apac augmented reality (ar) & mixed reality (mr) market

APAC Augmented Reality (AR) & Mixed Reality (MR) Market - Industry Trends and Forecast to 2029

  • Published Date: 2022-12-22
  • Report ID: 143270
  • Pages: 225
  • Format: prudent report format

Short Description
Asia-Pacific Augmented Reality (AR) & Mixed Reality (MR) Market, By Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Distribution Channel (Offline, Online), Device Type (Head Up Display, Head Mounted Display, Projector & Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D & 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail & E-Commerce, IT & Telecommunication, Automotive, Aerospace & Defense, Healthcare, Travel & Tourism, Energy, Media & Entertainment, Education, Construction, Games & Sports, Banking), Countries (Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific) Industry Trends and Forecast to 2029
Market Definition
Augmented reality is a technology, which uses the existing user's environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Augmented reality applications are developed on special 3D programs, which enable developers to integrate contextual or digital content with the real world in real-time. Augmented reality offers interactive experiences through multiple sensory modalities, including haptic, auditory, visual, somatosensory, and more. The technology has a wide range of applications in entertainment, training, and educational areas. Industries such as manufacturing, healthcare, and logistics, among others, are more focusing on adopting this technology for training, maintenance, assistance, and monitoring applications.
Mixed reality symbolizes the controlled collision of the AR/VR and IoT trends. Mixed reality (MR), also referred to as hybrid reality, is the technology that is used to merge real and virtual worlds and produce new environments and visualizations where physical and digital objects co-exist and interact in real time. Mixed reality is an interdisciplinary field involving computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualization, and the design of displays and sensors. Mixed reality concepts are increasingly being adopted by various industries, including automotive, healthcare, and office environments, among others.
Market Segmentation
Asia-Pacific augmented Reality (AR) & mixed reality (MR) market is divided into seven notable segments which are based on components, deployment model, distribution channel, device type, technology, application, and end-user.
On the basis of components, the Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into hardware, software, and services
On the basis of the deployment model, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into cloud and on premise
On the basis of organization distribution channel, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into offline and online
On the basis of device type, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into head up display, head mounted display, projector & display wall, and gesture tracking devices
On the basis of technology, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into mobile augmented reality, monitor-based technology, near eye based technology
On the basis of application, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into workflow optimization, marketing collaboration, enhanced 2-D & 3-D, visualizations, 3D modeling, documentation, and navigation
On the basis of end user, Asia-Pacific augmented reality (AR) & mixed reality (MR) market is segmented into retail & e-commerce, IT & Telecommunication, automotive, aerospace & defense, healthcare, travel & tourism, energy, media & entertainment, education, construction, games & sports, banking
Market Players
Some of the major players operating in the Asia-Pacific augmented reality (AR) & mixed reality (MR) market are:
Microsoft
Samsung Electronics Co. Ltd.
Panasonic Corporation
Google
AsusTek Computer Inc.
Autodesk Inc.
Barco
Dell
EON Reality
HP Development Company, L.P.
HTC Corporation
Intel Corporation
Lenovo
PTC
Realwear, Inc.
Seiko Epson Corporation
Sony Corporation
Teamviewer


TABLE OF CONTENTS
1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 OVERVIEW OF ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET 20
1.4 CURRENCY AND PRICING 22
1.5 LIMITATIONS 22
1.6 MARKETS COVERED 23
2 MARKET SEGMENTATION 26
2.1 MARKETS COVERED 26
2.2 GEOGRAPHICAL SCOPE 27
2.3 YEARS CONSIDERED FOR THE STUDY 28
2.4 DBMR TRIPOD DATA VALIDATION MODEL 29
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 32
2.6 DBMR MARKET POSITION GRID 33
2.7 VENDOR SHARE ANALYSIS 34
2.8 MULTIVARIATE MODELING 35
2.9 COMPONENT TIMELINE CURVE 35
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 SECONDARY SOURCES 37
2.12 ASSUMPTIONS 37
3 EXECUTIVE SUMMARY 38
4 PREMIUM INSIGHTS 41
4.1 REGULATIONS 43
4.1.1 IEEE STANDARDS 43
4.2 POST COVID 45
4.3 MARKETING 46
4.4 PRICING ANALYSIS/PRICE SENSITIVITY 47
4.5 KOREAN CONTENT'S POPULARITY 48
5 MARKET OVERVIEW 49
5.1 DRIVERS 51
5.1.1 INCREASING PENETRATION OF SMART DEVICES AND INTERNET SERVICES 51
5.1.2 RISE IN ADOPTION OF AUGMENTED REALITY BY EDUCATIONAL INSTITUTES 51
5.1.3 INCREASING FOCUS ON CYBER-PHYSICAL SYSTEMS 52
5.1.4 MORE OF TECHNOLOGICAL ADVANCEMENT AND DIGITIZATION 53

