TABLE OF CONTENTS
1 INTRODUCTION 38
1.1 OBJECTIVES OF THE STUDY 38
1.2 MARKET DEFINITION 38
1.3 OVERVIEW 38
1.4 LIMITATIONS 39
1.5 MARKETS COVERED 40
2 MARKET SEGMENTATION 43
2.1 MARKETS COVERED 43
2.2 GEOGRAPHICAL SCOPE 44
2.3 YEARS CONSIDERED FOR THE STUDY 45
2.4 CURRENCY AND PRICING 45
2.5 DBMR TRIPOD DATA VALIDATION MODEL 46
2.6 GRADE LIFE LINE CURVE 49
2.7 MULTIVARIATE MODELLING 50
2.8 MANUFACTURING PROCESS LIFELINE CURVE 51
2.9 PRIMARY INTERVIEWS WITH THE KEY OPINION LEADERS 52
2.10 DBMR MARKET POSITION GRID 53
2.11 DBMR MARKET CHALLENGE MATRIX 54
2.12 SECONDARY SOURCES 55
2.13 ASSUMPTIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 58
4.1 PORTER'S FIVE FORCES 59
4.1.1 THE THREAT OF NEW ENTRANTS 59
4.1.2 THE THREAT OF SUBSTITUTES 60
4.1.3 CUSTOMER BARGAINING POWER 60
4.1.4 SUPPLIER BARGAINING POWER 60
4.1.5 INTERNAL COMPETITION (RIVALRY): 61
4.2 BRAND COMPETITIVE ANALYSIS 62
4.3 SUPPLY CHAIN ANALYSIS 63
4.3.1 OVERVIEW 63
4.3.2 LOGISTIC COST SCENARIO 63
4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 64
4.4 DATA ON PLASTIC VS PAPER GIFT CARD MATERIAL 65
4.4.1 PLASTIC GIFT CARD MATERIAL 65
4.4.2 PAPER GIFT CARD MATERIAL 65
4.5 PRODUCT ADOPTION SCENARIO 66
4.5.1 OVERVIEW 66
4.5.2 PRODUCT AWARENESS 67
4.5.3 PRODUCT INTEREST 67
4.5.4 PRODUCT EVALUATION 67
4.5.5 PRODUCT TRIAL 67
4.5.6 PRODUCT ADOPTION 67
4.5.7 CONCLUSION 67
4.6 FACTORS AFFECTING BUYING DECISION 68
4.7 CONSUMERS BUYING BEHAVIOUR 69
4.7.1 OVERVIEW 69
4.7.2 RECOMMENDATIONS FROM FAMILY, FRIENDS AND DELEARS - 69
4.7.3 RESEARCH 69
4.7.4 IMPULSIVE 69
4.7.5 ADVERTISEMENT: 69
4.7.6 TELEVISION ADVERTISEMENT 70
4.7.7 ONLINE ADVERTISEMENT 70
4.7.8 IN-STORE ADVERTISEMENT 70
4.7.9 OUTDOOR ADVERTISEMENT 70
4.8 REGULATORY FRAMEWORK 71
5 MARKET OVERVIEW 73
5.1 DRIVERS 75
5.1.1 THE USE OF GIFT CARDS AS A BUSINESS TACTIC IS BECOMING MORE POPULAR 75
5.1.2 EXTENSIVE SOCIAL TREND OF GIVING ONLINE GIFTS 75
5.1.3 E-GIFT CARDS ARE BECOMING INCREASINGLY POPULAR AMONG MILLENNIALS 76
5.1.4 GIFT CARDS GAINING RAPID POPULARITY AMONG CONSUMERS 76
5.2 RESTRAINTS 77
5.2.1 EXPLOITATIVE GIFT CARD PRACTICES SUCH AS REDEMPTION AND LATENCY FEES 77
5.2.2 SECURITY CONCERNS SUCH AS HACKING AND FRAUD ASSOCIATED WITH THE GIFT CARDS 77
5.3 OPPORTUNITIES 78
5.3.1 THE GROWING INTERNET AND SMARTPHONE PENETRATION RATE WORLDWIDE 78
