE 104
5.1.2 INCREASING CONSUMPTION OF CANNED AND FROZEN FOOD 104
5.1.3 THE INCREASING VEGAN POPULATION IS EXPECTED TO DRIVE THE MARKET GROWTH 105
5.1.4 EXPANSIONS OF CONVENIENCE STORES 106
5.2 RESTRAINTS 107
5.2.1 GROWING AWARENESS REGARDING THE CONSUMPTION OF FRESH VEGETABLES AND FRUITS 107
5.2.2 HIGHER AMOUNT OF VEGETABLE AND FRUIT WASTAGE 107
5.2.3 LACK OF COLD CHAIN INFRASTRUCTURE 108
5.3 OPPORTUNITIES 108
5.3.1 DIGITALIZATION OF THE RETAIL INDUSTRY 108
5.3.2 INCREASING NUMBER OF INITIATIVES TAKEN BY FROZEN FRUIT AND VEGETABLE MANUFACTURERS 109
5.3.3 INCREASING DEMAND FOR FRUITS AND VEGETABLES WITH LONGER SHELF-LIFE 110
5.3.4 ADVANCEMENTS IN FREEZING TECHNOLOGY TO RETAIN THE QUALITY OF FRUITS AND VEGETABLES 110
5.4 CHALLENGES 111
5.4.1 HIGH COMPETITION AMONG THE MARKET PLAYERS 111
5.4.2 HIGH INVESTMENT COST FOR THE PRODUCTION OF CANNED AND FROZEN VEGETABLES AND FRUITS 111
6 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TYPE 113
6.1 OVERVIEW 114
6.2 FROZEN VEGETABLE 115
6.2.1 POTATO 117
6.2.2 CORN 117
6.2.3 BROCCOLI 117
6.2.4 GREEN PEAS 117
6.2.5 SPINACH 117
6.2.6 VEGETABLE MIXES 117
6.2.7 SWEET POTATO 117
6.2.8 PEPPER 117
6.2.9 CARROT 117
6.2.10 TOMATO 117
6.2.11 CELERY 117
6.2.12 CAULIFLOWER 118
6.2.13 PUMPKIN 118
6.2.14 ASPARAGUS 118
6.2.15 TURNIP 118
6.2.16 AUBERGINE 118
6.2.17 OTHERS 118
6.3 FROZEN FRUIT 118
6.3.1 BERRIES 120
6.3.1.1 STRAWBERRY 121
6.3.1.2 BLUEBERRY 121
6.3.1.3 RASPBERRY 121
6.3.1.4 BERRY MIXES 121
6.3.1.5 BLACKBERRY 121
6.3.1.6 MULBERRY 121
6.3.1.7 OTHERS 121
6.4 PEACH 122
6.5 MANGO 122
6.6 APRICOT 122
6.7 AVOCADOS 122
6.8 KIWI 122
6.9 PINEAPPLE 122
6.10 POMEGRANATE 122
6.11 APPLE 122
6.12 GRAPES 122
6.13 BANANA 122
6.14 MIXED-FRUITS 123
6.15 FIGS 123
6.16 PLUMS 123
6.17 PEARS 123
6.18 OTHERS 123
7 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY CATEGORY 124
7.1 OVERVIEW 125
7.2 CONVENTIONAL 126
7.3 ORGANIC 127
8 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY TECHNOLOGY 128
8.1 OVERVIEW 129
8.2 FLASH-FREEZING/ INDIVIDUAL QUICK FREEZING (IQF) 130
8.3 BELT FREEZING 131
8.4 HIGH PRESSURE ASSISTED FREEZING 131
8.5 OTHERS 132

9 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY END USER 133
9.1 OVERVIEW 134
9.2 FOOD SERVICE SECTOR 135
9.2.1 RESTAURANTS 136
9.2.1.1 QUICK SERVICE RESTAURANTS 136
9.2.1.2 DINING RESTAURANTS 136
9.2.1.3 GHOST RESTAURANTS (DELIVERY ONLY RESTAURANTS) 136
9.2.1.4 OTHERS 137
9.2.2 CAFES 137
9.2.3 HOTEL 137
9.2.4 OTHERS 137
9.3 HOUSEHOLD/RETAIL SECTOR 137
10 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY DISTRIBUTION CHANNEL 139
10.1 OVERVIEW 140
10.2 STORE BASED RETAILER 141
10.2.1 SUPERMARKET & HYPERMARKETS 142
10.2.2 CONVENIENCE STORES 142
10.2.3 FROZEN DAIRY PRODUCTS SHOPS/PARLORS 142
10.2.4 SPECIALTY STORES 143
10.2.5 WHOLESALERS 143
10.2.6 GROCERY RETAILERS 143
10.2.7 OTHERS 143
10.3 NON-STORE BASED RETAILERS 143
10.3.1 ONLINE 144
10.3.2 COMPANY WEBSITES 144

