Europe Breakfast Cereals Market - Industry Trends And Forecast To 2029
- Published Date: 2022-11-22
- Report ID: 144232
- Pages: 200
-
Format:
Short Description
Europe Breakfast Cereals Market, By Type (Flaked, Puffed, Shredded, Extruded, and Others), Product Type (RTE Cereals, and Hot Cereals), Ingredient (Muesli (Mixed), Granola, Oats, Wheat, Barley, Rye, Corn, and Others), Brand (Branded, and Private Label), Distribution Channel (Store Based Retailers, and Non-Store Retailers), Country (Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Sweden, Poland, Denmark and Rest of Europe) Industry Trends and Forecast to 2029
Market Definition
Breakfast cereal is made from processed grains and often fortified with vitamins and minerals which is commonly eaten with milk, yogurt, fruit, or nuts. Breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamin and mineral fortifications, and particulate additive options are provided prior to packaging.
Flaked: Flaked cereals are made directly from whole grain kernels or parts of kernels of corn, wheat, or rice and are processed in such a way as to obtain particles, called flaking grits that form one flake each.
Puffed: Puffed cereals are made by exploding cooked cereal from a pressure chamber, thus expanding the grain to several times its original size.
Shredded: is made from whole grains with the germ with no flavour added and comes in the form of tablets composed of shreds of cooked and toasted wheat.
Extruded: Extruded breakfast cereal products are manufactured from corn, rice which have high fibre content along with providing nutritional value, crispness, and desired texture.
Market Segmentation
Europe breakfast cereals market is segmented into five notable segments based on type, source, form, process, and application.
On the basis of type, the market is segmented into flaked, puffed, shredded, extruded, and others
On the basis of product type, the market is segmented into RTE cereals, and hot cereals
On the basis of ingredients, the market is segmented into wheat, oats, muesli, granola, barley, rye, corn, and others
On the basis of brand, the market is segmented into branded and private labels
On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailers
Market Players
Some of the major market players of Europe breakfast cereals market are listed below:
Kellogg Company
General Mills
The Quaker Oats Company
Nestle
Cerealto Siro
Hero Group
