TABLE OF CONTENTS
1 INTRODUCTION 53
1.1 OBJECTIVES OF THE STUDY 53
1.2 MARKET DEFINITION 53
1.3 OVERVIEW OF THE EUROPE B2B AIR CARE MARKET 53
1.4 CURRENCY AND PRICING 55
1.5 LIMITATIONS 55
1.6 MARKETS COVERED 56
2 MARKET SEGMENTATION 60
2.1 MARKETS COVERED 60
2.2 YEARS CONSIDERED FOR THE STUDY 61
2.3 GEOGRAPHIC SCOPE 62
2.4 DBMR TRIPOD DATA VALIDATION MODEL 63
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 66
2.6 DBMR MARKET POSITION GRID 67
2.7 VENDOR SHARE ANALYSIS 68
2.8 MULTIVARIATE MODELLING 69
2.9 PRODUCT TYPE CURVE 69
2.10 SECONDARY SOURCES 70
2.11 ASSUMPTIONS 70
3 EXECUTIVE SUMMARY 71
4 PREMIUM INSIGHTS 73
4.1 CLIMATE CHANGE SCENARIO 74
4.1.1 ENVIRONMENTAL CONCERNS 74
4.1.2 INDUSTRY RESPONSE 74
4.2 GOVERNMENTS ROLE 76
4.2.1 ANALYST RECOMMENDATIONS 76
4.3 PESTEL ANALYSIS 77
4.3.1 POLITICAL FACTORS 77
4.3.2 ECONOMIC FACTORS 77
4.3.3 SOCIAL FACTORS 78
4.3.4 LEGAL FACTORS 78
4.3.5 TECHNOLOGICAL FACTORS 78
4.3.6 ENVIRONMENTAL FACTORS 79
4.4 RAW MATERIAL COVERAGE 80
4.5 SUPPLY CHAIN ANALYSIS 81
4.5.1 OVERVIEW 81
4.5.2 LOGISTIC COST SCENARIO 82
4.5.3 IMPORTANCE OF LOGISTIC SERVICE PROVIDERS 82
4.6 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS 83
4.7 PRODUCTION CONSUMPTION ANALYSIS 85
4.7.1 PRODUCTION CONSUMPTION 85
4.7.2 PRODUCTION CAPACITY 85
4.8 IMPORT-EXPORT SCENARIO 85
4.9 PRICE INDEX 87
4.10 PORTER'S FIVE FORCES ANALYSIS 88
4.11 VENDOR SELECTION CRITERIA 90
4.12 REGULATION COVERAGE 92
5 MARKET OVERVIEW 96
5.1 DRIVERS 98
5.1.1 RAPID URBANIZATION EUROPELY 98
5.1.2 INCREASING ADOPTION OF AIR CARE PRODUCTS IN THE AUTOMOTIVE SECTOR 99
5.1.3 RISING DEMAND FOR CANDLE AIR FRESHENERS 100
5.1.4 INCREASING DISPOSAL INCOME OF CONSUMERS 101
5.1.5 INCREASING INNOVATIONS IN AIR FRESHENERS 102
5.2 RESTRAINTS 103
5.2.1 EFFECTS OF AIR CARE PRODUCTS ON THE ENVIRONMENT 103
5.2.2 HIGH PRODUCTION COST OF AIR CARE PRODUCTS 103
5.3 OPPORTUNITIES 104
5.3.1 RAPID GROWTH IN THE COMMERCIAL AND RESIDENTIAL SECTOR 104
5.3.2 SURGE IN STRATEGIC COLLABORATIONS, PARTNERSHIPS, AND MERGER 105
5.3.3 RISING DEMAND FOR THE E-COMMERCE SECTOR 106
5.3.4 RISE IN CONSUMER PREFERENCE TOWARD AROMATHERAPY 106