11 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET, BY REGION 145
11.1 EUROPE 146
11.1.1 ITALY 155
11.1.2 U.K. 159
11.1.3 GERMANY 163
11.1.4 FRANCE 167
11.1.5 SPAIN 171
11.1.6 BELGIUM 175
11.1.7 NETHERLANDS 179
11.1.8 POLAND 183
11.1.9 RUSSIA 187
11.1.10 DENMARK 191
11.1.11 SWEDEN 195
11.1.12 SWITZERLAND 199
11.1.13 TURKEY 203
11.1.14 REST OF EUROPE 207
12 EUROPE FROZEN FRUIT AND VEGETABLE MIX MARKET: COMPANY LANDSCAPE 208
12.1 COMPANY SHARE ANALYSIS: EUROPE 208
13 SWOT ANALYSIS 209
14 COMPANY PROFILE 210
14.1 GENERAL MILLS INC. 210
14.1.1 COMPANY SNAPSHOT 210
14.1.2 REVENUE ANALYSIS 210
14.1.3 COMPANY SHARE ANALYSIS 211
14.1.4 PRODUCT PORTFOLIO 211
14.1.5 RECENT DEVELOPMENTS 211
14.2 CONAGRA BRANDS, INC. 212
14.2.1 COMPANY SNAPSHOT 212
14.2.2 REVENUE ANALYSIS 212
14.2.3 COMPANY SHARE ANALYSIS 213
14.2.4 PRODUCT PORTFOLIO 213
14.2.5 RECENT DEVELOPMENTS 214
14.3 J.R. SIMPLOT COMPANY. 215
14.3.1 COMPANY SNAPSHOT 215
14.3.2 COMPANY SHARE ANALYSIS 215
14.3.3 PRODUCT PORTFOLIO 216
14.3.4 RECENT DEVELOPMENTS 217

14.4 ARDO 218
14.4.1 COMPANY SNAPSHOT 218
14.4.2 COMPANY SHARE ANALYSIS 218
14.4.3 PRODUCT PORTFOLIO 219
14.4.4 RECENT DEVELOPMENTS 219
14.5 BONDUELLE 220
14.5.1 COMPANY SNAPSHOT 220
14.5.2 REVENUE ANALYSIS 220
14.5.3 COMPANY SHARE ANALYSIS 221
14.5.4 PRODUCT PORTFOLIO 221
14.5.5 RECENT DEVELOPMENTS 221
14.6 GOYA FOODS, INC. 222
14.6.1 COMPANY SNAPSHOT 222
14.6.2 PRODUCT PORTFOLIO 222
14.6.3 RECENT DEVELOPMENTS 223
14.7 HANOVER FOODS 224
14.7.1 COMPANY SNAPSHOT 224
14.7.2 PRODUCT PORTFOLIO 224
14.7.3 RECENT DEVELOPMENTS 228
14.8 GRUPO VIRTO 229
14.8.1 COMPANY SNAPSHOT 229
14.8.2 PRODUCT PORTFOLIO 229
14.8.3 RECENT DEVELOPMENTS 231
14.9 ALASKO FOODS INC. 232
14.9.1 COMPANY SNAPSHOT 232
14.9.2 PRODUCT PORTFOLIO 232
14.9.3 RECENT DEVELOPMENT 235
14.10 AXUS INTERNATIONAL, LLC. 236
14.10.1 COMPANY SNAPSHOT 236
14.10.2 PRODUCT PORTFOLIO 236
14.10.3 RECENT DEVELOPMENTS 236
14.11 BSFOODS 237
14.11.1 COMPANY SNAPSHOT 237
14.11.2 PRODUCT PORTFOLIO 237
14.11.3 RECENT DEVELOPMENTS 238
14.12 CAPRICORN FOOD PRODUCTS INDIA LTD. 239
14.12.1 COMPANY SNAPSHOT 239
14.12.2 PRODUCT PORTFOLIO 239
14.12.3 RECENT DEVELOPMENTS 239

14.13 CASCADIAN FARM ORGANIC. 240
14.13.1 COMPANY SNAPSHOT 240
14.13.2 PRODUCT PORTFOLIO 240
14.13.3 RECENT DEVELOPMENT 241
14.14 FINDUS SVERIGE AB 242
14.14.1 COMPANY SNAPSHOT 242
14.14.2 PRODUCT PORTFOLIO 242
14.14.3 RECENT DEVELOPMENTS 242
14.15 FRUKTANA 243
14.15.1 COMPANY SNAPSHOT 243
14.15.2 PRODUCT PORTFOLIO 243
14.15.3 RECENT DEVELOPMENTS 243
14.16 HEALTHY PAC CORP 244
14.16.1 COMPANY SNAPSHOT 244
14.16.2 PRODUCT PORTFOLIO 244
14.16.3 RECENT DEVELOPMENTS 244
14.17 SFI LLC. 245
14.17.1 COMPANY SNAPSHOT 245
14.17.2 PRODUCT PORTFOLIO 245
14.17.3 RECENT DEVELOPMENTS 246
14.18 STAHLBUSH ISLAND FARMS 247
14.18.1 COMPANY SNAPSHOT 247
14.18.2 PRODUCT PORTFOLIO 247
14.18.3 RECENT DEVELOPMENTS 247
14.19 SUNOPTA 248
14.19.1 COMPANY SNAPSHOT 248
14.19.2 REVENUE ANALYSIS 248
14.19.3 PRODUCT PORTFOLIO 249
14.19.4 RECENT DEVELOPMENT 249
14.20 TWIN CITY FOODS INC. 250
14.20.1 COMPANY SNAPSHOT 250
14.20.2 PRODUCT PORTFOLIO 250
14.20.3 RECENT DEVELOPMENTS 250
15 QUESTIONNAIRE 251
16 RELATED REPORTS 254

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