Associated British Foods LLC
Danone
Clif Bar & Co.
Kind Bars
Primier Nutrition
Valsemllen A/S
Weetabix
MOLINO SPADONI S.P.A.
CERECO
TABLE OF CONTENTS
1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF EUROPE BREAKFAST CEREALS MARKET 22
1.4 LIMITATIONS 24
1.5 MARKETS COVERED 24
2 MARKET SEGMENTATION 27
2.1 MARKETS COVERED 27
2.2 GEOGRAPHICAL SCOPE 28
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 CURRENCY AND PRICING 28
2.5 DBMR TRIPOD DATA VALIDATION MODEL 29
2.6 TYPE LIFE LINE CURVE 32
2.7 MULTIVARIATE MODELLING 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 DBMR MARKET CHALLENGE MATRIX 36
2.11 VENDOR SHARE ANALYSIS 37
2.12 IMPORT-EXPORT DATA 38
2.13 SECONDARY SOURCES 39
2.14 ASSUMPTIONS 40
3 EXECUTIVE SUMMARY 41
4 PREMIUM INSIGHTS 43
4.1 PRODUCTS INNOVATION 44
4.2 AVERAGE GROSS MARGINS 45
4.3 BRAND COMPETITIVE ANALYSIS 46
4.4 FASTEST GROWING NEW ENTRANTS 47
4.4.1 KELLOGG CO. 47
4.4.2 DANONE 47
4.4.3 THE QUAKER OATS COMPANY (A SUBSIDIARY OF PEPSICO.) 47
4.4.4 GENERAL MILLS INC. 48
4.5 MARKETING STRATEGIES 49
4.6 PATENT ANALYSIS OF EUROPE BREAKFAST CEREALS MARKET 51
4.7 PROMOTIONAL ACTIVITIES 53
4.7.1 PUBLIC RELATIONS 53
4.7.2 GEO-LOCATIONAL MARKETING 53
4.7.3 UNIQUE MARKETING CAMPAIGNS 54
4.8 VALUE CHAIN ANALYSIS 55
4.9 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 56
4.9.1 OVERVIEW 56
4.9.2 SOCIAL FACTORS 56
4.9.3 CULTURAL FACTORS 57
4.9.4 PSYCHOLOGICAL FACTORS 57
4.9.5 PERSONAL FACTORS 57
4.9.6 ECONOMIC FACTORS 57
4.9.7 PRODUCT TRAITS 57
4.9.8 MARKET ATTRIBUTES 57
4.9.9 CONCLUSION 57
4.10 MACROECONOMIC TRENDS AFFECTING MARKET GROWTH 58
4.10.1 POLITICAL FACTORS: 58
4.10.2 ECONOMIC FACTORS: 58
4.10.3 SOCIAL FACTORS: 58
4.10.4 TECHNOLOGICAL FACTORS: 58
4.10.5 LEGAL FACTORS: 59
4.10.6 ENVIRONMENTAL FACTORS: 59
4.11 NEW PRODUCT LAUNCH STRATEGY 60
4.11.1 OVERVIEW 60
4.11.2 NUMBER OF PRODUCT LAUNCHES 60
4.11.2.1 LINE EXTENSION 60
4.11.2.2 NEW PACKAGING 61
4.11.2.3 RE-LAUNCHED 62
4.11.2.4 NEW FORMULATION 62
4.11.3 DIFFERENTIAL PRODUCT OFFERING 62
4.11.4 MEETING CONSUMER REQUIREMENT 63
4.11.5 PACKAGE DESIGNING 63
4.11.6 PRICING ANALYSIS 63
4.11.7 PRODUCT POSITIONING 64
4.11.8 CONCLUSION 64
4.12 SHOPPING BEHAVIOUR 65
4.12.1 RECOMMENDATIONS FROM FAMILY & FRIENDS 65
4.12.2 BUYING STRATEGIES 65
4.12.2.1 ADVERTISEMENT: 65
4.12.2.1.1 TELEVISION ADVERTISEMENT 65
4.12.2.1.2 ONLINE ADVERTISEMENT 65
4.12.2.1.3 IN-STORE ADVERTISEMENT 66
4.12.2.1.4 OUTDOOR ADVERTISEMENT 66
4.12.2.2 RESEARCH 66