5.4 CHALLENGES 107
5.4.1 LACK OF AWARENESS AMONG CONSUMERS TOWARDS AIR CARE PRODUCTS IN THE ASIA-PACIFIC REGION 107
5.4.2 HEALTH PROBLEMS ASSOCIATED WITH AIR CARE PRODUCTS 108
6 EUROPE B2B AIR CARE MARKET, BY PRODUCT TYPE 110
6.1 OVERVIEW 111
6.2 SPRAY/AEROSOL AIR FRESHENERS 113
6.2.1 FLORAL 114
6.2.2 VANILLA 114
6.2.3 FRUITY 114
6.2.4 SPICES AND HERBS 115
6.2.5 OTHERS 115
6.3 CAR AIR FRESHENERS 115
6.3.1 FLORAL 116
6.3.2 VANILLA 116
6.3.3 FRUITY 116
6.3.4 SPICES AND HERBS 116
6.3.5 OTHERS 117
6.4 ELECTRIC AIR FRESHENERS 117
6.4.1 FLORAL 118
6.4.2 VANILLA 118
6.4.3 FRUITY 118
6.4.4 SPICES AND HERBS 118
6.4.5 OTHERS 118
6.5 CANDLE AIR FRESHENERS 118
6.5.1 FRUITY 120
6.5.2 SPICES AND HERBS 120
6.5.3 VANILLA 120
6.5.4 FLORAL 120
6.5.5 OTHERS 120
6.6 GEL AIR FRESHENERS 120
6.6.1 FRUITY 122
6.6.2 VANILLA 122
6.6.3 FLORAL 122
6.6.4 SPICES AND HERBS 122
6.6.5 OTHERS 122
6.7 LIQUID AIR FRESHENERS 122
6.7.1 FLORAL 124
6.7.2 VANILLA 124
6.7.3 FRUITY 124
6.7.4 SPICES AND HERBS 124
6.7.5 OTHERS 124
6.8 RUG AND ROOM DEODORIZERS 124
6.8.1 FLORAL 126
6.8.2 VANILLA 126
6.8.3 FRUITY 126
6.8.4 SPICES AND HERBS 126
6.8.5 OTHERS 126
6.9 OTHERS 126
7 EUROPE B2B AIR CARE MARKET, BY FRAGRANCE 128
7.1 OVERVIEW 129
7.2 FLORAL 130
7.3 VANILLA 131
7.4 FRUITY 132
7.5 SPICES & HERBS 133
7.6 OTHERS 134
8 EUROPE B2B AIR CARE MARKET, BY PRICE 136
8.1 OVERVIEW 137
8.2 LOW 138
8.3 MEDIUM 138
8.4 HIGH 139
9 EUROPE B2B AIR CARE MARKET, BY END USER 141
9.1 OVERVIEW 142
9.2 COMMERCIAL 143
9.2.1 OFFICES 145
9.2.2 BUILDINGS 145
9.2.3 OTHERS 145
9.3 RESIDENTIAL 145
9.3.1 BEDROOMS 146
9.3.2 WASHROOMS 146
9.3.3 OTHERS 146
9.4 AUTOMOTIVE 146
9.4.1 PRIVATE CARS 148
9.4.2 COMMERCIAL CARS 148
9.5 OTHERS 148
10 EUROPE B2B AIR CARE MARKET, BY REGION 150
10.1 EUROPE 151
10.1.1 GERMANY 161
10.1.2 U.K. 166
10.1.3 FRANCE 171
10.1.4 NETHERLANDS 176
10.1.5 ITALY 181
10.1.6 SPAIN 186
10.1.7 SWITZERLAND 191
10.1.8 RUSSIA 196
10.1.9 TURKEY 201
10.1.10 BELGIUM 206
10.1.11 POLAND 211
10.1.12 SWEDEN 216
10.1.13 DENMARK 221
10.1.14 NORWAY 226
10.1.15 FINLAND 231
10.1.16 REST OF EUROPE 236
11 EUROPE B2B AIR CARE MARKET, COMPANY LANDSCAPE 238
