TABLE OF CONTENTS
1 INTRODUCTION 27
1.1 OBJECTIVES OF THE STUDY 27
1.2 MARKET DEFINITION 27
1.3 OVERVIEW OF THE EUROPE EGGS MARKET 27
1.4 LIMITATIONS 29
1.5 MARKETS COVERED 29
2 MARKET SEGMENTATION 32
2.1 MARKETS COVERED 32
2.2 GEOGRAPHICAL SCOPE 33
2.3 YEARS CONSIDERED FOR THE STUDY 33
2.4 CURRENCY AND PRICING 33
2.5 DBMR TRIPOD DATA VALIDATION MODEL 34
2.6 MULTIVARIATE MODELLING 38
2.7 TYPE LIFELINE CURVE 39
2.7.1 TYPE LIFELINE CURVE, EUROPE ANIMAL BASED EGGS MARKET 39
2.7.2 TYPE LIFELINE CURVE, EUROPE PLANT BASED EGGS MARKET 39
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 40
2.9 DBMR MARKET POSITION GRID 41
2.10 MARKET END-USER COVERAGE GRID 42
2.11 RESEARCH METHODOLODY AND DATA ANALYSIS 43
2.12 SECONDARY SOURCES 44
2.13 ASSUMPTIONS 44
3 EXECUTIVE SUMMARY 45
4 PREMIUM INSIGHTS 48
4.1 CONSUMER DISPOSABLE INCOME 50
4.2 CONSUMER LEVEL TRENDS 51
4.3 DIFFERENT TECHNOLOGIES IN THE EUROPE EGGS MARKET 53
4.4 FACTORS AFFECTING PURCHASE DECISION 54
4.4.1 PRODUCT PRICING 54
4.4.2 AUTHENTICITY OF PRODUCT 54
4.4.3 TYPE OF EGG 55
4.5 GROWTH STRATEGIES ADOPTED BY KEY PLAYERS 56
4.6 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 57
4.6.1 INDUSTRY TRENDS 57
4.7 NEW PRODUCT LAUNCH STRATEGY 59
4.7.1 NUMBER OF PRODUCT LAUNCHES 59
4.7.1.1 LINE EXTENSION 59
4.7.1.2 NEW PACKAGING 59
4.7.1.3 RE-LAUNCHED 59
4.7.1.4 NEW FORMULATION 59
4.7.2 DIFFERENTIAL PRODUCT OFFERING 60
4.7.3 PACKAGE DESIGNING 60
4.7.4 PRICING ANALYSIS 60
4.8 SHOPPING BEHAVIOR AND DYNAMICS 61
4.8.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 61
4.8.2 RESEARCH 61
4.8.3 IMPULSIVE 61
4.8.4 ADVERTISEMENT 61
4.8.4.1 TELEVISION ADVERTISEMENT 61
4.8.4.2 ONLINE ADVERTISEMENT 62
4.8.4.3 IN-STORE ADVERTISEMENT 62
4.8.4.4 OUTDOOR ADVERTISEMENT 62
4.9 PRIVATE LABEL VS BRAND LABEL 63
4.10 PROMOTIONAL ACTIVITIES 65
4.11 SUPPLY CHAIN ANALYSIS 66
4.11.1 SUPPLY CHAIN ANALYSIS- EUROPE ANIMAL BASED EGG MARKET 66
4.11.1.1 RAW MATERIAL PROCUREMENT 67
4.11.1.2 PROCESSING AND PACKING 67
4.11.1.3 MARKETING AND DISTRIBUTION 67
4.11.1.4 END USERS 67
4.11.2 SUPPLY CHAIN ANALYSIS - EUROPE PLANT-BASED EGG MARKET 68
4.11.2.1 RAW MATERIAL PROCUREMENT 68
4.11.2.2 MANUFACTURING AND DISTRIBUTION 69
4.11.2.3 MARKETING AND DISTRIBUTION 69
4.11.2.4 END USERS 69
5 PRICING ANALYSIS 70
6 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET 71
7 BRAND OUTLOOK 72
8 REGULATORY FRAMEWORK AND GUIDELINES 75
9 MARKET OVERVIEW 77
9.1 DRIVERS 79
9.1.1 MULTIPLE HEALTH BENEFITS OF EGGS 79
9.1.2 INCREASING VEGAN, VEGETARIAN, AND FLEXITARIAN POPULATION 79
9.1.3 NEW PRODUCT LAUNCHES IN EGG PRODUCTS BY MANUFACTURERS 80
