TABLE OF CONTENTS
1 INTRODUCTION 53
1.1 OBJECTIVES OF THE STUDY 53
1.2 MARKET DEFINITION 53
1.3 OVERVIEW OF THE ASIA PACIFIC B2B AIR CARE MARKET 53
1.4 CURRENCY AND PRICING 55
1.5 LIMITATIONS 55
1.6 MARKETS COVERED 56
2 MARKET SEGMENTATION 60
2.1 MARKETS COVERED 60
2.2 YEARS CONSIDERED FOR THE STUDY 61
2.3 GEOGRAPHIC SCOPE 62
2.4 DBMR TRIPOD DATA VALIDATION MODEL 63
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 66
2.6 DBMR MARKET POSITION GRID 67
2.7 VENDOR SHARE ANALYSIS 68
2.8 MULTIVARIATE MODELLING 69
2.9 PRODUCT TYPE CURVE 69
2.10 SECONDARY SOURCES 70
2.11 ASSUMPTIONS 70
3 EXECUTIVE SUMMARY 71
4 PREMIUM INSIGHTS 73
4.1 CLIMATE CHANGE SCENARIO 74
4.1.1 ENVIRONMENTAL CONCERNS 74
4.1.2 INDUSTRY RESPONSE 74
4.2 GOVERNMENTS ROLE 76
4.2.1 ANALYST RECOMMENDATIONS 76
4.3 PESTEL ANALYSIS 77
4.3.1 POLITICAL FACTORS 77
4.3.2 ECONOMIC FACTORS 77
4.3.3 SOCIAL FACTORS 78
4.3.4 LEGAL FACTORS 78
4.3.5 TECHNOLOGICAL FACTORS 78
4.3.6 ENVIRONMENTAL FACTORS 79
4.4 RAW MATERIAL COVERAGE 80
4.5 SUPPLY CHAIN ANALYSIS 81
4.5.1 OVERVIEW 81
4.5.2 LOGISTIC COST SCENARIO 82
4.5.3 IMPORTANCE OF LOGISTIC SERVICE PROVIDERS 82
4.6 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS 83
4.7 PRODUCTION CONSUMPTION ANALYSIS 85
4.7.1 PRODUCTION CONSUMPTION 85
4.7.2 PRODUCTION CAPACITY 85
4.8 IMPORT-EXPORT SCENARIO 85
4.9 PRICE INDEX 87
4.10 PORTER'S FIVE FORCES ANALYSIS 88
4.11 VENDOR SELECTION CRITERIA 90
4.12 REGULATION COVERAGE 92
5 MARKET OVERVIEW 96
5.1 DRIVERS 98
5.1.1 RAPID URBANIZATION ASIA PACIFICLY 98
5.1.2 INCREASING ADOPTION OF AIR CARE PRODUCTS IN THE AUTOMOTIVE SECTOR 99
5.1.3 RISING DEMAND FOR CANDLE AIR FRESHENERS 100
5.1.4 INCREASING DISPOSAL INCOME OF CONSUMERS 101
5.1.5 INCREASING INNOVATIONS IN AIR FRESHENERS 102
5.2 RESTRAINTS 103
5.2.1 EFFECTS OF AIR CARE PRODUCTS ON THE ENVIRONMENT 103
5.2.2 HIGH PRODUCTION COST OF AIR CARE PRODUCTS 103
5.3 OPPORTUNITIES 104
5.3.1 RAPID GROWTH IN THE COMMERCIAL AND RESIDENTIAL SECTOR 104
5.3.2 SURGE IN STRATEGIC COLLABORATIONS, PARTNERSHIPS, AND MERGER 105
5.3.3 RISING DEMAND FOR THE E-COMMERCE SECTOR 106
5.3.4 RISE IN CONSUMER PREFERENCE TOWARD AROMATHERAPY 106