11.1 COMPANY SHARE ANALYSIS: EUROPE 238
12 SWOT ANALYSIS 239
13 COMPANY PROFILINGS 240
13.1 RECKITT BENCKISER GROUP PLC 240
13.1.1 COMPANY SNAPSHOT 240
13.1.2 REVENUE ANALYSIS 240
13.1.3 COMPANY SHARE ANALYSIS 241
13.1.4 BRAND PORTFOLIO 241
13.1.5 RECENT DEVELOPMENTS 242
13.2 S.C. JOHNSON & SON INC. 243
13.2.1 COMPANY SNAPSHOT 243
13.2.2 COMPANY SHARE ANALYSIS 243
13.2.3 BRAND PORTFOLIO 244
13.2.4 RECENT DEVELOPMENTS 244
13.3 PROCTOR & GAMBLE 245
13.3.1 COMPANY SNAPSHOT 245
13.3.2 REVENUE ANALYSIS 245
13.3.3 COMPANY SHARE ANALYSIS 246
13.3.4 BRAND PORTFOLIO 246
13.3.5 RECENT DEVELOPMENTS 247
13.4 NEWELL BRANDS 248
13.4.1 COMPANY SNAPSHOT 248
13.4.2 REVENUE ANALYSIS 248
13.4.3 COMPANY SHARE ANALYSIS 249
13.4.4 BRAND PORTFOLIO 249
13.4.5 RECENT DEVELOPMENTS 250
13.5 HENKEL AG & CO. KGAA 251
13.5.1 COMPANY SNAPSHOT 251
13.5.2 REVENUE ANALYSIS 251
13.5.3 COMPANY SHARE ANALYSIS 252
13.5.4 BRAND PORTFOLIO 252
13.5.5 RECENT DEVELOPMENTS 252
13.6 AIR DELIGHT 253
13.6.1 COMPANY SNAPSHOT 253
13.6.2 PRODUCT PORTFOLIO 253
13.6.3 RECENT DEVELOPMENTS 254
13.7 BALEV CORPORATION EOOD 255
13.7.1 COMPANY SNAPSHOT 255
13.7.2 PRODUCT PORTFOLIO 255
13.7.3 RECENT DEVELOPMENTS 256
13.8 BEAUMONT PRODUCTS, INC. 257
13.8.1 COMPANY SNAPSHOT 257
13.8.2 BRAND PORTFOLIO 257
13.8.3 RECENT DEVELOPMENTS 258
13.9 CAR-FRESHNER 259
13.9.1 COMPANY SNAPSHOT 259
13.9.2 PRODUCT PORTFOLIO 259
13.9.3 RECENT DEVELOPMENTS 260
13.10 GODREJ CONSUMER PRODUCTS LIMITED 261
13.10.1 COMPANY SNAPSHOT 261
13.10.2 REVENUE ANALYSIS 261
13.10.3 BRAND PORTFOLIO 262
13.10.4 RECENT DEVELOPMENTS 263
13.11 HAMILTON BEACH BRANDS HOLDING COMPANY 264
13.11.1 COMPANY SNAPSHOT 264
13.11.2 REVENUE ANALYSIS 264
13.11.3 BRAND PORTFOLIO 265
13.11.4 RECENT DEVELOPMENTS 265
13.12 REXAIR LLC 266
13.12.1 COMPANY SNAPSHOT 266
13.12.2 PRODUCT PORTFOLIO 266
13.12.3 RECENT DEVELOPMENTS 266
13.13 WD-40 COMPANY 267
13.13.1 COMPANY SNAPSHOT 267
13.13.2 REVENUE ANALYSIS 267
13.13.3 BRAND PORTFOLIO 268
13.13.4 RECENT DEVELOPMENTS 268
14 QUESTIONNAIRE 269
15 RELATED REPORTS 272

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