Report Overview

The EU Nutrition & Supplements market was valued at USD $XX million in 2019 and is projected to reach USD $XX million by 2028; it is expected to grow at a CAGR of 6.1% during 20192028

A nutritional supplement is defined as a product that is intended to be used as an adjunct to a diet, contains one or more dietary ingredients such as vitamins, minerals, and trace elements, and is available in an assortment of forms including tablets, capsules, drinks, powders, and energy bars. Self-medication for the treatment of minor health issues is one of the key trends in the EU Nutrition & Supplements market, while the convenience of direct purchase and cost-effectiveness continue to augur well with the expansion of the market. Availability of a large number of commercialized products coupled with the presence of a wide base of target consumers is one of the key trends in escalating market growth. The market in the EU is estimated to witness changing dynamics as it moves toward consolidation, which is poised to result in several mergers and acquisitions



Market Growth Drivers

Growing health consciousness among consumers and increasing willingness to spend on nutrition and dietary supplements are also boosting the growth of the market. In addition, the expansion of distribution channels for nutraceuticals is leading to increased accessibility, which is also likely to augment the market. Moreover, the rising geriatric population and soaring healthcare costs throughout the EU are expected to help the market gain significant momentum during the forecast period. Rising awareness about the advantages of adopting a healthy lifestyle is supporting the dominance of the segment