APAC Mezcal Market - Industry Trends and Forecast to 2029
- Published Date: 2022-12-22
- Report ID: 143010
- Pages: 225
-
Format:
Short Description
Asia-Pacific Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueo, Mezcal Ensamble and Others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above, and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years and 65+ Years), Packaging Type (Bottle, Cans and Others), Size (251-500 ml, 501-750 ml, 751-1000 ml and more than 100 ml), Flavour Type (Plain/Original and Flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery and Others), Product Category (Distillers Mezcal and Handcrafted Mezcal/Artisanal Mezcal), End User (Restaurants, Hotels and Bars, Caf, Catering, Airlines, Household and Others), Distribution Channel (Offline Trade and Online Trade), Country (Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines and Rest of Asia-Pacific) Industry Trends and Forecast to 2029
Market Definition:
Mezcal is the name given to traditional distilled alcoholic beverages made in various rural areas of Mexico, from certain northern states up to south states. These alcoholic beverages are made from the cooked stems of species of the genus agave, also known as "maguey," which are fermented sugars. It is a traditional Mexican distilled beverage produced from the fermented juices of the cooked agave plant core. It is a type of distilled alcoholic beverage made from the cooked and fermented hearts, or pias, of agave plants. Beverage stabilizers are added to help maintain the consistency of a solution or mixture.
The different agave species used, which have a wide variety of terpene compounds, the ability to use agave leaves in mezcal fermentation, variations in the ripening stage of agave, cooking of agave that can be done in ground holes with burning wood and heated stones that produce furans and smoky volatiles and are retained in the agave, and some herbs or other natural materials (such as worms) can all contribute to the flavor differences between mezcal.
Market Segmentation:
Asia-Pacific mezcal market is categorized into twelve notable segments based on product type, concentrate, price category, abv content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel. In 2022, the product type segment is expected to dominate the market growth due to increasing demand for luxurious beverages. The Mezcal espadin segment is expected to dominate the market due to the increasing varieties of flavors of mezcal in the market.
On the basis of product type, the Asia-Pacific mezcal market is further segmented into mezcal joven, mezcal reposado, mezcal anejo, mezcal espadin, mezcal tepztate, mezcal arroqueo, mezcal ensamble and others
On the basis of concentrate, the Asia-Pacific mezcal market is segmented into 100% tequila and mixed tequila
On the basis of price category, the Asia-Pacific mezcal market is segmented into premium, standard, and economy
On the basis of abv content, the Asia-Pacific mezcal market is segmented into 40% and above and less than 40%
On the basis of year, the Asia-Pacific mezcal market is segmented into 18-24 years, 25-44 years, 45-64 years, and 65+ years
On the basis of packaging type, the Asia-Pacific mezcal market is segmented into bottles, cans, and others
On the basis of size, the Asia-Pacific mezcal market is segmented into 251-500 ml, 501-750 ml, 751-1000 ml, and more than 100 ml
On the basis of flavor type, the Asia-Pacific mezcal market is segmented into plain/original and flavored
On the basis of producer type, the Asia-Pacific mezcal market is segmented into microbreweries, distillers, brewpubs, contract brewing companies, regional craft breweries, large breweries, and others
On the basis of product category, the Asia-Pacific mezcal market is segmented into distillers mezcal and handcrafted mezcal/artisanal mezcal
On the basis of end-user, the Asia-Pacific mezcal market is segmented into restaurants, hotels, bars, caf, catering, airlines, households, and others
On the basis of distribution channels, the Asia-Pacific mezcal market is segmented into offline trade and online trade
Market Players
Some of the major players operating in the Asia-Pacific mezcal market are:
Davide Campari-Milano N.V.