5.3.2 STRATEGIC ALLIANCES TO INCREASE COMPANYS BUSINESS PENETRATION 79
5.4 CHALLENGE 79
5.4.1 THREAT OF SUBSTITUENTS SUCH AS MERCHANDISE AND ELECTRONICS ITEMS AS GIFTS 79
6 ASIA PACIFIC GIFT CARD MARKET, BY REGION 80
6.1 ASIA-PACIFIC 81
6.1.1 CHINA 87
6.1.2 INDIA 90
6.1.3 SOUTH-EAST ASIA 93
6.1.4 JAPAN 96
6.1.5 AUSTRALIA 99
6.1.6 NEW ZEALAND 102
6.1.7 SOUTH KOREA 105
6.1.8 REST OF ASIA-PACIFIC 108
6.2 SOUTH-EAST ASIA 109
6.2.1 INDONESIA 113
6.2.2 PHILIPPINES 116
6.2.3 THAILAND 119
6.2.4 VIETNAM 122
6.2.5 MALAYSIA 125
6.2.6 SINGAPORE 128
6.2.7 CAMBODIA 131
6.2.8 MYANMAR 134
6.2.9 REST OF SOUTH-EAST ASIA 137
7 ASIA PACIFIC GIFT CARD MARKET: COMPANY LANDSCAPE 138
7.1 COMPANY SHARE ANALYSIS: ASIA PACIFIC 138
7.2 MERGER 139
7.3 ACQUISITION 139
7.4 TECHNOLOGICAL DEVELOPMENT 139
7.5 PRODUCT LAUNCH 140
7.6 ANNOUNCEMENT 140
8 COMPANY PROFILES 141
8.1 TARGET BRANDS,INC.(2022) 141
8.1.1 COMPANY SNAPSHOT 141
8.1.2 COMPANY SHARE ANALYSIS 141
8.1.3 PRODUCT PORTFOLIO 142
8.1.4 REVENUE ANALYSIS 142
8.1.5 SWOT 143
8.1.6 RECENT UPDATES 143
8.2 PAYPAL 144
8.2.1 COMPANY SNAPSHOT 144
8.2.2 REVENUE ANALYSIS 144
8.2.3 COMPANY SHARE ANALYSIS 145
8.2.4 SWOT 145
8.2.5 PRODUCT PORTFOLIO 146
8.2.6 RECENT DEVELOPMENT 146
8.3 APPLE INC. 147
8.3.1 COMPANY SNAPSHOT 147
8.3.2 REVENUE ANALYSIS 147
8.3.3 COMPANY SHARE ANALYSIS 148
8.3.4 SWOT 148
8.3.5 PRODUCT PORTFOLIO 149
8.3.6 RECENT DEVELOPMENT 149
8.4 AMERICAN EXPRESS. 150
8.4.1 COMPANY SNAPSHOT 150
8.4.2 REVENUE ANALYSIS 150
8.4.3 COMPANY SHARE ANALYSIS 151
8.4.4 SWOT 151
8.4.5 PRODUCT PORTFOLIO 152
8.4.6 RECENT DEVELOPMENTS 152
8.5 STARBUCKS COFFEE COMPANY (2022) 153
8.5.1 COMPANY SNAPSHOT 153
8.5.2 PRODUCT PORTFOLIO 153
8.5.3 REVENUE ANALYSIS 154
8.5.4 COMPANY SHARE ANALYSIS 154
8.5.5 SWOT 155
8.5.6 RECENT UPDATE 155
8.6 BEST BUY (2022) 156
8.6.1 COMPANY SNAPSHOT 156
8.6.2 PRODUCT PORTFOLIO 156
8.6.3 REVENUE ANALYSIS 157
8.6.4 SWOT 158
8.6.5 RECENT UPDATE 158
8.7 ALLTIMEPRINT.COM 159
8.7.1 COMPANY SNAPSHOT 159
8.7.2 PRODUCT PORTFOLIO 159
8.7.3 SWOT 160
8.7.4 RECENT DEVELOPMENTS 160
8.8 AMILON S.R.L. 161
8.8.1 COMPANY SNAPSHOT 161
8.8.2 PRODUCT PORTFOLIO 161
8.8.3 SWOT 162
8.8.4 RECENT DEVELOPMENTS 162
8.9 BLACKHAWK NETWORK 163
8.9.1 COMPANY SNAPSHOT 163
8.9.2 PRODUCT PORTFOLIO 163