4.12.2.3 IMPULSIVE 66
4.13 SUPPLY CHAIN ANALYSIS 67
4.13.1 RAW MATERIAL PROCUREMENT 68
4.13.2 MANUFACTURING 68
4.13.3 MARKETING AND DISTRIBUTION 68
4.13.4 END USERS 68
5 MARKET OVERVIEW 69
5.1 DRIVERS 71
5.1.1 INCREASING DEMAND FOR READY-TO-EAT BREAKFAST CEREALS 71
5.1.2 SHIFTING CONSUMER PREFERENCE TOWARDS ORGANIC AND WHOLE GRAIN-BASED CEREALS 71
5.1.3 POSITIVE OUTLOOK TOWARDS CONVENIENCE FOOD PRODUCTS 72
5.1.4 INCREASING HEALTH AWARENESS AMONG CONSUMERS 73
5.2 RESTRAINTS 74
5.2.1 AVAILABILITY OF ALTERNATIVE BREAKFAST OPTIONS 74
5.2.2 HUGE COMMERCIALIZATION OF COUNTERFEIT PRODUCTS 74
5.3 OPPORTUNITIES 75
5.3.1 EMERGING NUMBER OF FOOD BRANDS IN THE MARKET 75
5.3.2 RISING ADVANCEMENT IN FOOD RETAIL INFRASTRUCTURE 75
5.4 CHALLENGES 76
5.4.1 VOLATILITY IN SUPPLY OF RAW MATERIALS 76
5.4.2 STRICT RULES AND REGULATIONS FOR PRODUCT COMMERCIALIZATION 76
6 IMPACT OF COVID-19 PANDEMIC ON THE MARKET 78
6.1 INTRODUCTION 78
6.2 IMPACT ON PRICE 78
6.3 IMPACT ON DEMAND 78
6.4 IMPACT ON SUPPLY CHAIN 79
6.5 STRATEGIC DECISIONS FOR MANUFACTURERS 79
6.6 CONCLUSION 80
7 EUROPE BREAKFAST CEREALS MARKET, BY TYPE 81
7.1 OVERVIEW 82
7.2 FLAKED 83
7.3 PUFFED 83
7.4 SHREDDED 83
7.5 EXTRUDED 84
7.6 OTHERS 84
8 EUROPE BREAKFAST CEREALS MARKET, BY PRODUCT TYPE 85
8.1 OVERVIEW 86
8.2 RTE CEREALS 87
8.3 BY TYPE 87
8.3.1 FLAKED 88
8.3.2 PUFFED 88
8.3.3 SHREDDED 88
8.3.4 EXTRUDED 88
8.3.5 OTHERS 88
8.4 BY BRAND 88
8.4.1 BRANDED 88
8.4.2 PRIVATE LABEL 88
8.5 BY INGREDIENT 89
8.5.1 WHEAT 89
8.5.2 OATS 89
8.5.3 GRANOLA 89
8.5.4 RYE 89
8.5.5 MUESLI 89
8.5.6 BARLEY 89
8.5.7 CORN 90
8.5.8 OTHERS 90
8.6 HOT CEREALS 90
8.7 BY TYPE 90
8.7.1 FLAKED 91
8.7.2 PUFFED 91
8.7.3 SHREDDED 91
8.7.4 EXTRUDED 91
8.7.5 OTHERS 91
8.8 BY BRAND 91
8.8.1 BRANDED 91
8.8.2 PRIVATE LABEL 91
8.9 BY INGREDIENT 92
8.9.1 WHEAT 92
8.9.2 OATS 92
8.9.3 GRANOLA 92
8.9.4 RYE 92
8.9.5 MUESLI 92
8.9.6 BARLEY 92
8.9.7 CORN 93
8.9.8 OTHERS 93
9 EUROPE BREAKFAST CEREALS MARKET, BY INGREDIENT 94
9.1 OVERVIEW 95
9.2 WHEAT 96
9.3 OATS 96
9.4 GRANOLA 97
9.5 RYE 97
9.6 MUESLI 97
9.7 BARLEY 98
9.8 CORN 98
9.9 OTHERS 98
10 EUROPE BREAKFAST CEREALS MARKET, BY BRAND 99
10.1 OVERVIEW 100
10.2 BRANDED 101
10.3 PRIVATE LABEL 101
11 EUROPE BREAKFAST CEREALS MARKET, BY DISTRIBUTION CHANNEL 102
11.1 OVERVIEW 103
11.2 STORE BASED RETAILERS 104
11.2.1 SUPERMARKETS/HYPERMARKETS 105
11.2.2 CONVENIENCE STORE 105
11.2.3 SPECIALTY RETAILERS 105
11.2.4 GROCERY RETAILERS 105
11.2.5 WHOLESALERS 105
