TABLE OF CONTENTS
1 INTRODUCTION 31
1.1 OBJECTIVES OF THE STUDY 31
1.2 MARKET DEFINITION 31
1.3 OVERVIEW OF THE EUROPE CHEESE MARKET 31
1.4 LIMITATIONS 33
1.5 MARKETS COVERED 33
2 MARKET SEGMENTATION 37
2.1 MARKETS COVERED 37
2.2 GEOGRAPHICAL SCOPE 38
2.3 YEARS CONSIDERED FOR THE STUDY 38
2.4 CURRENCY AND PRICING 38
2.5 DBMR TRIPOD DATA VALIDATION MODEL 39
2.6 MULTIVARIATE MODELLING 42
2.7 TYPE LIFELINE CURVE 42
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 43
2.9 DBMR MARKET POSITION GRID 44
2.10 MARKET END USER COVERAGE GRID 45
2.11 SECONDARY SOURCES 46
2.12 ASSUMPTIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 50
4.1 CONSUMERS DISPOSABLE INCOME 51
4.2 CONSUMER LEVEL TRENDS 52
4.2.1 GROWING TREND FOR PLANT-BASED CHEESE 52
4.2.2 VARIETY OF FLAVORS 52
4.2.3 PACKAGE DESIGNING 53
4.3 FACTORS INFLUENCING PURCHASING DECISION 54
4.4 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF THE EUROPE CHEESE MARKET 56
4.4.1 INDUSTRY TRENDS 56
4.4.2 COMPANIES PROVIDING PLANT-BASED CHEESE 56
4.4.3 COMPANIES PROVIDING LOW-FAT CHEESE OPTIONS 56
4.4.4 WIDE RANGE OF PACKAGING FORMS AS PER THE NEED OF CONSUMERS 57
4.5 NEW PRODUCT LAUNCH STRATEGY 58
4.5.1 NUMBER OF PRODUCT LAUNCHES 58
4.5.1.1 LINE EXTENSION 58
4.5.1.2 NEW PACKAGING 58
4.5.1.3 RE-LAUNCHED 59
4.5.1.4 NEW FORMULATION 59
4.5.2 DIFFERENTIAL PRODUCT OFFERING 59
4.5.3 PACKAGE DESIGNING 59
4.5.4 PRICING ANALYSIS 60
4.6 PRIVATE LABEL VS BRAND LABEL 61
4.6.1 BRAND LABEL 61
4.6.2 PRIVATE LABEL 62
4.7 PROMOTIONAL ACTIVITIES 63
4.7.1 ADVERTISEMENT 63
4.7.2 PROMOTION THROUGH SOCIAL MEDIA 63
4.7.3 EVENT AND TASTING 64
4.8 SHOPPING BEHAVIOR AND DYNAMICS 65
4.8.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 65
4.8.2 RESEARCH 65
4.8.3 IMPULSIVE 65
4.8.4 ADVERTISEMENT 65
4.8.4.1 TELEVISION ADVERTISEMENT 66
4.8.4.2 ONLINE ADVERTISEMENT 66
4.8.4.3 IN-STORE ADVERTISEMENT 66
4.8.4.4 OUTDOOR ADVERTISEMENT 66
4.9 SUPPLY CHAIN ANALYSIS 67
4.9.1 RAW MATERIAL PROCUREMENT & MANUFACTURING 67
4.9.2 DISTRIBUTION 68
4.9.3 END USERS 68
5 REGULATORY GUIDELINES AND FRAMEWORK 69
5.1 RAW MATERIALS 69
5.2 LABELLING 69
5.3 FOOD INGREDIENTS 69
5.4 FOOD ADDITIVES 70
6 BRAND OUTLOOK 71
6.1 BRAND COMPARATIVE ANALYSIS ON EUROPE CHEESE MARKET 71
6.2 PRODUCT VS BRAND OVERVIEW 74
7 IMPACT OF ECONOMIC SLOWDOWN ON THE MARKET EUROPE CHEESE MARKET 75
8 PRICING INDEX 77
9 MARKET OVERVIEW 78
9.1 DRIVERS 80