8.9.3 SWOT 164
8.9.4 RECENT UPDATES 164
8.10 CARD USA, INC. 165
8.10.1 COMPANY SNAPSHOT 165
8.10.2 PRODUCT PORTFOLIO 165
8.10.3 SWOT 166
8.10.4 RECENT DEVELOPMENTS 166
8.11 DIGGECARD 167
8.11.1 COMPANY SNAPSHOT 167
8.11.2 SWOT 167
8.11.3 PRODUCT PORTFOLIO 168
8.11.4 RECENT DEVELOPMENTS 168
8.12 DURACARD 169
8.12.1 COMPANY SNAPSHOT 169
8.12.2 PRODUCT PORTFOLIO 169
8.12.3 SWOT 170
8.12.4 RECENT DEVELOPMENTS 170
8.13 GIVEX CORPORATION. (2022) 171
8.13.1 COMPANY SNAPSHOT 171
8.13.2 PRODUCT PORTFOLIO 171
8.13.3 REVENUE ANALYSIS 172
8.13.4 SWOT 172
8.13.5 RECENT UPDATES 173
8.14 GYFT, INC. 174
8.14.1 COMPANY SNAPSHOT 174
8.14.2 PRODUCT PORTFOLIO 174
8.14.3 SWOT 175
8.14.4 RECENT UPDATES 175
8.15 HUURAY A/S 176
8.15.1 COMPANY SNAPSHOT 176
8.15.2 PRODUCT PORTFOLIO 176
8.15.3 SWOT 177
8.15.4 RECENT UPDATES 177
8.16 JIGSAW BUSINESS SOLUTIONS. 178
8.16.1 COMPANY SNAPSHOT 178
8.16.2 SWOT 178
8.16.3 PRODUCT PORTFOLIO 179
8.16.4 RECENT DEVELOPMENTS 179
8.17 PINE LABS PRIVATE LIMITED 180
8.17.1 COMPANY SNAPSHOT 180
8.17.2 SWOT 180
8.17.3 PRODUCT PORTFOLIO 181
8.17.4 RECENT DEVELOPMENTS 181
8.18 PLASTEK CARD SOLUTIONS, INC. 182
8.18.1 COMPANY SNAPSHOT 182
8.18.2 PRODUCT PORTFOLIO 182
8.18.3 SWOT 183
8.18.4 RECENT DEVELOPMENTS 183
8.19 SEPHORA USA, INC. 184
8.19.1 COMPANY SNAPSHOT 184
8.19.2 PRODUCT PORTFOLIO 184
8.19.3 SWOT 185
8.19.4 RECENT UPDATES 185
8.20 STOCKPILE, INC. 186
8.20.1 COMPANY SNAPSHOT 186
8.20.2 PRODUCT PORTFOLIO 186
8.20.3 SWOT 187
8.20.4 RECENT UPDATES 187
8.21 TANGO CARD.INC 188
8.21.1 COMPANY SNAPSHOT 188
8.21.2 PRODUCT PORTFOLIO 188
8.21.3 SWOT 189
8.21.4 RECENT UPDATES 189
8.22 TRANSGATE SOLUTIONS 190
8.22.1 COMPANY SNAPSHOT 190
8.22.2 PRODUCT PORTFOLIO 190
8.22.3 SWOT 191
8.22.4 RECENT UPDATES 191
8.23 UNDER ARMOUR, INC. (2022) 192
8.23.1 COMPANY SNAPSHOT 192
8.23.2 REVENUE ANALYSIS 192
8.23.3 PRODUCT PORTFOLIO 193
8.23.4 SWOT 193
8.23.5 RECENT DEVELOPMENTS 193
8.24 WALGREEN CO. 194
8.24.1 COMPANY SNAPSHOT 194
8.24.2 PRODUCT PORTFOLIO 194
8.24.3 SWOT 195
8.24.4 RECENT UPDATES 195
8.25 WALMART INC. 196
8.25.1 COMPANY SNAPSHOT 196
8.25.2 REVENUE ANALYSIS 196
8.25.3 SWOT 197
8.25.4 PRODUCT PORTFOLIO 197
8.25.5 RECENT DEVELOPMENTS 198
9 QUESTIONNAIRE 199
10 RELATED REPORTS 202

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