TABLE OF CONTENTS
1 INTRODUCTION 74
1.1 OBJECTIVES OF THE STUDY 74
1.2 MARKET DEFINITION 74
1.3 OVERVIEW OF THE EUROPE ASHWAGANDHA MARKET 74
1.4 LIMITATION 76
1.5 MARKETS COVERED 76
2 MARKET SEGMENTATION 82
2.1 MARKETS COVERED 82
2.2 GEOGRAPHICAL SCOPE 83
2.3 YEARS CONSIDERED FOR THE STUDY 84
2.4 CURRENCY AND PRICING 84
2.5 DBMR TRIPOD DATA VALIDATION MODEL 85
2.6 TYPE LIFE-LINE CURVE 88
2.7 MULTIVARIATE MODELING 89
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 90
2.9 DBMR MARKET POSITION GRID 91
2.10 MARKET APPLICATION COVERAGE GRID 92
2.11 DBMR MARKET CHALLENGE MATRIX 93
2.12 VENDOR SHARE ANALYSIS 94
2.13 SECONDARY SOURCES 95
2.14 ASSUMPTIONS 95
3 EXECUTIVE SUMMARY 96
4 PREMIUM INSIGHTS 99
4.1 IMPACT OF ECONOMIC SLOWDOWN 100
4.1.1 IMPACT ON PRICE 100
4.1.2 IMPACT ON SUPPLY CHAIN 100
4.1.3 IMPACT ON SHIPMENT 100
4.1.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 101
4.2 PRICING INDEX 102
4.3 NEW PRODUCT LAUNCHES 103
4.4 MARKETING STRATEGIES ADOPTED BY KEY MARKET PLAYERS 104
4.4.1 PROMOTING PRODUCTS BY EMPHASIZING DIFFERENT FUNCTIONS 104
4.4.2 PARTNERSHIPS WITH OTHER BRANDS 104
4.4.3 A VAST NETWORK OF DISTRIBUTION 105
4.5 PRODUCTION CAPACITY OF KEY MANUFACTURING COMPANIES 106
4.6 EUROPE ASHWAGANDHA MARKET- INDUSTRY TRENDS AND FUTURE PERSPECTIVE 107
4.6.1 RISING ADOPTION OF ASHWAGANDHA INGREDIENTS BY END USERS 107
4.6.2 GROWING COLLABORATIONS AND PARTNERSHIPS 107
4.7 EUROPE ASHWAGHANDHA MARKET: LABELLING CLAIMS 107
4.8 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 111
4.9 SUPPLY CHAIN OF EUROPE ASHWAGANDHA MARKET 112
4.9.1 RAW MATERIAL PROCUREMENT 112
4.9.2 ASHWAGANDHA PRODUCTION/PROCESSING 112
4.9.3 MARKETING AND DISTRIBUTION 113
4.9.4 END USERS 113
4.10 EUROPE ASHWAGANDHA MARKET: REGULATORY FRAMEWORK 114
4.10.1 EUROPE 114
4.10.1.1 EUROPE-REGULATION: 114
4.10.1.2 REGULATION BY BELGIUM: 114
4.10.1.3 REGULATION BY HUNGARY: 114
5 MARKET OVERVIEW 115
5.1 DRIVERS 117
5.1.1 RAPIDLY INCREASE IN DEMAND FOR ASHWAGANDHA SUPPLEMENTS 117
5.1.2 GROW IN POPULARITY OF ASHWAGANDHA OWING TO ITS NUTRITIONAL AND HEALTH BENEFITS 118
5.1.3 SURGE IN DEMAND FOR ASHWAGANDHA IN FUNCTIONAL FOOD AND BEVERAGES AND PHARMACEUTICAL INDUSTRY 118
5.2 RESTRAINTS 120
5.2.1 LESS AWARENESS REGARDING THE BENEFITS OF ASHWAGANDHA 120
5.2.2 SIDE EFFECTS OF ASHWAGANDHA 121
5.3 OPPORTUNITIES 122
5.3.1 RAPIDLY GROWING ADOPTION OF AYURVEDIC MEDICINES 122
5.3.2 SEDENTARY LIFESTYLE AMONG PEOPLE IS INCREASING DEMAND FOR ASHWAGANDHA TO PROMOTE HEALTH AND WELLNESS 124
5.3.3 RISE IN DEMAND FOR ASHWAGANDHA MEDICINES & SUPPLEMENTS DUE TO COVID-19 PANDEMIC 127
5.4 CHALLENGES 128
5.4.1 POOR QUALITY OF CLINICAL RESEARCH ON AYURVEDIC MEDICINES 128
5.4.2 SUPPLY CHAIN DISRUPTION DUE TO COVID-19 129
6 EUROPE ASHWAGANDHA MARKET, BY TYPE 132
6.1 OVERVIEW 133
6.2 KSM-66 134