BACARDI
BrownForman
Diageo
Wahaka Mezcal
TABLE OF CONTENTS
1 INTRODUCTION 41
1.1 OBJECTIVES OF THE STUDY 41
1.2 MARKET DEFINITION 41
1.3 OVERVIEW OF THE ASIA PACIFIC MEZCAL MARKET 41
1.4 LIMITATIONS 43
1.5 MARKETS COVERED 43
2 MARKET SEGMENTATION 48
2.1 MARKETS COVERED 48
2.2 GEOGRAPHICAL SCOPE 49
2.3 YEARS CONSIDERED FOR THE STUDY 50
2.4 CURRENCY AND PRICING 50
2.5 DBMR TRIPOD DATA VALIDATION MODEL 51
2.6 MULTIVARIATE MODELLING 54
2.7 TYPE LIFELINE CURVE 54
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 55
2.9 DBMR MARKET POSITION GRID 56
2.10 MARKET APPLICATION COVERAGE GRID 57
2.11 VENDOR SHARE ANALYSIS 58
2.12 SECONDARY SOURCES 59
2.13 ASSUMPTIONS 59
3 EXECUTIVE SUMMARY 60
4 PREMIUM INSIGHTS 63
4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 64
4.1.1 CREATING CUSTOM PACKAGING 64
4.1.2 PROVIDING BUSINESS PERSPECTIVES 64
4.1.3 SOCIAL MEDIA USE 64
4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 65
4.1.5 GETTING INVOLVED WITH THE COMMUNITY 65
4.2 KEY TRENDS SCENARIO 66
4.2.1 PREMIUMISATION 66
4.2.2 VALUE FOR MONEY 66
4.2.3 HEALTH AND WELL BEING 66
4.2.4 CONSUMER AWARENESS 66
4.2.5 PRODUCT INNOVATION 66
4.2.6 AVAILABILITY OF LOCAL PRODUCTS 66
4.2.7 OTHERS 67
4.3 FACTORS INFLUENCING PURCHASE DECISION 68
4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE: 69
4.5 PRICE ANALYSIS 70
4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 71
4.7 PRIVATE LABEL VS BRAND LABEL 72
4.8 TAXATION AND DUTY LEVIES 73
5 SUPPLY CHAIN OF ASIA PACIFIC MEZCAL MARKET 75
5.1 RAW MATERIAL PROCUREMENT 75
5.2 MANUFACTURING 75
5.3 MARKETING AND DISTRIBUTION 76
5.4 END USERS 76
5.5 LOGISTIC COST SCENARIO 76
5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 76
6 ASIA PACIFIC MEZCAL MARKET: SHOPPING BEHAVIOUR 77
6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 77
6.2 RESEARCH 77
6.3 IMPULSIVE 77
6.4 ADVERTISEMENT: 77
6.4.1 TELEVISION ADVERTISEMENT 78
6.4.2 ONLINE ADVERTISEMENT 78
6.4.3 IN-STORE ADVERTISEMENT 78
7 ASIA PACIFIC MEZCAL MARKET: REGULATIONS 79
7.1 REGULATION IN U.S 79
7.2 REGULATION IN EUROPE 80
7.3 REGULATION IN AUSTRALIA 82
8 ASIA PACIFIC MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 83
8.1 OVERVIEW 83
8.2 NUMBER OF PRODUCT LAUNCHES 83
8.2.1 LINE EXTENSION 83
8.2.2 NEW PACKAGING 83
8.2.3 RE-LAUNCHED 83
8.2.4 NEW FORMULATION 83
8.3 DIFFERENTIAL PRODUCT OFFERING 84
8.4 MEETING CONSUMER REQUIREMENT 84
8.5 PACKAGE DESIGNING 84
8.6 PRICING ANALYSIS 84
8.7 PRODUCT POSITIONING 85
8.8 CONCLUSION 85