9.1.1 WIDE AVAILABILITY OF DIFFERENT FLAVORED CHEESE 80
9.1.2 INCREASING APPLICATIONS OF CHEESE IN VARIOUS CUISINES 80
9.1.3 INCREASING TREND OF VEGAN CHEESE 81
9.2 RESTRAINTS 81
9.2.1 RISING FOOD ALLERGIES ASSOCIATED WITH ANIMAL BASED CHEESE 81
9.2.2 FLUCTUATION IN CHEESE PRICES 82
9.3 OPPORTUNITIES 82
9.3.1 RISING TECHNOLOGIES IN CHEESE PRODUCTION AND PROCESSING 82
9.3.2 GROWING DEMAND FOR PREMIUM AND ARTISANAL CHEESE 83
9.4 CHALLENGES 83
9.4.1 HIGH COMPETITION DUE TO THE LARGE NUMBER OF MARKET PLAYERS 83
9.4.2 STRINGENT GOVERNMENT REGULATIONS FOR CHEESE MANUFACTURING 84
10 EUROPE CHEESE MARKET, BY PRODUCT TYPE 85
10.1 OVERVIEW 86
10.1.1 ANIMAL-BASED CHEESE 87
10.1.1.1 ANIMAL-BASED CHEESE, BY SOURCE 88
10.1.1.1.1 COW MILK 88
10.1.1.1.2 BUFFALO MILK 88
10.1.1.1.3 GOAT MILK 88
10.1.1.1.4 OTHERS 88
10.1.1.2 ANIMAL-BASED CHEESE, BY CHEESE TYPE 89
10.1.1.2.1 SOFT 89
10.1.1.2.1.1 MOZZARELLA 90
10.1.1.2.1.2 BRIE 90
10.1.1.2.1.3 CAMEMBERT 90
10.1.1.2.1.4 CANBOZOLA 90
10.1.1.2.1.5 FETA 90
10.1.1.2.1.6 OTHERS 90
10.1.1.2.2 HARD 91
10.1.1.2.2.1 CHEDDAR 91
10.1.1.2.2.2 PECORINO 91
10.1.1.2.2.3 GOUDA 92
10.1.1.2.2.4 EMMETNTAL CHEESE 92
10.1.1.2.2.5 PARMESAN 92
10.1.1.2.2.6 EDAM CHEESE 92
10.1.1.2.2.7 HAVARTI 92
10.1.1.2.2.8 OTHER 92
10.1.1.2.3 FRESH 92
10.1.1.2.3.1 RICOTTA 93
10.1.1.2.3.2 COTTAGE CHEESE 93
10.1.1.2.3.3 CREAM CHEESE 93
10.1.1.2.3.4 OTHER 93
10.1.2 PLANT-BASED CHEESE 93
10.1.2.1 PLANT-BASED CHEESE, BY SOURCE 95
10.1.2.1.1 CASHEW MILK 95
10.1.2.1.2 ALMOND MILK 95
10.1.2.1.3 OAT MILK 95
10.1.2.1.4 SOY MILK 95
10.1.2.1.5 COCONUT MILK 95
10.1.2.1.6 OTHERS 95
10.1.2.2 PLANT-BASED CHEESE, BY CHEESE TYPE 96
10.1.2.2.1 SOFT 96
10.1.2.2.1.1 MOZZARELLA 97
10.1.2.2.1.2 CAMEMBERT 97
10.1.2.2.1.3 BRIE 97
10.1.2.2.1.4 FETA 97
10.1.2.2.1.5 CANBOZOLA 97
10.1.2.2.1.6 OTHERS 97
10.1.2.2.2 HARD 97
10.1.2.2.2.1 PECORINO 98
10.1.2.2.2.2 CHEDDAR 98
10.1.2.2.2.3 GOUDA 98
10.1.2.2.2.4 EMMETNTAL CHEESE 99
10.1.2.2.2.5 PARMESAN 99
10.1.2.2.2.6 EDAM CHEESE 99
10.1.2.2.2.7 HAVARTI 99
10.1.2.2.2.8 OTHER 99
10.1.2.2.3 FRESH 99
10.1.2.2.3.1 RICOTTA 100
10.1.2.2.3.2 COTTAGE CHEESE 100
10.1.2.2.3.3 CREAM CHEESE 100
10.1.2.2.3.4 OTHER 100
11 EUROPE CHEESE MARKET, BY CHEESE TYPE 101
11.1 OVERVIEW 102
11.1.1 SOFT 103
11.1.1.1 MOZZARELLA 104
11.1.1.2 BRIE 104
11.1.1.3 CAMEMBERT 104
11.1.1.4 FETA 104
11.1.1.5 CANBOZOLA 104
11.1.1.6 OTHERS 104
11.1.2 HARD 104
11.1.2.1 CHEDDAR 105
