Electric rice cooker has been majorly used by the consumers who have rice as a part of their staple food. It significantly reduces the cooking time and requires fewer manual interventions compared to conventional gas based rice cookers. The global electric rice cooker market was valued at $3.2billion in 2018 and is anticipated to reach $5.5billion by 2026, with a CAGR of 6.8% during the forecast period. Automatic electric rice cookerare preferred over non-automatic electric rice cooker as they have programming which enables cooker to cook the rice or rice products with the least manual interventions. Consumers have been using the electric rice cooker for preparing various rice specialties along with other food products such as grains and lentils.
Consumer inclination toward buying the appliances or products that are comforting and fit for fast-paced life is a major trend in the developing economies. Moreover, rise in disposable incomes in emerging economies such as China, Brazil, and India,has led to increased spending on time-saving and effort-saving electric rice cooker products. Consumers are not willing to spend much time on preparation of food; hence, they opt for convenience over price. Due to ongoing redefinition of gender roles in developing economies, rise in number of working women in the industry, further supplements the demand for electric rice cooker.Furthermore, rising prices of cooking gas in the past have led consumers to focus on the electrical kitchen appliances than gas-based kitchen appliances.
Electric rice cooker has multiple advantages over gas-based rice cooker in terms of uniformity of cooking, efficiency, and convenience, which has been driving the market in the past. With advancement of the technologies, the manufacturers areprojected to come up with smart electric rice cookers to have an edge over the competition owing to the growing demand for smart appliances in the market. This also offers opportunities for manufacturers to offer innovative products to gain higher market share in the future.
The electric rice cooker market is segmented on the basis of end user, distribution channel, and region. By end user, it is categorized into household and commercial. By distribution channel, it is divided into supermarket/hypermarket, specialty stores, e commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players profiled in this report include AB Electrolux, Panasonic Corporation, Groupe SEB, Breville Group, TTK Prestige Ltd, Bajaj Electricals Limited, Koninklijke Philips N.V., Ali Group Srl, Wonderchef Home Appliances Pvt. Ltd., and Newell Brands (Oster).
KEY BENEFITS FOR STAKEHOLDERS
The study provides an in-depth analysis of the global electric rice cooker market, with current and future trends to elucidate the imminent investment pockets in the market.
Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
The report provides information regarding drivers, restraints, and opportunities with impact analysis.
A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
Porters five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as, threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
Competitive landscape highlights the business practices followed by the leading market players across various regions.
KEY MARKET SEGMENTATION
By End User
o Household
o Commercial
By Distribution channel
o Supermarket/Hypermarket
o Specialty stores
o E commerce
o Others
By Region
o North America
U.S.
Canada
Mexico
o Europe
Germany
France
UK
Spain
Italy
Rest of Europe
o Asia-Pacific
China
Japan
Australia
South Korea
Rest of Asia-Pacific
o LAMEA
Latin America
Middle East
Africa
CHAPTER 1: INTRODUCTION
1.1. Key benefits for stakeholders
1.2. Key market segments
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Parent Market Overview: Kitchen Appliances Market (2018)
3.3. Key findings
3.3.1. Top investment pockets
3.4. Value chain analysis
3.5. Porters five forces analysis
3.5.1. Low Bargaining Power of Suppliers
3.5.2. High Bargaining Power of Buyers
3.5.3. High Threat of Substitution
3.5.4. High Threat of New Entrants
3.5.5. Moderate Intensity of Competitive Rivalry
3.6. Market dynamics
3.6.1. Drivers
3.6.1.1. Participation of females in paid work force
3.6.1.2. Upsurge in affordability of household appliances
3.6.1.3. Decreased time for household activity
3.6.2. Restraint
3.6.2.1. Availability of counterfeit products
3.6.3. Opportunities
3.6.3.1. Technological advancements
3.6.3.2. Growth in e-commerce sales
CHAPTER 4: ELECTRIC RICE COOKER MARKET, BY END USER
4.1. Overview
4.1.1. Market size and forecast
4.2. Household
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.3. Commercial
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast
CHAPTER 5: ELECTRIC RICE COOKER MARKET, BY DISTRIBUTION CHANNEL
5.1. Overview
5.1.1. Market size and forecast
5.2. Supermarket/Hypermarket
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast
5.3. Specialty Store