9 EXPORT AND IMPORT TRADE ANALYSIS 86
9.1 EXPORT ANALYSIS OF SPIRIT DRINKS 86
9.2 IMPORT ANALYSIS OF SPIRIT DRINKS 87
10 ASIA PACIFIC MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 88
10.1 OVERVIEW 88
10.2 SOCIAL FACTORS 89
10.3 CULTURAL FACTORS 89
10.4 PSYCHOLOGICAL FACTORS 89
10.5 PERSONAL FACTORS 89
10.6 ECONOMIC FACTORS 89
10.7 PRODUCT TRAITS 89
10.8 MARKET ATTRIBUTES 89
10.9 ASIA PACIFIC CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 90
10.10 CONCLUSION 90
11 MARKET OVERVIEW 91
11.1 DRIVERS 93
11.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 93
11.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 93
11.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 94
11.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS ASIA PACIFICLY 94
11.2 RESTRAINTS 95
11.2.1 HEAVY TAXATION AND DUTIES 95
11.2.2 STRINGENT RULES AND REGULATIONS 95
11.3 OPPORTUNITIES 96
11.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 96
11.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 96
11.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 97
11.4 CHALLENGES 97
11.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 97
11.4.2 HIGH COST OF MEZCAL 98
12 ASIA PACIFIC MEZCAL MARKET, BY PRODUCT TYPE 99
12.1 OVERVIEW 100
12.2 MEZCAL ESPADIN 104
12.2.1 BY CONCENTRATION 104
12.2.1.1 100% TEQUILA 104
12.2.1.2 MIX TEQUILA 104
12.2.2 BY ABV CONTENT 105
12.2.2.1 40% AND ABOVE 105
12.2.2.2 LESS THAN 40% 105
12.3 MEZCAL JOVEN 106
12.3.1 BY CONCENTRATION 106
12.3.1.1 100% TEQUILA 106
12.3.1.2 MIX TEQUILA 106
12.3.2 BY ABV CONTENT 107
12.3.2.1 40% AND ABOVE 107
12.3.2.2 LESS THAN 40% 107
12.3.3 BY DISTILLATION 107
12.3.3.1 COPPER 107
12.3.3.2 STEEL 107
12.4 MEZCAL REPOSADO 108
12.4.1 BY CONCENTRATION 108
12.4.1.1 100% TEQUILA 108
12.4.1.2 MIX TEQUILA 108
12.4.2 BY ABV CONTENT 109
12.4.2.1 40% AND ABOVE 109
12.4.2.2 LESS THAN 40% 109
12.4.3 BY DISTILLATION 109
12.4.3.1 COPPER 109
12.4.3.2 STEEL 109
12.5 MEZCAL ANEJO 110
12.5.1 BY CONCENTRATION 110
12.5.1.1 100% TEQUILA 110
12.5.1.2 MIX TEQUILA 110
12.5.2 BY ABV CONTENT 111
12.5.2.1 40% AND ABOVE 111
12.5.2.2 LESS THAN 40% 111
12.5.3 BY DISTILLATION 111
12.5.3.1 COPPER 111
12.5.3.2 STEEL 111
12.6 MEZCAL ENSAMBLE 112
12.6.1 BY CONCENTRATION 112
12.6.1.1 100% TEQUILA 112
12.6.1.2 MIX TEQUILA 112
12.6.2 BY ABV CONTENT 113
12.6.2.1 40% AND ABOVE 113
12.6.2.2 LESS THAN 40% 113
12.7 MEZCAL ARROQUEO 113
12.7.1 BY CONCENTRATION 114
12.7.1.1 100% TEQUILA 114
12.7.1.2 MIX TEQUILA 114
12.7.2 BY ABV CONTENT 114