6.3 SENSORIL 135
6.4 HYDRO-ALCOHOLIC ASHWAGANDHA 135
6.5 CRUDE ASHWAGANDHAA 136
7 EUROPE ASHWAGANDHA MARKET, BY PRODUCT TYPE 137
7.1 OVERVIEW 138
7.2 ASHWAGANDHA ROOT PRODUCT 139
7.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 139
7.4 ASHWAGANDHA LEAF PRODUCTS 139
8 EUROPE ASHWAGANDHA MARKET, BY WITHANOLIDES CONTENT 141
8.1 OVERVIEW 142
8.2 5% WITHANOLIDES 143
8.3 10% WITHANOLIDES 143
8.4 2.5% WITHANOLIDES 143
8.5 2% WITHANOLIDES 144
8.6 1% WITHANOLIDES 145
8.7 OTHERS 145
9 EUROPE ASHWAGANDHA MARKET, BY CATEGORY 146
9.1 OVERVIEW 147
9.2 FULL SPECTRUM 148
9.3 REGULAR 148
10 EUROPE ASHWAGANDHA MARKET, BY FORM 149
10.1 OVERVIEW 150
10.2 POWDER 151
10.3 CAPSULE AND PILLS 151
10.4 LIQUID 152
11 EUROPE ASHWAGANDHA MARKET, BY FUNCTION 153
11.1 OVERVIEW 154
11.2 REDUCED ANXIETY AND STRESS 155
11.3 BRAIN HEALTH 155
11.4 IMPROVED IMMUNITY 156
11.5 IMPROVED STAMINA 156
11.6 MUSCLE STRENGTH 156
11.6.1 MUSCLE SIZE & STRENGTH 157
11.6.2 MUSCLE RECOVERY 157
11.7 OVERALL WELLBEING 157
11.8 OTHERS 158
12 EUROPE ASHWAGANDHA MARKET, BY APPLICATION 159
12.1 OVERVIEW 160
12.2 DIETARY SUPPLEMENTS 161
12.2.1 DIETARY SUPPLEMENTS, BY TYPE 161
12.2.1.1 IMMUNITY SUPPLEMENTS 161
12.2.1.2 BONE AND JOINT HEALTH SUPPLEMENTS 161
12.2.1.3 BRAIN HEALTH SUPPLEMENTS 162
12.2.1.4 OVERALL WELLBEING SUPPLEMENTS 162
12.2.1.5 SKIN HEALTH SUPPLEMENTS 162
12.2.1.6 OTHERS 162
12.2.2 DIETARY SUPPLEMENTS, BY ASHWAGANDHA TYPE 162
12.2.2.1 KSM-66 162
12.2.2.2 SENSORIL 162
12.2.2.3 OTHERS 162
12.2.3 DIETARY SUPPLEMENTS, BY ASHWAGANDHA PRODUCT TYPE 163
12.2.3.1 ASHWAGANDHA ROOT PRODUCT 163
12.2.3.2 ASHWAGANDHA LEAF PRODUCTS 163
12.2.3.3 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 163
12.3 PHARMACEUTICAL 163
12.3.1 PHARMACEUTICAL, BY ASHWAGANDHA TYPE 164
12.3.1.1 KSM-66 164
12.3.1.2 SENSORIL 164
12.3.1.3 OTHERS 164
12.3.2 PHARMACEUTICAL, BY ASHWAGANDHA PRODUCT TYPE 164
12.3.2.1 ASHWAGANDHA ROOT PRODUCT 165
12.3.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 165
12.3.2.3 ASHWAGANDHA LEAF PRODUCTS 165
12.3.3 FOOD & BEVERAGES 165
12.3.3.1 BEVERAGES 166
12.3.3.1.1 JUICES 166
12.3.3.1.2 FORTIFIED BEVERAGES 166
12.3.3.1.3 FUNCTIONAL BEVERAGES 167
12.3.3.1.4 FLAVORED MILK 167
12.3.3.1.5 MILK SHAKES 167
12.3.3.1.6 SMOOTHIES 167
12.3.3.1.7 PROCESSED MILK 167
12.3.3.1.8 OTHERS 167
12.3.3.2 PROCESSED FOOD 167
12.3.3.2.1 SAUCES, DRESSINGS AND CONDIMENTS 168
12.3.3.2.2 CANNED FRUITS & VEGETABLES 168
12.3.3.2.3 SOUPS 168
12.3.3.2.4 JAMS, PRESERVES & MARMALADES 168
12.3.3.2.5 READY MEALS 168
12.3.3.2.6 FRUIT & VEGETABLE PUREE 168
12.3.3.2.7 PICKLES 169
12.3.3.2.8 OTHERS 169
12.3.3.3 BAKERY 169
12.3.3.3.1 BREAD & ROLLS 169
12.3.3.3.2 BISCUIT 169
12.3.3.3.3 COOKIES & CRACKERS 170
12.3.3.3.4 CAKES, PASTRIES & TRUFFLE 170
12.3.3.3.5 TART & PIES 170
12.3.3.3.6 BROWNIES 170