5.2 RESTRAINTS 53
5.2.1 STRINGENT REGULATIONS OF GOVERNMENT FOR VARIED ORGANIZATIONS 53
5.2.2 LOSS OF DATA AND PRIVACY 53
5.3 OPPORTUNITIES 54
5.3.1 INCREASED DEPLOYMENT OF AR AND MR TECHNOLOGY IN NUMEROUS INDUSTRIES 54
5.3.2 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS PARTNERSHIP AND ACQUISITION 55
5.3.3 DEVELOPMENT OF HARDWARE WITH FASTER PROCESSING SPEEDS 56
5.3.4 RISE IN INVESTMENT AND FUNDING BY DEVELOPED COUNTRIES 57
5.4 CHALLENGES 58
5.4.1 ASIA PACIFIC ECONOMIC SLOWDOWN LIMITS THE MARKET DEVELOPMENT 58
5.4.2 COMPLICATIONS WHILE OPERATING AUGMENTED REALITY (AR) & MIXED REALITY (MR) BASED PRODUCT 58
6 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT 60
6.1 OVERVIEW 61
6.2 HARDWARE 62
6.2.1 DISPLAYS AND PROJECTORS 63
6.2.2 CAMERAS 63
6.2.3 CONTROLLER AND PROCESSOR 63
6.2.4 SENSORS 63
6.2.4.1 ACCELEROMETERS 64
6.2.4.2 GYROSCOPES 64
6.2.5 PROXIMITY SENSORS 64
6.2.6 MAGNETOMETERS 64
6.2.7 OTHERS 64
6.2.8 POSITION TRACKERS 64
6.2.9 OTHERS 64
6.3 SOFTWARE 65
6.4 SERVICES 65
6.4.1 IMPLEMENTATION 66
6.4.2 SUPPORT AND MAINTENANCE 66
6.4.3 TRAINING 66
7 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL 67
7.1 OVERVIEW 68
7.2 CLOUD 69
7.3 ON-PREMISE 69
8 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE 71
8.1 OVERVIEW 72
8.2 HEAD MOUNTED DISPLAY 73
8.2.1 SMART GLASSES 74
8.2.2 SMART HELMET 74
8.3 HEAD UP DISPLAY 74
8.4 PROJECTOR & DISPLAY WALLS 75
8.5 GESTURE-TRACKING DEVICES 75
9 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY 77
9.1 OVERVIEW 78
9.2 MOBILE AUGMENTED REALITY 79
9.3 MONITOR-BASED TECHNOLOGY 79
9.4 NEAR EYE BASED TECHNOLOGY 80
10 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL 81
10.1 OVERVIEW 82
10.2 OFFLINE 83
10.3 ONLINE 83
11 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION 85
11.1 OVERVIEW 86
11.2 WORKFLOW OPTIMIZATION 87
11.3 ENHANCED 2-D AND 3-D 88
11.4 VISUALIZATIONS 88
11.5 MARKETING COLLABORATION 89
11.6 3D MODELING 90
11.7 DOCUMENTATION 90
11.8 NAVIGATION 91

12 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER 92
12.1 OVERVIEW 93
12.2 MEDIA AND ENTERTAINMENT 95
12.2.1 BROADCAST 96
12.2.2 MUSIC 96
12.2.3 ART GALLERIES AND EXHIBITIONS 96
12.2.4 MUSEUMS 96
12.2.5 THEME PARKS 97
12.3 GAMES AND SPORTS 97
12.4 RETAIL AND E-COMMERCE 97
12.4.1 JEWELLERY 98
12.4.2 BEAUTY AND COSMETICS 98
12.4.3 APPAREL FITTING 98
12.4.4 GROCERY SHOPPING 99
12.4.5 FOOTWEAR 99
12.4.6 FURNITURE AND LIGHTING DESIGN 99
12.5 TRAVEL AND TOURISM 99
12.6 HEALTHCARE 100
12.6.1 SURGERY 101
12.6.2 FITNESS MANAGEMENT 101
12.6.3 PATIENT CARE MANAGEMENT 101
12.6.4 PHARMACY MANAGEMENT 101
12.6.5 OTHERS 101
12.7 ANIMATION 101
12.7.1 CHARACTER 102
12.7.2 CARTOON 102
12.8 AEROSPACE AND DEFENSE 103
12.9 AUTOMOTIVE 103
12.10 CONSTRUCTION 104
12.11 EDUCATION 104
12.12 BANKING 105
12.13 ENERGY 106
12.14 IT AND TELECOMMUNICATION 106
12.15 OTHERS 107

