TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW 11
1.4 LIMITATIONS 13
1.5 MARKETS COVERED 13
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 TECHNOLOGY LIFELINE CURVE 23
2.7 MULTIVARIATE MODELING 24
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 25
2.9 DBMR MARKET POSITION GRID 27
2.10 MARKET END COVERAGE GRID 28
2.11 DBMR MARKET CHALLENGE MATRIX 29
2.12 DBMR VENDOR SHARE ANALYSIS 30
2.13 SECONDARY SOURCES 31
2.14 ASSUMPTIONS 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 34
4.1 PORTERS FIVE FORCES 35
4.1.1 THREAT OF NEW ENTRANTS 35
4.1.2 THREAT OF SUBSTITUTE PRODUCTS 36
4.1.3 BARGAINING POWER OF BUYERS/CONSUMERS 36
4.1.4 BARGAINING POWER OF SUPPLIERS 36
4.1.5 INTENSITY OF COMPETITIVE RIVALRY 36
4.2 BRAND SHARE ANALYSIS 37
4.3 CONSUMER BUYING BEHAVIOUR 38
4.3.1 TASTE AND FLAVOR 38
4.3.2 NUTRITIONAL BENEFITS 38
4.3.3 CONVENIENCE 38
4.3.4 HEALTH AWARENESS 38
4.3.5 VERSATILITY 38
4.3.6 MARKETING AND PACKAGING 39
4.4 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 40
4.5 IMPACT OF ECONOMIC SLOWDOWN 41
4.5.1 IMPACT ON PRICE 41
4.5.2 IMPACT ON SUPPLY CHAIN 41
4.5.3 IMPACT ON SHIPMENT 41
4.5.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 41
4.6 IMPORT EXPORT SCENARIO 42
4.7 OVERVIEW OF TECHNOLOGICAL ADVANCEMENTS 43
4.7.1 ADVANCED DRYING TECHNIQUES 43
4.7.2 SORTING AND GRADING SYSTEMS 43
4.7.3 PACKAGING INNOVATIONS 43
4.7.4 QUALITY CONTROL AND TRACEABILITY 43
4.7.5 SUSTAINABLE PROCESSING 43
4.7.6 NUTRITIONAL ANALYSIS 43
4.7.7 PRODUCT DIVERSIFICATION 44
4.8 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 45
4.8.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES IN DRIED CRANBERRY INDUSTRY 45
4.8.2 CERTIFICATIONS AND LABELING CLAIMS AMONG MANUFACTURERS 45
4.8.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 46
4.8.4 FUTURE PERSPECTIVE 46
4.9 PRICE INDEX 47
4.10 RAW MATERIAL SOURCING ANALYSIS 48
4.10.1 CRANBERRY-PRODUCING REGIONS 48
4.10.2 SEASONALITY AND HARVESTING 48
4.10.3 QUALITY PARAMETERS AND GRADING 48
4.10.4 TRANSPORT AND LOGISTICS 48
4.10.5 TRACEABILITY AND COMPLIANCE 48
4.10.6 DIVERSIFICATION OF SOURCING 48
4.10.7 ENVIRONMENTAL CONSIDERATIONS 49
4.11 SUPPLY CHAIN ANALYSIS 50
4.11.1 OVERVIEW 50
4.11.2 LOGISTIC COST SCENARIO 50
4.11.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 51
4.12 VALUE CHAIN ANALYSIS 52
4.13 PRODUCTION CONSUMPTION ANALYSIS 54
5 REGULATORY FRAMEWORK AND GUIDELINES 55
6 MARKET OVERVIEW 56
6.1 DRIVERS 58
6.1.1 INCREASING PREFERENCE FOR ON-THE-GO DIETS 58
6.1.2 RISING PLANT-BASED AND VEGAN FOOD TRENDS 59
6.1.3 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF DRIED CRANBERRIES 59
6.2 RESTRAINT 60
6.2.1 EXCESSIVE USAGE OF FERTILIZERS 60
6.3 OPPORTUNITIES 61
6.3.1 DEVELOPMENT OF CUTTING-EDGE AND EFFICIENT DRYING PROCESS TECHNOLOGIES 61
6.3.2 INCREASED USE OF DRIED CRANBERRIES IN A VARIETY OF FOOD PRODUCTS 62
6.4 CHALLENGES 63