5.4 CHALLENGES 107
5.4.1 LACK OF AWARENESS AMONG CONSUMERS TOWARDS AIR CARE PRODUCTS IN THE ASIA-PACIFIC REGION 107
5.4.2 HEALTH PROBLEMS ASSOCIATED WITH AIR CARE PRODUCTS 108
6 ASIA PACIFIC B2B AIR CARE MARKET, BY PRODUCT TYPE 110
6.1 OVERVIEW 111
6.2 SPRAY/AEROSOL AIR FRESHENERS 113
6.2.1 FLORAL 114
6.2.2 VANILLA 114
6.2.3 FRUITY 114
6.2.4 SPICES AND HERBS 115
6.2.5 OTHERS 115
6.3 CAR AIR FRESHENERS 115
6.3.1 FLORAL 116
6.3.2 VANILLA 116
6.3.3 FRUITY 116
6.3.4 SPICES AND HERBS 116
6.3.5 OTHERS 117
6.4 ELECTRIC AIR FRESHENERS 117
6.4.1 FLORAL 118
6.4.2 VANILLA 118
6.4.3 FRUITY 118
6.4.4 SPICES AND HERBS 118
6.4.5 OTHERS 118
6.5 CANDLE AIR FRESHENERS 118
6.5.1 FRUITY 120
6.5.2 SPICES AND HERBS 120
6.5.3 VANILLA 120
6.5.4 FLORAL 120
6.5.5 OTHERS 120
6.6 GEL AIR FRESHENERS 120
6.6.1 FRUITY 122
6.6.2 VANILLA 122
6.6.3 FLORAL 122
6.6.4 SPICES AND HERBS 122
6.6.5 OTHERS 122
6.7 LIQUID AIR FRESHENERS 122
6.7.1 FLORAL 124
6.7.2 VANILLA 124
6.7.3 FRUITY 124
6.7.4 SPICES AND HERBS 124
6.7.5 OTHERS 124
6.8 RUG AND ROOM DEODORIZERS 124
6.8.1 FLORAL 126
6.8.2 VANILLA 126
6.8.3 FRUITY 126
6.8.4 SPICES AND HERBS 126
6.8.5 OTHERS 126
6.9 OTHERS 126
7 ASIA PACIFIC B2B AIR CARE MARKET, BY FRAGRANCE 128
7.1 OVERVIEW 129
7.2 FLORAL 130
7.3 VANILLA 131
7.4 FRUITY 132
7.5 SPICES & HERBS 133
7.6 OTHERS 134
8 ASIA PACIFIC B2B AIR CARE MARKET, BY PRICE 136
8.1 OVERVIEW 137
8.2 LOW 138
8.3 MEDIUM 138
8.4 HIGH 139
9 ASIA PACIFIC B2B AIR CARE MARKET, BY END USER 141
9.1 OVERVIEW 142
9.2 COMMERCIAL 143
9.2.1 OFFICES 145
9.2.2 BUILDINGS 145
9.2.3 OTHERS 145
9.3 RESIDENTIAL 145
9.3.1 BEDROOMS 146
9.3.2 WASHROOMS 146
9.3.3 OTHERS 146
9.4 AUTOMOTIVE 146
9.4.1 PRIVATE CARS 148
9.4.2 COMMERCIAL CARS 148
9.5 OTHERS 148
10 ASIA PACIFIC B2B AIR CARE MARKET, BY REGION 150
10.1 ASIA-PACIFIC 151
10.1.1 CHINA 161
10.1.2 INDIA 166
10.1.3 JAPAN 171
10.1.4 SOUTH KOREA 176
10.1.5 AUSTRALIA 181
10.1.6 SINGAPORE 186
10.1.7 TAIWAN 191
10.1.8 THAILAND 196
10.1.9 INDONESIA 201
10.1.10 MALAYSIA 206
10.1.11 NEW ZEALAND 211
10.1.12 PHILIPPINES 216
10.1.13 VIETNAM 221
10.1.14 REST OF ASIA-PACIFIC 226