5.3.1. Key market trends, growth factors and opportunities
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast
5.4. E-Commerce
5.4.1. Key market trends, growth factors and opportunities
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast
CHAPTER 6: ELECTRIC RICE COOKER MARKET BY REGION
6.1. Overview
6.1.1. Market size and forecast, by region
6.2. North America
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by End User
6.2.3. Market size and forecast, by distribution channel
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast by End User
6.2.4.1.2. Market size and forecast by Distribution channel
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast by End User
6.2.4.2.2. Market size and forecast by Distribution channel
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast by End User
6.2.4.3.2. Market size and forecast by Distribution channel
6.3. Europe
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by End User
6.3.3. Market size and forecast, by distribution channel
6.3.4. Market size and forecast, by country
6.3.4.1. Germany
6.3.4.1.1. Market size and forecast by End User
6.3.4.1.2. Market size and forecast by Distribution channel
6.3.4.2. France
6.3.4.2.1. Market size and forecast by End User
6.3.4.2.2. Market size and forecast by Distribution channel
6.3.4.3. UK
6.3.4.3.1. Market size and forecast by End User
6.3.4.3.2. Market size and forecast by Distribution channel
6.3.4.4. Spain
6.3.4.4.1. Market size and forecast by End User
6.3.4.4.2. Market size and forecast by Distribution channel
6.3.4.5. Italy
6.3.4.5.1. Market size and forecast by End User
6.3.4.5.2. Market size and forecast by Distribution channel
6.3.4.6. Rest of Europe
6.3.4.6.1. Market size and forecast by End User
6.3.4.6.2. Market size and forecast by Distribution channel
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by End User
6.4.3. Market size and forecast, by distribution channel
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast by End User
6.4.4.1.2. Market size and forecast by Distribution channel
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast by End User
6.4.4.2.2. Market size and forecast by Distribution channel
6.4.4.3. Australia
6.4.4.3.1. Market size and forecast by End User
6.4.4.3.2. Market size and forecast by Distribution channel
6.4.4.4. South Korea
6.4.4.4.1. Market size and forecast by End User
6.4.4.4.2. Market size and forecast by Distribution channel
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast by End User
6.4.4.5.2. Market size and forecast by Distribution channel
6.5. LAMEA
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by End User
6.5.3. Market size and forecast, by distribution channel
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast by End User
6.5.4.1.2. Market size and forecast by Distribution channel
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast by End User
6.5.4.2.2. Market size and forecast by Distribution channel
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast by End User
6.5.4.3.2. Market size and forecast by Distribution Channel
CHAPTER 7: COMPETITION LANDSCAPE
7.1. Top winning strategies
7.2. Top Player Positioning
7.3. Competitive heatmap
7.4. Competitive dashboard
CHAPTER 8: COMPANY PROFILES
8.1. AB Electrolux
8.1.1. Company overview
8.1.2. Key Executive
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. R&D Expenditure
8.1.7. Business performance
8.1.8. Key strategic moves and developments
8.2. Ali Group Srl
8.2.1. Company overview
8.2.2. Key Executive
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.3. Bajaj Electricals Limited
8.3.1. Company overview
8.3.2. Key Executive
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.4. Breville Group
8.4.1. Company overview
8.4.2. Key Executive
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. R&D Expenditure
8.4.7. Business performance
8.5. Groupe SEB
8.5.1. Company overview
8.5.2. Key Executive
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. R&D Expenditure
8.5.7. Business performance
8.5.8. Key strategic moves and developments
8.6. Koninklijke Philips N.V.
8.6.1. Company overview
8.6.2. Key Executive
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. R&D Expenditure
8.6.7. Business performance
8.6.8. Key strategic moves and developments
8.7. Newell Brands (Oster)
8.7.1. Company overview
8.7.2. Key Executive
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. R&D Expenditure
8.7.7. Business performance
8.8. Panasonic Corporation
8.8.1. Company overview
8.8.2. Key Executive
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. R&D Expenditure
8.8.7. Business performance
8.8.8. Key strategic moves and developments
8.9. TTK Prestige Ltd
8.9.1. Company overview
8.9.2. Key Executive
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.10. Wonderchef Home Appliances Pvt. Ltd
8.10.1. Company overview
8.10.2. Key Executive
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio