TABLE OF CONTENTS
1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 OVERVIEW OF GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET 20
1.4 CURRENCY AND PRICING 22
1.5 LIMITATIONS 22
1.6 MARKETS COVERED 23
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHICAL SCOPE 27
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 DBMR TRIPOD DATA VALIDATION MODEL 29
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 32
2.6 DBMR MARKET POSITION GRID 33
2.7 VENDOR SHARE ANALYSIS 34
2.8 MULTIVARIATE MODELING 35
2.9 COMPONENT TIMELINE CURVE 35
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 SECONDARY SOURCES 37
2.12 ASSUMPTIONS 37
3 EXECUTIVE SUMMARY 38
4 PREMIUM INSIGHTS 41
4.1 REGULATIONS 44
4.1.1 IEEE STANDARDS 44
4.2 POST COVID 46
4.3 MARKETING 47
4.4 PRICING ANALYSIS/PRICE SENSITIVITY 48
4.5 KOREAN CONTENT'S POPULARITY 49
5 MARKET OVERVIEW 50
5.1 DRIVERS 52
5.1.1 INCREASING PENETRATION OF SMART DEVICES AND INTERNET SERVICES 52
5.1.2 RISE IN ADOPTION OF AUGMENTED REALITY BY EDUCATIONAL INSTITUTES 52
5.1.3 INCREASING FOCUS ON CYBER-PHYSICAL SYSTEMS 53
5.1.4 MORE OF TECHNOLOGICAL ADVANCEMENT AND DIGITIZATION 54

5.2 RESTRAINTS 54
5.2.1 STRINGENT REGULATIONS OF GOVERNMENT FOR VARIED ORGANIZATIONS 54
5.2.2 LOSS OF DATA AND PRIVACY 54
5.3 OPPORTUNITIES 55
5.3.1 INCREASED DEPLOYMENT OF AR AND MR TECHNOLOGY IN NUMEROUS INDUSTRIES 55
5.3.2 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS PARTNERSHIP AND ACQUISITION 56
5.3.3 DEVELOPMENT OF HARDWARE WITH FASTER PROCESSING SPEEDS 57
5.3.4 RISE IN INVESTMENT AND FUNDING BY DEVELOPED COUNTRIES 58
5.4 CHALLENGES 59
5.4.1 GLOBAL ECONOMIC SLOWDOWN LIMITS THE MARKET DEVELOPMENT 59
5.4.2 COMPLICATIONS WHILE OPERATING AUGMENTED REALITY (AR) & MIXED REALITY (MR) BASED PRODUCT 59
6 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT 61
6.1 OVERVIEW 62
6.2 HARDWARE 63
6.2.1 DISPLAYS AND PROJECTORS 64
6.2.2 CAMERAS 64
6.2.3 CONTROLLER AND PROCESSOR 64
6.2.4 SENSORS 64
6.2.4.1 ACCELEROMETERS 65
6.2.4.2 GYROSCOPES 65
6.2.5 PROXIMITY SENSORS 65
6.2.6 MAGNETOMETERS 65
6.2.7 OTHERS 65
6.2.8 POSITION TRACKERS 65
6.2.9 OTHERS 65
6.3 SOFTWARE 66
6.4 SERVICES 66
6.4.1 IMPLEMENTATION 67
6.4.2 SUPPORT AND MAINTENANCE 67
6.4.3 TRAINING 67
7 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL 68
7.1 OVERVIEW 69
7.2 CLOUD 70
7.3 ON-PREMISE 70
8 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE 72
8.1 OVERVIEW 73
8.2 HEAD MOUNTED DISPLAY 74
8.2.1 SMART GLASSES 75
8.2.2 SMART HELMET 75
8.3 HEAD UP DISPLAY 75
8.4 PROJECTOR & DISPLAY WALLS 76
8.5 GESTURE-TRACKING DEVICES 76
9 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY 78
9.1 OVERVIEW 79
9.2 MOBILE AUGMENTED REALITY 80
9.3 MONITOR-BASED TECHNOLOGY 80
9.4 NEAR EYE BASED TECHNOLOGY 81
10 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL 82
10.1 OVERVIEW 83
10.2 OFFLINE 84
10.3 ONLINE 84
11 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION 86
11.1 OVERVIEW 87
11.2 WORKFLOW OPTIMIZATION 88
11.3 ENHANCED 2-D AND 3-D 89
11.4 VISUALIZATIONS 89
11.5 MARKETING COLLABORATION 90
11.6 3D MODELING 91
11.7 DOCUMENTATION 91
11.8 NAVIGATION 92

12 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER 93
12.1 OVERVIEW 94
12.2 MEDIA AND ENTERTAINMENT 96
12.2.1 BROADCAST 97
12.2.2 MUSIC 97
12.2.3 ART GALLERIES AND EXHIBITIONS 97
12.2.4 MUSEUMS 97
12.2.5 THEME PARKS 98
12.3 GAMES AND SPORTS 98
12.4 RETAIL AND E-COMMERCE 98
12.4.1 JEWELLERY 99
12.4.2 BEAUTY AND COSMETICS 99
12.4.3 APPAREL FITTING 99
12.4.4 GROCERY SHOPPING 100
12.4.5 FOOTWEAR 100
12.4.6 FURNITURE AND LIGHTING DESIGN 100
12.5 TRAVEL AND TOURISM 100
12.6 HEALTHCARE 101
12.6.1 SURGERY 102
12.6.2 FITNESS MANAGEMENT 102
12.6.3 PATIENT CARE MANAGEMENT 102
12.6.4 PHARMACY MANAGEMENT 102
12.6.5 OTHERS 102
12.7 ANIMATION 102
12.7.1 CHARACTER 103
12.7.2 CARTOON 103
12.8 AEROSPACE AND DEFENSE 104
12.9 AUTOMOTIVE 104
12.10 CONSTRUCTION 105
12.11 EDUCATION 105
12.12 BANKING 106
12.13 ENERGY 107
12.14 IT AND TELECOMMUNICATION 107
12.15 OTHERS 108

13 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION 109
13.1 OVERVIEW 110
13.2 NORTH AMERICA 116
13.3 ASIA-PACIFIC 124
13.4 EUROPE 130
13.5 MIDDLE EAST & AFRICA 137
13.6 SOUTH AMERICA 144
14 GLOBAL AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, COMPANY LANDSCAPE 151
14.1 COMPANY SHARE ANALYSIS: GLOBAL 151
14.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 152
14.3 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 153
14.4 COMPANY SHARE ANALYSIS: EUROPE 154
15 SWOT ANALYSIS 155
16 COMPANY PROFILE 156
16.1 MICROSOFT 156
16.1.1 COMPANY SNAPSHOT 156
16.1.2 REVENUE ANALYSIS 156
16.1.3 COMPANY SHARE ANALYSIS 157
16.1.4 PRODUCTS PORTFOLIO 157
16.1.5 RECENT DEVELOPMENTS 158
16.2 GOOGLE (A SUBSIDIARY OF ALPHABET INC.) 159
16.2.1 COMPANY SNAPSHOT 159
16.2.2 REVENUE ANALYSIS 159
16.2.3 COMPANY SHARE ANALYSIS 160
16.2.4 PRODUCTS PORTFOLIO 160
16.2.5 RECENT DEVELOPMENTS 160
16.3 SAMSUNG ELECTRONICS CO., LTD. 161
16.3.1 COMPANY SNAPSHOT 161
16.3.2 REVENUE ANALYSIS 161
16.3.3 COMPANY SHARE ANALYSIS 162
16.3.4 PRODUCT PORTFOLIO 162
16.3.5 RECENT DEVELOPMENTS 162

16.4 PANASONIC CORPORATION 163
16.4.1 COMPANY SNAPSHOT 163
16.4.2 REVENUE ANALYSIS 163
16.4.3 COMPANY SHARE ANALYSIS 164
16.4.4 PRODUCTS PORTFOLIO 164
16.4.5 RECENT DEVELOPMENTS 165
16.5 DELL 166
16.5.1 COMPANY SNAPSHOT 166
16.5.2 REVENUE ANALYSIS 166
16.5.3 PRODUCTS PORTFOLIO 167
16.5.4 RECENT DEVELOPMENTS 167
16.6 LENOVO 168
16.6.1 COMPANY SNAPSHOT 168
16.6.2 REVENUE ANALYSIS 168
16.6.3 PRODUCTS PORTFOLIO 169
16.6.4 RECENT DEVELOPMENT 169
16.7 AUTODESK INC. 170
16.7.1 COMPANY SNAPSHOT 170
16.7.2 REVENUE ANALYSIS 170
16.7.3 PRODUCTS PORTFOLIO 170
16.7.4 RECENT DEVELOPMENTS 171
16.8 ASUSTEK COMPUTER INC. 172
16.8.1 COMPANY SNAPSHOT 172
16.8.2 REVENUE ANALYSIS 172
16.8.3 PRODUCT PORTFOLIO 173
16.8.4 RECENT DEVELOPMENT 173
16.9 BARCO 174
16.9.1 COMPANY SNAPSHOT 174
16.9.2 REVENUE ANALYSIS 174
16.9.3 PRODUCT PORTFOLIO 175
16.9.4 RECENT DEVELOPMENTS 175
16.10 EON REALITY 177
16.10.1 COMPANY SNAPSHOT 177
16.10.2 PRODUCT PORTFOLIO 177
16.10.3 RECENT DEVELOPMENTS 177
16.11 HP DEVELOPMENT COMPANY, L.P. 178
16.11.1 COMPANY SNAPSHOT 178
16.11.2 REVENUE ANALYSIS 178
16.11.3 PRODUCTS PORTFOLIO 179
16.11.4 RECENT DEVELOPMENTS 179
16.12 HTC CORPORATION 180
16.12.1 COMPANY SNAPSHOT 180
16.12.2 REVENUE ANALYSIS 180
16.12.3 PRODUCT PORTFOLIO 181
16.12.4 RECENT DEVELOPMENTS 181
16.13 INTEL CORPORATION 183
16.13.1 COMPANY SNAPSHOT 183
16.13.2 REVENUE ANALYSIS 183
16.13.3 PRODUCT PORTFOLIO 184
16.13.4 RECENT DEVELOPMENTS 184
16.14 MAGIC LEAP, INC. 185
16.14.1 COMPANY SNAPSHOT 185
16.14.2 PRODUCT PORTFOLIO 185
16.14.3 RECENT DEVELOPMENTS 185
16.15 PTC 186
16.15.1 COMPANY SNAPSHOT 186
16.15.2 REVENUE ANALYSIS 186
16.15.3 PRODUCTS PORTFOLIO 187
16.15.4 RECENT DEVELOPMENT 187
16.16 REALWEAR, INC. 188
16.16.1 COMPANY SNAPSHOT 188
16.16.2 PRODUCT PORTFOLIO 188
16.16.3 RECENT DEVELOPMENTS 188
16.17 SEIKO EPSON CORPORATION 190
16.17.1 COMPANY SNAPSHOT 190
16.17.2 REVENUE ANALYSIS 190
16.17.3 PRODUCT PORTFOLIO 191
16.17.4 RECENT DEVELOPMENTS 191
16.18 SONY CORPORATION 192
16.18.1 COMPANY SNAPSHOT 192
16.18.2 REVENUE ANALYSIS 192
16.18.3 PRODUCTS PORTFOLIO 193
16.18.4 RECENT DEVELOPMENT 193
16.19 TEAMVIEWER 194
16.19.1 COMPANY SNAPSHOT 194
16.19.2 REVENUE ANALYSIS 194
16.19.3 PRODUCT PORTFOLIO 195
16.19.4 RECENT DEVELOPMENTS 195

16.20 ULTRALEAP LIMITED 196
16.20.1 COMPANY SNAPSHOT 196
16.20.2 PRODUCT PORTFOLIO 196
16.20.3 RECENT DEVELOPMENT 196
17 QUESTIONNAIRE 197
18 RELATED REPORTS 202

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