9.2 RESTRAINTS 80
9.2.1 RISK OF DISEASE TRANSFER AND RISING ALLERGIES FROM ANIMAL-BASED EGGS 80
9.2.2 DIFFICULT HANDLING AND STORAGE OF EGGS 81
9.3 OPPORTUNITIES 81
9.3.1 RISING AUTOMATION AND TECHNOLOGIES IN EGG PRODUCTION AND PROCESSING 81
9.3.2 STRATEGIC COLLABORATIONS, ACQUISITIONS, AND EXPANSIONS BY KEY MANUFACTURERS 82
9.4 CHALLENGES 83
9.4.1 HIGH PRICES OF PLANT-BASED EGG PRODUCTS 83
9.4.2 STRINGENT GOVERNMENT REGULATIONS FOR EGG PRODUCTION AND DISTRIBUTION 84
10 EUROPE ANIMAL BASED EGGS MARKET, BY EGG TYPE 85
10.1 OVERVIEW 86
10.1.1 BY TYPE 86
10.1.1.1 SHELL EGG 88
10.1.1.1.1 CAGE-FREE 88
10.1.1.1.1.1 BROWN EGG 89
10.1.1.1.1.2 WHITE EGG 89
10.1.1.1.2 CAGED 89
10.1.1.1.2.1 BROWN EGG 90
10.1.1.1.2.2 WHITE EGG 90
10.1.1.2 PROCESSED EGG 90
10.1.1.2.1 LIQUID EGG 91
10.1.1.2.2 EGG POWDER 91
10.1.1.2.3 OTHERS 91
10.1.2 BY SOURCE 91
10.1.2.1 CHICKEN 91
10.1.2.2 DUCK 92
10.1.2.3 OTHERS 92
10.1.3 BY PACKAGING TYPE 92
10.1.3.1 TRAYS 93
10.1.3.2 BOXES & CARTON 93
10.1.3.3 BOTTLES 93
11 EUROPE PLANT-BASED EGG MARKET, BY EGG TYPE 94
11.1 OVERVIEW 95
11.1.1 BY TYPE 95
11.1.1.1 FULL EGG 97
11.1.1.2 EGG YOLK 97
11.1.1.3 WHITE EGG 97
11.1.2 BY FORM 97
11.1.2.1 LIQUID 97
11.1.2.2 POWDER 97
11.1.3 BY BASE INGREDIENT 97
11.1.3.1 MUNG BEANS 98
11.1.3.2 GARBANZO BEANS 98
11.1.3.3 PEA 98
11.1.3.4 SOY FLOUR 98
11.1.3.5 STARCH 98
11.1.3.5.1 POTATO STARCH 99
11.1.3.5.2 TAPIOCA STARCH 99
11.1.3.5.3 ARROWROOT STARCH 99
11.1.3.5.4 OTHERS 99
11.1.3.6 ALGAL FLOUR 99
11.1.3.7 CHIA SEEDS 99
11.1.3.8 WHEAT FLOUR 99
11.1.3.9 OTHERS 99
11.1.4 BY FUNCTION 100
11.1.4.1 FULL EGG REPLACEMENT 100
11.1.4.2 EGG WASH SUBSTITUTE 100
11.1.4.3 PARTIAL EGG REPLACEMENT 100
11.1.5 BY APPLICATION 100
11.1.5.1 BREAKFAST APPLICATION 101
11.1.5.1.1 EGG SCRAMBLES 101
11.1.5.1.2 OMELET 101
11.1.5.1.3 EGG BITES 101
11.1.5.1.4 FOLDED EGG 101
11.1.5.1.5 OTHERS 101
11.1.5.2 HOMEMADE BAKERY APPLICATIONS 101
11.1.5.2.1 CAKE & PASTRIES 102
11.1.5.2.2 PANCAKES 102
11.1.5.2.3 MUFFINS 102
11.1.5.2.4 BROWNIES 102
11.1.5.2.5 BREAD 102
11.1.5.2.6 COOKIES 102
11.1.5.2.7 OTHERS 103
11.1.5.3 OTHERS 103
11.1.6 BY PACKAGING TYPE 103
11.1.6.1 BOTTLES 103
11.1.6.2 POUCHES 103
11.1.6.3 TETRA PACKS 103
12 EUROPE ANIMAL BASED EGGS MARKET, BY CATEGORY 104
12.1 OVERVIEW 105
12.2 CONVENTIONAL 106
12.3 ORGANIC 107
13 EUROPE PLANT BASED EGGS MARKET, BY CATEGORY 108
13.1 OVERVIEW 109
13.2 CONVENTIONAL 110
13.3 ORGANIC 110
14 EUROPE ANIMAL BASED EGG MARKET, BY END-USER 111
14.1 OVERVIEW 112
14.2 RETAIL/HOUSEHOLD 113
14.2.1 FOOD SERVICE SECTOR 113
14.2.1.1 RESTAURANTS 114
