TABLE OF CONTENTS
1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW 11
1.4 LIMITATIONS 13
1.5 MARKETS COVERED 13
2 MARKET SEGMENTATION 17
2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 TECHNOLOGY LIFELINE CURVE 23
2.7 MULTIVARIATE MODELING 24
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 25
2.9 DBMR MARKET POSITION GRID 27
2.10 MARKET END COVERAGE GRID 28
2.11 DBMR MARKET CHALLENGE MATRIX 29
2.12 DBMR VENDOR SHARE ANALYSIS 30
2.13 SECONDARY SOURCES 31
2.14 ASSUMPTIONS 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 35
4.1 PORTERS FIVE FORCES 37
4.1.1 THREAT OF NEW ENTRANTS 37
4.1.2 THREAT OF SUBSTITUTE PRODUCTS 38
4.1.3 BARGAINING POWER OF BUYERS/CONSUMERS 38
4.1.4 BARGAINING POWER OF SUPPLIERS 38
4.1.5 INTENSITY OF COMPETITIVE RIVALRY 38
4.2 BRAND SHARE ANALYSIS 39
4.3 CONSUMER BUYING BEHAVIOUR 40
4.3.1 TASTE AND FLAVOR 40
4.3.2 NUTRITIONAL BENEFITS 40
4.3.3 CONVENIENCE 40
4.3.4 HEALTH AWARENESS 40
4.3.5 VERSATILITY 40
4.3.6 MARKETING AND PACKAGING 41
4.4 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 42
4.5 IMPACT OF ECONOMIC SLOWDOWN 43
4.5.1 IMPACT ON PRICE 43
4.5.2 IMPACT ON SUPPLY CHAIN 43
4.5.3 IMPACT ON SHIPMENT 43
4.5.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 43
4.6 IMPORT EXPORT SCENARIO 44
4.7 OVERVIEW OF TECHNOLOGICAL ADVANCEMENTS 45
4.7.1 ADVANCED DRYING TECHNIQUES 45
4.7.2 SORTING AND GRADING SYSTEMS 45
4.7.3 PACKAGING INNOVATIONS 45
4.7.4 QUALITY CONTROL AND TRACEABILITY 45
4.7.5 SUSTAINABLE PROCESSING 45
4.7.6 NUTRITIONAL ANALYSIS 45
4.7.7 PRODUCT DIVERSIFICATION 46
4.8 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 47
4.8.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES IN DRIED CRANBERRY INDUSTRY 47
4.8.2 CERTIFICATIONS AND LABELING CLAIMS AMONG MANUFACTURERS 47
4.8.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 48
4.8.4 FUTURE PERSPECTIVE 48
4.9 PRICE INDEX 49
4.10 RAW MATERIAL SOURCING ANALYSIS 50
4.10.1 CRANBERRY-PRODUCING REGIONS 50
4.10.2 SEASONALITY AND HARVESTING 50
4.10.3 QUALITY PARAMETERS AND GRADING 50
4.10.4 TRANSPORT AND LOGISTICS 50
4.10.5 TRACEABILITY AND COMPLIANCE 50
4.10.6 DIVERSIFICATION OF SOURCING 50
4.10.7 ENVIRONMENTAL CONSIDERATIONS 51
4.11 SUPPLY CHAIN ANALYSIS 52
4.11.1 OVERVIEW 52
4.11.2 LOGISTIC COST SCENARIO 52
4.11.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 53
4.12 VALUE CHAIN ANALYSIS 54
4.13 PRODUCTION CONSUMPTION ANALYSIS 56
5 REGULATORY FRAMEWORK AND GUIDELINES 57
6 MARKET OVERVIEW 58
6.1 DRIVERS 60
6.1.1 INCREASING PREFERENCE FOR ON-THE-GO DIETS 60
6.1.2 RISING PLANT-BASED AND VEGAN FOOD TRENDS 61
6.1.3 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF DRIED CRANBERRIES 61
6.2 RESTRAINT 62
6.2.1 EXCESSIVE USAGE OF FERTILIZERS 62
6.3 OPPORTUNITIES 63
6.3.1 DEVELOPMENT OF CUTTING-EDGE AND EFFICIENT DRYING PROCESS TECHNOLOGIES 63
6.3.2 INCREASED USE OF DRIED CRANBERRIES IN A VARIETY OF FOOD PRODUCTS 64
6.4 CHALLENGES 65
6.4.1 LACK OF STANDARDIZED SUPPLY CHAIN 65
6.4.2 UNCERTAIN PRODUCTION OWING TO ABIOTIC AND BIOTIC STRESS 66
7 GLOBAL DRIED CRANBERRY MARKET : BY REGION 67
