TABLE OF CONTENTS
1 INTRODUCTION 39
1.1 OBJECTIVES OF THE STUDY 39
1.2 MARKET DEFINITION 39
1.3 OVERVIEW OF THE ASIA PACIFIC HUMMUS MARKET 39
1.4 LIMITATIONS 41
1.5 MARKETS COVERED 42
2 MARKET SEGMENTATION 46
2.1 MARKETS COVERED 46
2.2 GEOGRAPHICAL SCOPE 47
2.3 YEARS CONSIDERED FOR THE STUDY 48
2.4 CURRENCY AND PRICING 48
2.5 DBMR TRIPOD DATA VALIDATION MODEL 49
2.6 MULTIVARIATE MODELLING 52
2.7 TREATMENT LIFELINE CURVE 52
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 53
2.9 DBMR MARKET POSITION GRID 54
2.10 MARKET APPLICATION COVERAGE GRID 55
2.11 VENDOR SHARE ANALYSIS 56
2.12 SECONDARY SOURCES 57
2.13 ASSUMPTIONS 57
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 61
4.1 BRAND ANALYSIS 62
4.2 COMPARATIVE ANALYSIS WITH THE PARENT MARKET 63
4.2.1 OVERVIEW 63
4.2.1.1 SALSA 63
4.2.1.2 MAYONNAISE 63
4.2.1.3 FRUIT PRESERVES 63
4.2.1.4 GUACAMOLE 64
4.3 CONSUMER BUYING BEHAVIOR 65
4.3.1 OVERVIEW 65
4.3.1.1 COMPLEX BUYING BEHAVIOR 65
4.3.1.2 DISSONANCE-REDUCING BUYING BEHAVIOR 66
4.3.1.3 HABITUAL BUYING BEHAVIOR 66
4.3.1.4 VARIETY SEEKING BEHAVIOR 66
4.3.2 CONCLUSION 66
4.4 PATENT ANALYSIS OF THE ASIA PACIFIC HUMMUS MARKET 67
4.5 SUPPLY CHAIN ANALYSIS 68
4.5.1 OVERVIEW 68
4.5.2 LOGISTIC COST SCENARIO 68
4.5.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 69
4.6 UPCOMING TECHNOLOGY AND TRENDS 70
5 REGULATION COVERAGE 71
6 MARKET OVERVIEW 74
6.1 DRIVERS 76
6.1.1 RISE IN THE NUMBER OF NEW PRODUCT LAUNCHES WITH VARIOUS FLAVORS COMBINATION 76
6.1.2 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 76
6.1.3 THE INCREASING PREVALENCE OF VEGANISM BOOSTS HUMMUS DEMAND 77
6.1.4 RISING CONSUMER SPENDING TOWARD PACKAGED FOOD ITEMS 77
6.2 RESTRAINTS 78
6.2.1 FLUCTUATION IN RAW MATERIAL PRICES 78
6.2.2 AVAILABILITY OF OTHER TYPES OF DIPS 79
6.3 OPPORTUNITIES 80
6.3.1 RISING POPULARITY OF MEDITERRANEAN FOOD IN EMERGING MARKETS 80
6.3.2 TECHNOLOGICAL ADVANCEMENTS IN HUMMUS MANUFACTURING 80
6.4 CHALLENGES 81
6.4.1 SIDE EFFECTS ASSOCIATED WITH THE CONSUMPTION OF HUMMUS 81
6.4.2 INCREASING ADULTERATION IN HUMMUS PRODUCTS 81
7 ASIA PACIFIC HUMMUS MARKET, BY REGION 83
7.1 ASIA-PACIFIC 84
7.1.1 CHINA 96
7.1.2 JAPAN 102
7.1.3 SOUTH KOREA 108
7.1.4 INDIA 114
7.1.5 AUSTRALIA 120
7.1.6 SINGAPORE 126
7.1.7 INDONESIA 132
7.1.8 PHILIPPINES 138
7.1.9 THAILAND 144
7.1.10 VIETNAM 150
7.1.11 NEW ZEALAND 156
7.1.12 MALAYSIA 162
7.1.13 REST OF ASIA-PACIFIC 168
8 ASIA PACIFIC HUMMUS MARKET, COMPANY LANDSCAPE 169
8.1 COMPANY SHARE ANALYSIS: ASIA PACIFIC 169
9 SWOT ANALYSIS 170
10 COMPANY PROFILES 171
10.1 LANCASTER COLONY CORPORATION 171
10.1.1 COMPANY SNAPSHOT 171
10.1.2 REVENUE ANALYSIS 171