14.2.1.2 RESTAURANTS, BY TYPE 115
14.2.1.2.1 INDEPENDENT RESTAURANT 115
14.2.1.2.2 CHAIN RESTAURANT 115
14.2.1.3 RESTAURANTS, BY SERVICE CATEGORY 116
14.2.1.3.1 QUICK SERVICE RESTAURANTS 116
14.2.1.3.2 FULL SERVICE RESTAURANTS 116
14.2.1.4 HOTELS 116
14.2.1.5 CAFE 116
14.2.1.6 BARS AND CLUBS 116
15 EUROPE PLANT BASED EGG MARKET, BY END-USER 117
15.1 OVERVIEW 118
15.2 RETAIL/HOUSEHOLD 119
15.3 FOOD SERVICE SECTOR 119
16 EUROPE ANIMAL BASED EGG MARKET, BY DISTRIBUTION CHANNEL 120
16.1 OVERVIEW 121
16.2 STORE BASED RETAILER 122
16.2.1 SUPERMARKETS/HYPERMARKETS 123
16.2.2 CONVENIENCE STORES 123
16.2.3 GROCERY STORES 123
16.2.4 OTHER DISTRIBUTION CHANNEL 123
16.3 NON-STORE BASED RETAILER (ONLINE) 124
17 EUROPE PLANT BASED EGG MARKET, BY DISTRIBUTION CHANNEL 125
17.1 OVERVIEW 126
17.2 STORE BASED RETAILER 127
17.2.1 SUPERMARKETS/HYPERMARKETS 127
17.2.2 CONVENIENCE STORES 127
17.2.3 GROCERY STORES 128
17.2.4 BRICK & MOTOR STORES 128
17.2.5 OTHER DISTRIBUTION CHANNEL 128
17.3 NON-STORE BASED RETAILER (ONLINE) 128
18 EUROPE ANIMAL BASED EGG MARKET, BY COUNTRY 129
18.1 GERMANY 134
18.2 FRANCE 140
18.3 SPAIN 146
18.4 ITALY 152
18.5 U.K. 158
18.6 THE NETHERLANDS 164
18.7 BELGIUM 170
18.8 REST OF EUROPE 176
19 EUROPE PLANT BASED EGG MARKET, BY COUNTRY 177
19.1 U.K. 183
19.2 FRANCE 187
19.3 GERMANY 191
19.4 THE NETHERLANDS 195
19.5 ITALY 199
19.6 SPAIN 203
19.7 BELGIUM 207
19.8 REST OF EUROPE 211
20 COMPANY LANDSCAPE 212
20.1 COMPANY SHARE ANALYSIS: EUROPE 212
20.2 COMPANY SHARE ANALYSIS: EUROPE 213
21 SWOT ANALYSIS 214
22 COMPANY PROFILE 215
22.1 CHAROEN POKPHAND FOODS PCL 215
22.1.1 COMPANY SNAPSHOT 215
22.1.2 REVENUE ANALYSIS 215
22.1.3 PRODUCT PORTFOLIO 216
22.1.4 RECENT DEVELOPMENTS 216
22.2 NOBLE FOODS 217
22.2.1 COMPANY SNAPSHOT 217
22.2.2 PRODUCT PORTFOLIO 217
22.2.3 RECENT DEVELOPMENT 217
22.3 AGROHOLDING AVANGARD 218
22.3.1 COMPANY SNAPSHOT 218
22.3.2 REVENUE ANALYSIS 218
22.3.3 PRODUCT PORTFOLIO 219
22.3.4 RECENT DEVELOPMENT 219
22.4 TM OVOSTAR 220
22.4.1 COMPANY SNAPSHOT 220
22.4.2 PRODUCT PORTFOLIO 220
22.4.3 RECENT DEVELOPMENT 221
22.5 REMBRANDT FOODS 222
22.5.1 COMPANY SNAPSHOT 222
22.5.2 PRODUCT PORTFOLIO 222
22.5.3 RECENT DEVELOPMENT 223
22.6 ALTERNATIVE FOODS 224
22.6.1 COMPANY SNAPSHOT 224
22.6.2 PRODUCT PORTFOLIO 224
22.6.3 RECENT DEVELOPMENTS 224
22.7 CRACKD 225
22.7.1 COMPANY SNAPSHOT 225
22.7.2 PRODUCT PORTFOLIO 225
22.7.3 RECENT DEVELOPMENTS 225
22.8 CULTURED FOODS 226
22.8.1 COMPANY SNAPSHOT 226
22.8.2 PRODUCT PORTFOLIO 226
22.8.3 RECENT DEVELOPMENT 226

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