TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 OVERVIEW OF EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET 12
1.4 CURRENCY AND PRICING 14
1.5 LIMITATIONS 14
1.6 MARKETS COVERED 14
2 MARKET SEGMENTATION 16
2.1 MARKETS COVERED 16
2.2 YEARS CONSIDERED FOR THE STUDY 17
2.3 GEOGRAPHIC SCOPE 17
2.4 DBMR TRIPOD DATA VALIDATION MODEL 18
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 21
2.6 DBMR MARKET POSITION GRID 22
2.7 VENDOR SHARE ANALYSIS 24
2.8 MARKET END-USER COVERAGE GRID 25
2.9 MULTIVARIATE MODELLING 26
2.10 PRODUCT CURVE 26
2.11 CHALLENGE MATRIX 27
2.12 SECONDARY SOURCES 28
2.13 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 32
5 MARKET OVERVIEW 33
5.1 DRIVERS 35
5.1.1 INCREASING IMPACT ON AUDIENCE OF DOOH ADVERTISEMENT 35
5.1.2 INCREASING DEMAND FOR DOOH SERVICES 35
5.1.3 DATA-DRIVEN ADVERTISEMENT DECISION UNDER DOOH 36
5.2 RESTRAINTS 37
5.2.1 RISING LIGHT POLLUTION 37
5.2.2 COMPLICATED BUYING PRACTICES AND COST VOLATILITY 37
5.3 OPPORTUNITIES 38
5.3.1 TECHNOLOGICAL ADVANCEMENTS IN DOOH ADVERTISEMENT INDUSTRY 38
5.3.2 ADVENT OF PROGRAMMATIC DOOH ADVERTISING 39
5.3.3 INCREASING STRATEGIC PARTNERSHIPS AND MERGERS 39
5.4 CHALLENGES 40
5.4.1 FRAGMENTATION IN DOOH INDUSTRY 40
5.4.2 LACK OF STANDARDIZATION IN DOOH ADVERTISEMENT 41
6 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT 42
6.1 OVERVIEW 43
6.2 DIGITAL SCREEN 44
6.3 DIGITAL BILLBOARD 44
6.4 DIGITAL SIGNAGE 45
6.5 OTHERS 45
7 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 46
7.1 OVERVIEW 47
7.2 INDOOR 48
7.3 OUTDOOR 48
8 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 49
8.1 OVERVIEW 50
8.2 STREET FURNITURE 51
8.3 TRANSIT 51
8.4 OTHERS 51
8.4.1 SHOPPING CENTRE 52
8.4.2 HIGHWAY 52
8.4.3 AIRPORT 52
8.4.4 OTHER 52
9 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 53
9.1 OVERVIEW 54
9.2 RETAIL 55
9.3 BFSI 55
9.4 AUTOMOTIVE 56
9.5 FOOD & BEVERAGES 56
9.6 HEALTHCARE 56
9.7 EDUCATION 56
9.8 GOVERNMENT 57
9.9 OTHERS 57

10 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY COUNTRY 58
10.1 EUROPE 58
10.1.1 U.K. 63
10.1.2 FRANCE 65
10.1.3 GERMANY 67
10.1.4 ITALY 69
10.1.5 RUSSIA 71
10.1.6 SPAIN 73
10.1.7 SWITZERLAND 75
10.1.8 NETHERLANDS 77
10.1.9 BELGIUM 79
10.1.10 TURKEY 81
10.1.11 REST OF EUROPE 83
11 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY LANDSCAPE 84
11.1 COMPANY SHARE ANALYSIS: EUROPE 84
12 SWOT ANALYSIS 85
13 COMPANY PROFILE 86
13.1 CLEAR CHANNEL OUTDOOR (2021) 86
13.1.1 COMPANY SNAPSHOT 86
13.1.2 REVENUE ANALYSIS 86
13.1.3 SOLUTION PORTFOLIO 87
13.1.4 RECENT DEVELOPMENTS 87
13.2 JCDECAUX (2021) 88
13.2.1 COMPANY SNAPSHOT 88
13.2.2 REVENUE ANALYSIS 89
13.2.3 SOLUTIONS PORTFOLIO 89
13.2.4 RECENT DEVELOPMENTS 89
13.3 STROER CORE GMBH & CO. KG (2021) 91
13.3.1 COMPANY SNAPSHOT 91
13.3.2 REVENUE ANALYSIS 91
13.3.3 SOULTION PORTFOLIO 92
13.3.4 RECENT DEVELOPMENTS 92
13.4 GOLDBACH GROUP AG 93
13.4.1 COMPANY SNAPSHOT 93
13.4.2 SOLUTION PORTFOLIO 93
13.4.3 RECENT DEVELOPMENTS 93

13.5 TALON OUTDOOR LTD 95
13.5.1 COMPANY SNAPSHOT 95
13.5.2 SOLUTION PORTFOLIO 95
13.5.3 RECENT DEVELOPMENTS 95
13.6 GLOBAL 97
13.6.1 COMPANY SNAPSHOT 97
13.6.2 SOLUTION PORTFOLIO 97
13.6.3 RECENT DEVELOPMENTS 97
13.7 APG| SGA AG (2021) 99
13.7.1 COMPANY SNAPSHOT 99
13.7.2 REVENUE ANALYSIS 99
13.7.3 SOLUTION PORTFOLIO 100
13.7.4 RECENT DEVELOPMENTS 100
13.8 BROADSIGN 101
13.8.1 COMPANY SNAPSHOT 101
13.8.2 SOLUTION PORTFOLIO 101
13.8.3 RECENT DEVELOPMENTS 101
13.9 DAKTRONICS DR. (2021) 103
13.9.1 COMPANY SNAPSHOT 103
13.9.2 REVENUE ANALYSIS 104
13.9.3 SOLUTIONS PORTFOLIO 104
13.9.4 RECENT DEVELOPMENTS 105
13.10 HIVESTACK INC. 106
13.10.1 COMPANY SNAPSHOT 106
13.10.2 SOLUTION PORTFOLIO 106
13.10.3 RECENT DEVELOPMENTS 106
14 QUESTIONNAIRE 108
15 RELATED REPORTS 111

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