10.1.3 COMPANY SHARE ANALYSIS 172
10.1.4 PRODUCT PORTFOLIO 172
10.1.5 RECENT DEVELOPMENTS 172
10.2 SABRA DIPPING CO., LLC 173
10.2.1 COMPANY SNAPSHOT 173
10.2.2 COMPANY SHARE ANALYSIS 173
10.2.3 PRODUCT PORTFOLIO 174
10.2.4 RECENT DEVELOPMENT 174
10.3 BAKKAVOR GROUP PLC 175
10.3.1 COMPANY SNAPSHOT 175
10.3.2 REVENUE ANALYSIS 176
10.3.3 COMPANY SHARE ANALYSIS 176
10.3.4 PRODUCT PORTFOLIO 177
10.3.5 RECENT DEVELOPMENTS 177
10.4 BOAR'S HEAD BRAND 178
10.4.1 COMPANY SNAPSHOT 178
10.4.2 COMPANY SHARE ANALYSIS 178
10.4.3 PRODUCT PORTFOLIO 179
10.4.4 RECENT DEVELOPMENT 179
10.5 TRIBE MEDITERRANEAN FOODS, INC. 180
10.5.1 COMPANY SNAPSHOT 180
10.5.2 COMPANY SHARE ANALYSIS 180
10.5.3 PRODUCT PORTFOLIO 181
10.5.4 RECENT DEVELOPMENT 181
10.6 ABRAHAM'S NATURAL FOODS 182
10.6.1 COMPANY SNAPSHOT 182
10.6.2 PRODUCT PORTFOLIO 182
10.6.3 RECENT DEVELOPMENT 182
10.7 CEDAR'S MEDITERRANEAN FOODS, INC. 183
10.7.1 COMPANY SNAPSHOT 183
10.7.2 PRODUCT PORTFOLIO 183
10.7.3 RECENT DEVELOPMENTS 184
10.8 ELMA FARMS 185
10.8.1 COMPANY SNAPSHOT 185
10.8.2 PRODUCT PORTFOLIO 185
10.8.3 RECENT DEVELOPMENT 185
10.9 ESTI FOODS 186
10.9.1 COMPANY SNAPSHOT 186
10.9.2 PRODUCT PORTFOLIO 186
10.9.3 RECENT DEVELOPMENTS 186
10.10 HAIG'S DELICACIES 187
10.10.1 COMPANY SNAPSHOT 187
10.10.2 PRODUCT PORTFOLIO 187
10.10.3 RECENT DEVELOPMENTS 187
10.11 HALIBURTON INTERNATIONAL FOODS, INC. 188
10.11.1 COMPANY SNAPSHOT 188
10.11.2 PRODUCT PORTFOLIO 188
10.11.3 RECENT DEVELOPMENTS 188
10.12 HANNAH FOODS 189
10.12.1 COMPANY SNAPSHOT 189
10.12.2 PRODUCT PORTFOLIO 189
10.12.3 RECENT DEVELOPMENTS 190
10.13 ITHACA HUMMUS 191
10.13.1 COMPANY SNAPSHOT 191
10.13.2 PRODUCT PORTFOLIO 191
10.13.3 RECENT DEVELOPMENT 191
10.14 KASIH FOOD 192
10.14.1 COMPANY SNAPSHOT 192
10.14.2 PRODUCT PORTFOLIO 192
10.14.3 RECENT DEVELOPMENT 192
10.15 LANTANA FOODS 193
10.15.1 COMPANY SNAPSHOT 193
10.15.2 PRODUCT PORTFOLIO 193
10.15.3 RECENT DEVELOPMENTS 193
10.16 LILLY'S FOODS 194
10.16.1 COMPANY SNAPSHOT 194
10.16.2 PRODUCT PORTFOLIO 194
10.16.3 RECENT DEVELOPMENTS 195
10.17 PELOPAC INC. 196
10.17.1 COMPANY SNAPSHOT 196
10.17.2 PRODUCT PORTFOLIO 196
10.17.3 RECENT DEVELOPMENTS 197
10.18 ROOTS HUMMUS 198
10.18.1 COMPANY SNAPSHOT 198
10.18.2 PRODUCT PORTFOLIO 198
10.18.3 RECENT DEVELOPMENT 198
10.19 SAVENCIA SA 200
10.19.1 COMPANY SNAPSHOT 200
10.19.2 COMPANY SHARE ANALYSIS 200
10.19.3 PRODUCT PORTFOLIO 201
10.19.4 RECENT DEVELOPMENT 201
10.20 SEVAN AB 202
10.20.1 COMPANY SNAPSHOT 202
10.20.2 PRODUCT PORTFOLIO 202
10.20.3 RECENT DEVELOPMENTS 202
11 QUESTIONNAIRE 203
12 RELATED REPORTS 207

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