6.4.1 LACK OF STANDARDIZED SUPPLY CHAIN 63
6.4.2 UNCERTAIN PRODUCTION OWING TO ABIOTIC AND BIOTIC STRESS 64
7 EUROPE DRIED CRANBERRY MARKET : BY REGION 65
7.1 EUROPE 65
8 EUROPE DRIED CRANBERRY MARKET: COMPANY LANDSCAPE 68
8.1 COMPANY SHARE ANALYSIS: EUROPE 68
9 SWOT ANALYSIS 69
10 COMPANY PROFILES 70
10.1 DECAS CRANBERRY PRODUCTS, INC. 70
10.1.1 COMPANY SNAPSHOT 70
10.1.2 COMPANY SHARE ANALYSIS 70
10.1.3 PRODUCT PORTFOLIO 71
10.1.4 RECENT UPDATES 71
10.2 OCEAN SPRAY 72
10.2.1 COMPANY SNAPSHOT 72
10.2.2 COMPANY SHARE ANALYSIS 72
10.2.3 PRODUCT PORTFOLIO 73
10.2.4 RECENT DEVELOPMENTS 73
10.3 CITADELLE 74
10.3.1 COMPANY SNAPSHOT 74
10.3.2 COMPANY SHARE ANALYSIS 74
10.3.3 PRODUCT PORTFOLIO 75
10.3.4 RECENT DEVELOPMENT 75
10.4 WETHERBY CRANBERRY COMPANY 76
10.4.1 COMPANY SNAPSHOT 76
10.4.2 COMPANY SHARE ANALYSIS 76
10.4.3 PRODUCT PORTFOLIO 77
10.4.4 RECENT DEVELOPMENT 77
10.5 GRACELAND FRUIT, INC. 78
10.5.1 COMPANY SNAPSHOT 78
10.5.2 COMPANY SHARE ANALYSIS 78
10.5.3 PRODUCT PORTFOLIO 79
10.5.4 RECENT DEVELOPMENT 79
10.6 BADGER STATE FRUIT PROCESSING, INC. 80
10.6.1 COMPANY SNAPSHOT 80
10.6.2 PRODUCT PORTFOLIO 80
10.6.3 RECENT DEVELOPMENT 80
10.7 DEL MONTE FOODS, INC. 81
10.7.1 COMPANY SNAPSHOT 81
10.7.2 REVENUE ANALYSIS 81
10.7.3 PRODUCT PORTFOLIO 82
10.7.4 RECENT DEVELOPMENT 82
10.8 EDEN FOODS 83
10.8.1 COMPANY SNAPSHOT 83
10.8.2 PRODUCT PORTFOLIO 83
10.8.3 RECENT DEVELOPMENT 83
10.9 FRUIT DOR 84
10.9.1 COMPANY SNAPSHOT 84
10.9.2 PRODUCT PORTFOLIO 84
10.9.3 RECENT DEVELOPMENT 86
10.10 HAPPILO INTERNATIONAL PRIVATE LIMITED 87
10.10.1 COMPANY SNAPSHOT 87
10.10.2 PRODUCT PORTFOLIO 87
10.10.3 RECENT DEVELOPMENT 87
10.11 HONESTLY CRANBERRY 88
10.11.1 COMPANY SNAPSHOT 88
10.11.2 PRODUCT PORTFOLIO 88
10.11.3 RECENT DEVELOPMENT 88
10.12 KAREN'S NATURALS 89
10.12.1 COMPANY SNAPSHOT 89
10.12.2 PRODUCT PORTFOLIO 89
10.12.3 RECENT DEVELOPMENT 89
10.13 MEDURI FARMS 90
10.13.1 COMPANY SNAPSHOT 90
10.13.2 PRODUCT PORTFOLIO 90
10.13.3 RECENT DEVELOPMENT 90
10.14 ROSTAA SUPEROODS 91
10.14.1 COMPANY SNAPSHOT 91
10.14.2 PRODUCT PORTFOLIO 91
10.14.3 RECENT DEVELOPMENT 91
10.15 ROYAL NUT COMPANY 92
10.15.1 COMPANY SNAPSHOT 92
10.15.2 PRODUCT PORTFOLIO 92
10.15.3 RECENT DEVELOPMENT 92
10.16 ROYAL RIDGE FRUITS 93
10.16.1 COMPANY SNAPSHOT 93
10.16.2 PRODUCT PORTFOLIO 93
10.16.3 RECENT DEVELOPMENTS 93
10.17 SISTERS FRUIT COMPANY 94
10.17.1 COMPANY SNAPSHOT 94
10.17.2 PRODUCT PORTFOLIO 94
10.17.3 RECENT DEVELOPMENT 94
10.18 SUN-MAID GROWERS OF CALIFORNIA 95
10.18.1 COMPANY SNAPSHOT 95
10.18.2 PRODUCT PORTFOLIO 95
10.18.3 RECENT DEVELOPMENT 95
10.19 TRAINA HOME GROWN 96
10.19.1 COMPANY SNAPSHOT 96
10.19.2 PRODUCT PORTFOLIO 96
10.19.3 RECENT DEVELOPMENT 96
10.20 WONDERLAND FOODS 97
10.20.1 COMPANY SNAPSHOT 97
10.20.2 PRODUCT PORTFOLIO 97
10.20.3 RECENT DEVELOPMENT 97
11 QUESTIONNAIRE 98
12 RELATED REPORTS 102

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