11.1.2.2 PECORINO 105
11.1.2.3 GOUDA 106
11.1.2.4 EMMETNTAL CHEESE 106
11.1.2.5 PARMESAN 106
11.1.2.6 EDAM CHEESE 106
11.1.2.7 HAVARTI 106
11.1.2.8 OTHER 106
11.1.3 FRESH 106
11.1.3.1 RICOTTA 107
11.1.3.2 COTTAGE CHEESE 107
11.1.3.3 CREAM CHEESE 107
11.1.3.4 OTHER 107
12 EUROPE CHEESE MARKET, BY END USER 108
12.1 OVERVIEW 109
12.1.1 FOOD SERVICE SECTOR 110
12.1.1.1 RESTAURANTS 111
12.1.1.2 RESTAURANTS, BY TYPE 111
12.1.1.2.1 INDEPENDENT RESTAURANT 111
12.1.1.2.2 CHAIN RESTAURANT 111
12.1.1.3 RESTAURANTS, BY SERVICE CATEGORY 112
12.1.1.3.1 QUICK SERVICE RESTAURANTS 112
12.1.1.3.2 FULL SERVICE RESTAURANTS 112
12.1.1.4 HOTELS 112
12.1.1.5 CAFE 112
12.1.1.6 BARS AND CLUBS 112
12.1.2 RETAIL/HOUSEHOLD 113
13 EUROPE CHEESE MARKET, BY FLAVORS 114
13.1 OVERVIEW 115
13.2 REGULAR/UNFLAVORED 116
13.3 FLAVORED 116
13.3.1 TOMATO AND BASIL 118
13.3.2 ONION 118
13.3.3 GARLIC 118
13.3.4 MIX HERB 118
13.3.5 HOT PEPPER 118
13.3.6 CHIVE 118
13.3.7 CHILI 119
13.3.8 BELL PEPPER 119
13.3.9 GINGER 119
13.3.10 JALAPENO 119
13.3.11 OTHERS 119
14 EUROPE CHEESE MARKET, BY FORM 120
14.1 OVERVIEW 121
14.2 WHEELS 122
14.3 BLOCKS & WEDGES 123
14.4 SPREAD 123
14.5 SLICES 123
14.6 SHRED 124
14.7 GRATED 124
14.8 CUBES 125
15 EUROPE CHEESE MARKET, BY METHOD OF PREPARATION 126
15.1 OVERVIEW 127
15.2 MOULD-REPENED 128
15.3 BACTERIA-RIPENED 128
15.4 UN-RIPENED 129
16 EUROPE CHEESE MARKET, BY BRAND 130
16.1 OVERVIEW 131
16.2 PRIVATE LABEL 132
16.3 BRANDED 132
17 EUROPE CHEESE MARKET, BY PACKAGING TYPE 133
17.1 OVERVIEW 134
17.2 POUCHES 135
17.3 TUBS 136
17.4 BOTTLES 136
17.5 OTHERS 137
18 EUROPE CHEESE MARKET, BY DISTRIBUTION CHANNEL 138
18.1 OVERVIEW 139
18.2 STORE-BASED RETAILING 140
18.2.1 SUPERMARKETS/HYPERMARKETS 141
18.2.2 CONVENIENCE STORES 141
18.2.3 GROCERY STORES 141
18.2.4 WHOLESALERS 141
18.3 NON-STORE RETAILING 141
18.3.1 VENDING MACHINE 142
18.3.2 ONLINE/E-COMMERCE 142
19 EUROPE CHEESE MARKET: BY REGION 143
19.1 OVERVIEW 143
19.2 GERMANY 149
19.3 FRANCE 169
19.4 ITALY 191
19.5 U.K. 212
19.6 NETHERLANDS 234
19.7 SPAIN 255
19.8 BELGIUM 276
19.9 REST OF EUROPE 297
20 COMPANY LANDSCAPE 298
20.1 COMPANY SHARE ANALYSIS: EUROPE 298
21 SWOT ANALYSIS 299
22 COMPANY PROFILE 300
22.1 SAVENCIA SA 300
22.1.1 COMPANY SNAPSHOT 300
22.1.2 RECENT FINANCIALS 300
22.1.3 PRODUCT PORTFOLIO 301
22.1.4 RECENT DEVELOPMENT 301

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