7.1 OVERVIEW 67
7.2 NORTH AMERICA 70
7.3 ASIA PACIFIC 73
7.4 EUROPE 76
7.5 MIDDLE EAST AND AFRICA 79
7.6 SOUTH AMERICA 82
8 GLOBAL DRIED CRANBERRY MARKET: COMPANY LANDSCAPE 85
8.1 COMPANY SHARE ANALYSIS: GLOBAL 85
8.2 COMPANY SHARE ANALYSIS: EUROPE 86
8.3 COMPANY SHARE ANALYSIS: NORTH AMERICA 87
8.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC 88
9 SWOT ANALYSIS 89
10 COMPANY PROFILES 90
10.1 DECAS CRANBERRY PRODUCTS, INC. 90
10.1.1 COMPANY SNAPSHOT 90
10.1.2 COMPANY SHARE ANALYSIS 90
10.1.3 PRODUCT PORTFOLIO 91
10.1.4 RECENT UPDATES 91
10.2 OCEAN SPRAY 92
10.2.1 COMPANY SNAPSHOT 92
10.2.2 COMPANY SHARE ANALYSIS 92
10.2.3 PRODUCT PORTFOLIO 93
10.2.4 RECENT DEVELOPMENTS 93
10.3 CITADELLE 94
10.3.1 COMPANY SNAPSHOT 94
10.3.2 COMPANY SHARE ANALYSIS 94
10.3.3 PRODUCT PORTFOLIO 95
10.3.4 RECENT DEVELOPMENT 95
10.4 WETHERBY CRANBERRY COMPANY 96
10.4.1 COMPANY SNAPSHOT 96
10.4.2 COMPANY SHARE ANALYSIS 96
10.4.3 PRODUCT PORTFOLIO 97
10.4.4 RECENT DEVELOPMENT 97
10.5 GRACELAND FRUIT, INC. 98
10.5.1 COMPANY SNAPSHOT 98
10.5.2 COMPANY SHARE ANALYSIS 98
10.5.3 PRODUCT PORTFOLIO 99
10.5.4 RECENT DEVELOPMENT 99
10.6 BADGER STATE FRUIT PROCESSING, INC. 100
10.6.1 COMPANY SNAPSHOT 100
10.6.2 PRODUCT PORTFOLIO 100
10.6.3 RECENT DEVELOPMENT 100
10.7 DEL MONTE FOODS, INC. 101
10.7.1 COMPANY SNAPSHOT 101
10.7.2 REVENUE ANALYSIS 101
10.7.3 PRODUCT PORTFOLIO 102
10.7.4 RECENT DEVELOPMENT 102
10.8 EDEN FOODS 103
10.8.1 COMPANY SNAPSHOT 103
10.8.2 PRODUCT PORTFOLIO 103
10.8.3 RECENT DEVELOPMENT 103
10.9 FRUIT DOR 104
10.9.1 COMPANY SNAPSHOT 104
10.9.2 PRODUCT PORTFOLIO 104
10.9.3 RECENT DEVELOPMENT 106
10.10 HAPPILO INTERNATIONAL PRIVATE LIMITED 107
10.10.1 COMPANY SNAPSHOT 107
10.10.2 PRODUCT PORTFOLIO 107
10.10.3 RECENT DEVELOPMENT 107
10.11 HONESTLY CRANBERRY 108
10.11.1 COMPANY SNAPSHOT 108
10.11.2 PRODUCT PORTFOLIO 108
10.11.3 RECENT DEVELOPMENT 108
10.12 KAREN'S NATURALS 109
10.12.1 COMPANY SNAPSHOT 109
10.12.2 PRODUCT PORTFOLIO 109
10.12.3 RECENT DEVELOPMENT 109
10.13 MEDURI FARMS 110
10.13.1 COMPANY SNAPSHOT 110
10.13.2 PRODUCT PORTFOLIO 110
10.13.3 RECENT DEVELOPMENT 110
10.14 ROSTAA SUPEROODS 111
10.14.1 COMPANY SNAPSHOT 111
10.14.2 PRODUCT PORTFOLIO 111
10.14.3 RECENT DEVELOPMENT 111
10.15 ROYAL NUT COMPANY 112
10.15.1 COMPANY SNAPSHOT 112
10.15.2 PRODUCT PORTFOLIO 112
10.15.3 RECENT DEVELOPMENT 112
10.16 ROYAL RIDGE FRUITS 113
10.16.1 COMPANY SNAPSHOT 113
10.16.2 PRODUCT PORTFOLIO 113
10.16.3 RECENT DEVELOPMENTS 113
10.17 SISTERS FRUIT COMPANY 114
10.17.1 COMPANY SNAPSHOT 114
10.17.2 PRODUCT PORTFOLIO 114
10.17.3 RECENT DEVELOPMENT 114
10.18 SUN-MAID GROWERS OF CALIFORNIA 115
10.18.1 COMPANY SNAPSHOT 115
10.18.2 PRODUCT PORTFOLIO 115
10.18.3 RECENT DEVELOPMENT 115
10.19 TRAINA HOME GROWN 116
10.19.1 COMPANY SNAPSHOT 116
10.19.2 PRODUCT PORTFOLIO 116
10.19.3 RECENT DEVELOPMENT 116
10.20 WONDERLAND FOODS 117
10.20.1 COMPANY SNAPSHOT 117
10.20.2 PRODUCT PORTFOLIO 117
10.20.3 RECENT DEVELOPMENT 117
11 QUESTIONNAIRE 118
12 RELATED REPORTS 122

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