11.2.6 OTHERS 105
11.3 NON-STORE RETAILERS 105
11.3.1 ONLINE 106
11.3.2 VENDING MACHINE 106
12 EUROPE BREAKFAST CEREALS MARKET, BY COUNTRY 107
12.1 U.K. 111
12.2 FRANCE 115
12.3 GERMANY 119
12.4 ITALY 123
12.5 SPAIN 127
12.6 RUSSIA 131
12.7 TURKEY 135
12.8 NETHERLANDS 139
12.9 POLAND 143
12.10 BELGIUM 147
12.11 SWEDEN 151
12.12 SWITZERLAND 155
12.13 DENMARK 159
12.14 REST OF EUROPE 163
13 EUROPE BREAKFAST CEREALS MARKET: COMPANY LANDSCAPE 164
13.1 COMPANY SHARE ANALYSIS: EUROPE 164
13.2 MERGERS & ACQUISITIONS 164
13.3 PRODUCT LAUNCHES 165
14 SWOT ANALYSIS 166
15 COMPANY PROFILES 167
15.1 KELLOGG CO. 167
15.1.1 COMPANY SNAPSHOT 167
15.1.2 REVENUE ANALYSIS 168
15.1.3 PRODUCT PORTFOLIO 168
15.1.4 RECENT UPDATES 169
15.2 DANONE 170
15.2.1 COMPANY SNAPSHOT 170
15.2.2 REVENUE ANALYSIS 170
15.2.3 PRODUCT PORTFOLIO 171
15.2.4 RECENT UPDATE 171
15.3 THE QUAKER OATS COMPANY 172
15.3.1 COMPANY SNAPSHOT 172
15.3.2 PRODUCT PORTFOLIO 172
15.3.3 RECENT UPDATE 173
15.4 ASSOCIATED BRITISH FOODS PLC 174
15.4.1 COMPANY SNAPSHOT 174
15.4.2 REVENUE ANALYSIS 174
15.4.3 PRODUCT PORTFOLIO 175
15.4.4 RECENT UPDATE 175
15.5 GENERAL MILLS INC. 176
15.5.1 COMPANY SNAPSHOT 176
15.5.2 REVENUE ANALYSIS 176
15.5.3 PRODUCT PORTFOLIO 177
15.5.4 RECENT UPDATES 177
15.6 WEETABIX 178
15.6.1 COMPANY SNAPSHOT 178
15.6.2 PRODUCT PORTFOLIO 178
15.6.3 RECENT UPDATE 178
15.7 NESTL 179
15.7.1 COMPANY SNAPSHOT 179
15.7.2 REVENUE ANALYSIS 179
15.7.3 PRODUCT PORTFOLIO 180
15.7.4 RECENT UPDATES 180
15.8 CEREALTO SIRO 181
15.8.1 COMPANY SNAPSHOT 181
15.8.2 PRODUCT PORTFOLIO 181
15.8.3 RECENT UPDATE 181
15.9 CLIF BAR & COMPANY 182
15.9.1 COMPANY SNAPSHOT 182
15.9.2 PRODUCT PORTFOLIO 182
15.9.3 RECENT UPDATE 182
15.10 GRILLON D'OR 183
15.10.1 COMPANY SNAPSHOT 183
15.10.2 PRODUCT PORTFOLIO 183
15.10.3 RECENT UPDATE 183
15.11 HERO 184
15.11.1 COMPANY SNAPSHOT 184
15.11.2 PRODUCT PORTFOLIO 184
15.11.3 RECENT UPDATE 184
15.12 KIND 185
15.12.1 COMPANY SNAPSHOT 185
15.12.2 PRODUCT PORTFOLIO 185
15.12.3 RECENT UPDATE 185
15.13 MOLINO SPADONI SPA 186
15.13.1 COMPANY SNAPSHOT 186
15.13.2 PRODUCT PORTFOLIO 186
15.13.3 RECENT UPDATE 186
15.14 PREMIER NUTRITION COMPANY, LLC 187
15.14.1 COMPANY SNAPSHOT 187
15.14.2 PRODUCT PORTFOLIO 187
15.14.3 RECENT UPDATE 187
15.15 VALSEMLLEN 188
15.15.1 COMPANY SNAPSHOT 188
15.15.2 PRODUCT PORTFOLIO 188
15.15.3 RECENT UPDATE 188
16 QUESTIONNAIRE 189
17 RELATED REPORTS 192
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