12.7.2.1 40% AND ABOVE 114
12.7.2.2 LESS THAN 40% 114
12.8 MEZCAL TEPEZTATE 115
12.8.1 BY CONCENTRATION 115
12.8.1.1 100% TEQUILA 115
12.8.1.2 MIX TEQUILA 115
12.8.2 BY ABV CONTENT 116
12.8.2.1 40% AND ABOVE 116
12.8.2.2 LESS THAN 40% 116
12.9 OTHERS 116
12.9.1 BY CONCENTRATION 117
12.9.1.1 100% TEQUILA 117
12.9.1.2 MIX TEQUILA 117
12.9.2 BY ABV CONTENT 117
12.9.2.1 40% AND ABOVE 117
12.9.2.2 LESS THAN 40% 117
13 ASIA PACIFIC MEZCAL MARKET, BY CONCENTRATION 118
13.1 OVERVIEW 119
13.2 100% TEQUILA 122
13.3 MIX TEQUILA 122
14 ASIA PACIFIC MEZCAL MARKET, BY PRICE CATEGORY 123
14.1 OVERVIEW 124
14.2 PREMIUM 127
14.3 STANDARD 127
14.4 ECONOMY 127
15 ASIA PACIFIC MEZCAL MARKET, BY ABV CONTENT 129
15.1 OVERVIEW 130
15.2 40% AND ABOVE 133
15.3 LESS THAN 40% 133
16 ASIA PACIFIC MEZCAL MARKET, BY YEAR 134
16.1 OVERVIEW 135
16.2 25-44 138
16.3 45-64 138
16.4 18-24 138
16.5 65+ 139
17 ASIA PACIFIC MEZCAL MARKET, BY PACKAGING TYPE 140
17.1 OVERVIEW 141
17.2 BOTTLE 144
17.3 CANS 144
17.4 OTHERS 144
18 ASIA PACIFIC MEZCAL MARKET, BY SIZE 146
18.1 OVERVIEW 147
18.2 751-1000 ML 150
18.3 501-750 ML 151
18.4 251-500 ML 151
18.5 MORE THAN 1000 ML 152
19 ASIA PACIFIC MEZCAL MARKET, BY FLAVOR TYPE 153
19.1 OVERVIEW 154
19.2 FLAVORED 157
19.2.1 CITRUS FRUITS 157
19.2.1.1 ORANGE 158
19.2.1.2 LEMON 158
19.2.1.3 GRAPE FRUIT 158
19.2.1.4 OTHERS 158
19.2.2 FLORALS 158
19.2.3 SMOKED 158
19.2.4 GREEN PEPPER 158
19.2.5 OTHERS 158
19.3 PLAIN/ORIGINAL 159
20 ASIA PACIFIC MEZCAL MARKET, BY PRODUCER TYPE 160
20.1 OVERVIEW 161
20.2 MICROBREWERY 164
20.3 DISTILLERS 165
20.4 BREWPUB 165
20.5 REGIONAL CRAFT BREWERY 166
20.6 CONTRACT BREWING COMPANY 166
20.7 LARGE BREWERY 167
20.8 OTHERS 167
21 ASIA PACIFIC MEZCAL MARKET, BY PRODUCT CATEGORY 168
21.1 OVERVIEW 169
21.2 DISTILLERS MEZCAL 172
21.3 HANDCRAFTED/ARTISANAL MEZCAL 173
22 ASIA PACIFIC MEZCAL MARKET, BY END USE 174
22.1 OVERVIEW 175
22.2 HOTELS AND BARS 178
22.3 RESTAURANTS 179
22.3.1 RESTAURANTS, BY TYPE 179
22.3.1.1 CHAIN RESTAURANTS 179
22.3.1.2 INDEPENDENT RESTAURANTS 179
22.3.2 RESTAURANTS, BY SERVICE CATEGORY 180
22.3.2.1 FULL SERVICE RESTAURANTS 180
22.3.2.2 QUICK SERVICE RESTAURANTS 180
22.4 CAFE 180
22.4.1 AIRLINES 181
22.4.2 CATERING 181
22.4.3 HOUSEHOLD 182
22.4.4 OTHERS 182
23 ASIA PACIFIC MEZCAL MARKET, BY DISTRIBUTION CHANNEL 183
23.1 OVERVIEW 184
23.2 OFFLINE TRADE 187
23.2.1 NON-STORE BASED RETAILERS 188
23.2.1.1 VENDING MACHINE 188
23.2.1.2 OTHERS 188
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