12.3.3.3.7 OTHERS 170
12.3.3.4 FUNCTIONAL FOOD 170
12.3.3.5 DAIRY PRODUCTS 170
12.3.3.5.1 ICE CREAM 171
12.3.3.5.2 YOGURT 171
12.3.3.5.2.1 FROZEN 171
12.3.3.5.2.2 FRESH 171
12.3.3.5.3 CHEESE 171
12.3.3.5.4 OTHERS 171
12.3.3.6 BREAKFAST CEREALS 171
12.3.3.7 OTHERS 171
12.3.4 FOOD & BEVERAGES, BY ASHWAGANDHA TYPE 171
12.3.4.1 KSM-66 172
12.3.4.2 SENSORIL 172
12.3.4.3 OTHERS 172
12.3.5 FOOD & BEVERAGES, BY ASHWAGANDHA PRODUCT TYPE 172
12.3.5.1 ASHWAGANDHA ROOT PRODUCT 172
12.3.5.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 173
12.3.5.3 ASHWAGANDHA LEAF PRODUCTS 173
12.4 SPORTS NUTRITION 173
12.4.1 SPORTS NUTRITION, BY TYPE 173
12.4.1.1 PROTEIN POWDERS 173
12.4.1.2 SPORT DRINKS 174
12.4.1.3 SPORTS DRINK MIXES 174
12.4.1.4 OTHERS 174
12.4.2 SPORTS NUTRITION, BY ASHWAGANDHA TYPE 174
12.4.2.1 KSM-66 174
12.4.2.2 SENSORIL 174
12.4.2.3 OTHERS 174
12.4.3 SPORTS NUTRITION, BY ASHWAGANDHA PRODUCT TYPE 174
12.4.3.1 ASHWAGANDHA ROOT PRODUCT 175
12.4.3.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 175
12.4.3.3 ASHWAGANDHA LEAF PRODUCTS 175
12.5 OTHERS 175
12.5.1 OTHERS, BY ASHWAGANDHA TYPE 176
12.5.1.1 KSM-66 176
12.5.1.2 SENSORIL 176
12.5.1.3 OTHERS 176
12.5.2 OTHERS, BY ASHWAGANDHA PRODUCT TYPE 176
12.5.2.1 ASHWAGANDHA ROOT PRODUCT 176
12.5.2.2 ASHWAGANDHA LEAF AND ROOT MIX PRODUCT 177
12.5.2.3 ASHWAGANDHA LEAF PRODUCTS 177
13 EUROPE ASHWAGANDHA MARKET, BY REGION 178
13.1 EUROPE 179
13.1.1 GERMANY 194
13.1.2 U.K. 204
13.1.3 FRANCE 214
13.1.4 SPAIN 224
13.1.5 BELGIUM 234
13.1.6 RUSSIA 244
13.1.7 NETHERLANDS 254
13.1.8 ITALY 264
13.1.9 TURKEY 274
13.1.10 SWITZERLAND 284
13.1.11 SWEDEN 294
13.1.12 DENMARK 304
13.1.13 NORWAY 314
13.1.14 FINLAND 324
13.1.15 REST OF EUROPE 334
14 EUROPE ASHWAGANDHA MARKET: COMPANY LANDSCAPE 335
14.1 COMPANY SHARE ANALYSIS: EUROPE 335
15 SWOT ANALYSIS 336
16 COMPANY PROFILINGS 337
16.1 KSM66 ASHWAGANDHA (IXOREAL BIOMED) 337
16.1.1 COMPANY SNAPSHOT 337
16.1.2 COMPANY SHARE ANALYSIS 337
16.1.3 PRODUCT PORTFOLIO 338
16.1.4 RECENT DEVELOPMENT 338
16.2 SAMI-SABINSA GROUP 339
16.2.1 COMPANY SANPSHOT 339
16.2.2 COMPANY SHARE ANALYSIS 339
16.2.3 PRODUCT PORTFOLIO 340
16.2.4 RECENT DEVELOPMENTS 340
16.3 DABUR INDIA LIMITED 342
16.3.1 COMPANY SNAPSHOT 342
16.3.2 REVENUE ANALYSIS 342
16.3.3 COMPANY SHARE ANALYSIS 343
16.3.4 BRAND PORTFOLIO 343
16.3.5 RECENT DEVELOPMENT 34
16.4 HIMALAYA WELLNESS COMPANY 346
16.4.1 COMPANY SNAPSHOT 346
16.4.2 COMPANY SHARE ANALYSIS 346
16.4.3 PRODUCT PORTFOLIO 347
16.4.4 RECENT DEVELOPMENT 347
16.5 SWANSON 348
16.5.1 COMPANY SNAPSHOT 348
16.5.2 COMPANY SHARE ANALYSIS 348
16.5.3 PRODUCT PORTFOLIO 349
16.5.4 RECENT DEVELOPMENT 349
16.6 APEX INTERNATIONAL 350
16.6.1 COMPANY SNAPSHOT 350
16.6.2 PRODUCT PORTFOLIO 350
16.6.3 RECENT DEVELOPMENT 351

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