11 ASIA PACIFIC B2B AIR CARE MARKET, COMPANY LANDSCAPE 228
11.1 COMPANY SHARE ANALYSIS: ASIA PACIFIC 228
12 SWOT ANALYSIS 229
13 COMPANY PROFILINGS 230
13.1 RECKITT BENCKISER GROUP PLC 230
13.1.1 COMPANY SNAPSHOT 230
13.1.2 REVENUE ANALYSIS 230
13.1.3 COMPANY SHARE ANALYSIS 231
13.1.4 BRAND PORTFOLIO 231
13.1.5 RECENT DEVELOPMENTS 232
13.2 S.C. JOHNSON & SON INC. 233
13.2.1 COMPANY SNAPSHOT 233
13.2.2 COMPANY SHARE ANALYSIS 233
13.2.3 BRAND PORTFOLIO 234
13.2.4 RECENT DEVELOPMENTS 234
13.3 PROCTOR & GAMBLE 235
13.3.1 COMPANY SNAPSHOT 235
13.3.2 REVENUE ANALYSIS 235
13.3.3 COMPANY SHARE ANALYSIS 236
13.3.4 BRAND PORTFOLIO 236
13.3.5 RECENT DEVELOPMENTS 237
13.4 NEWELL BRANDS 238
13.4.1 COMPANY SNAPSHOT 238
13.4.2 REVENUE ANALYSIS 238
13.4.3 COMPANY SHARE ANALYSIS 239
13.4.4 BRAND PORTFOLIO 239
13.4.5 RECENT DEVELOPMENTS 240
13.5 HENKEL AG & CO. KGAA 241
13.5.1 COMPANY SNAPSHOT 241
13.5.2 REVENUE ANALYSIS 241
13.5.3 COMPANY SHARE ANALYSIS 242
13.5.4 BRAND PORTFOLIO 242
13.5.5 RECENT DEVELOPMENTS 242
13.6 AIR DELIGHT 243
13.6.1 COMPANY SNAPSHOT 243
13.6.2 PRODUCT PORTFOLIO 243
13.6.3 RECENT DEVELOPMENTS 244
13.7 BALEV CORPORATION EOOD 245
13.7.1 COMPANY SNAPSHOT 245
13.7.2 PRODUCT PORTFOLIO 245
13.7.3 RECENT DEVELOPMENTS 246
13.8 BEAUMONT PRODUCTS, INC. 247
13.8.1 COMPANY SNAPSHOT 247
13.8.2 BRAND PORTFOLIO 247
13.8.3 RECENT DEVELOPMENTS 248
13.9 CAR-FRESHNER 249
13.9.1 COMPANY SNAPSHOT 249
13.9.2 PRODUCT PORTFOLIO 249
13.9.3 RECENT DEVELOPMENTS 250
13.10 GODREJ CONSUMER PRODUCTS LIMITED 251
13.10.1 COMPANY SNAPSHOT 251
13.10.2 REVENUE ANALYSIS 251
13.10.3 BRAND PORTFOLIO 252
13.10.4 RECENT DEVELOPMENTS 253
13.11 HAMILTON BEACH BRANDS HOLDING COMPANY 254
13.11.1 COMPANY SNAPSHOT 254
13.11.2 REVENUE ANALYSIS 254
13.11.3 BRAND PORTFOLIO 255
13.11.4 RECENT DEVELOPMENTS 255
13.12 REXAIR LLC 256
13.12.1 COMPANY SNAPSHOT 256
13.12.2 PRODUCT PORTFOLIO 256
13.12.3 RECENT DEVELOPMENTS 256
13.13 WD-40 COMPANY 257
13.13.1 COMPANY SNAPSHOT 257
13.13.2 REVENUE ANALYSIS 257
13.13.3 BRAND PORTFOLIO 258
13.13.4 RECENT DEVELOPMENTS 258
14 QUESTIONNAIRE 259
15 RELATED REPORTS 262

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