13 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION 108
13.1 ASIA-PACIFIC 109
14 ASIA PACIFIC AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, COMPANY LANDSCAPE 115
14.1 COMPANY SHARE ANALYSIS: ASIA PACIFIC 115
15 SWOT ANALYSIS 116
16 COMPANY PROFILE 117
16.1 MICROSOFT 117
16.1.1 COMPANY SNAPSHOT 117
16.1.2 REVENUE ANALYSIS 117
16.1.3 COMPANY SHARE ANALYSIS 118
16.1.4 PRODUCTS PORTFOLIO 118
16.1.5 RECENT DEVELOPMENTS 119
16.2 GOOGLE (A SUBSIDIARY OF ALPHABET INC.) 120
16.2.1 COMPANY SNAPSHOT 120
16.2.2 REVENUE ANALYSIS 120
16.2.3 COMPANY SHARE ANALYSIS 121
16.2.4 PRODUCTS PORTFOLIO 121
16.2.5 RECENT DEVELOPMENTS 121
16.3 SAMSUNG ELECTRONICS CO., LTD. 122
16.3.1 COMPANY SNAPSHOT 122
16.3.2 REVENUE ANALYSIS 122
16.3.3 COMPANY SHARE ANALYSIS 123
16.3.4 PRODUCT PORTFOLIO 123
16.3.5 RECENT DEVELOPMENTS 123
16.4 PANASONIC CORPORATION 124
16.4.1 COMPANY SNAPSHOT 124
16.4.2 REVENUE ANALYSIS 124
16.4.3 COMPANY SHARE ANALYSIS 125
16.4.4 PRODUCTS PORTFOLIO 125
16.4.5 RECENT DEVELOPMENTS 126
16.5 DELL 127
16.5.1 COMPANY SNAPSHOT 127
16.5.2 REVENUE ANALYSIS 127
16.5.3 PRODUCTS PORTFOLIO 128
16.5.4 RECENT DEVELOPMENTS 128
16.6 LENOVO 129
16.6.1 COMPANY SNAPSHOT 129
16.6.2 REVENUE ANALYSIS 129
16.6.3 PRODUCTS PORTFOLIO 130
16.6.4 RECENT DEVELOPMENT 130
16.7 AUTODESK INC. 131
16.7.1 COMPANY SNAPSHOT 131
16.7.2 REVENUE ANALYSIS 131
16.7.3 PRODUCTS PORTFOLIO 131
16.7.4 RECENT DEVELOPMENTS 132
16.8 ASUSTEK COMPUTER INC. 133
16.8.1 COMPANY SNAPSHOT 133
16.8.2 REVENUE ANALYSIS 133
16.8.3 PRODUCT PORTFOLIO 134
16.8.4 RECENT DEVELOPMENT 134
16.9 BARCO 135
16.9.1 COMPANY SNAPSHOT 135
16.9.2 REVENUE ANALYSIS 135
16.9.3 PRODUCT PORTFOLIO 136
16.9.4 RECENT DEVELOPMENTS 136
16.10 EON REALITY 138
16.10.1 COMPANY SNAPSHOT 138
16.10.2 PRODUCT PORTFOLIO 138
16.10.3 RECENT DEVELOPMENTS 138
16.11 HP DEVELOPMENT COMPANY, L.P. 139
16.11.1 COMPANY SNAPSHOT 139
16.11.2 REVENUE ANALYSIS 139
16.11.3 PRODUCTS PORTFOLIO 140
16.11.4 RECENT DEVELOPMENTS 140
16.12 HTC CORPORATION 141
16.12.1 COMPANY SNAPSHOT 141
16.12.2 REVENUE ANALYSIS 141
16.12.3 PRODUCT PORTFOLIO 142
16.12.4 RECENT DEVELOPMENTS 142
16.13 INTEL CORPORATION 144
16.13.1 COMPANY SNAPSHOT 144
16.13.2 REVENUE ANALYSIS 144
16.13.3 PRODUCT PORTFOLIO 145
16.13.4 RECENT DEVELOPMENTS 145

16.14 MAGIC LEAP, INC. 146
16.14.1 COMPANY SNAPSHOT 146
16.14.2 PRODUCT PORTFOLIO 146
16.14.3 RECENT DEVELOPMENTS 146
16.15 PTC 147
16.15.1 COMPANY SNAPSHOT 147
16.15.2 REVENUE ANALYSIS 147
16.15.3 PRODUCTS PORTFOLIO 148
16.15.4 RECENT DEVELOPMENT 148
16.16 REALWEAR, INC. 149
16.16.1 COMPANY SNAPSHOT 149
16.16.2 PRODUCT PORTFOLIO 149
16.16.3 RECENT DEVELOPMENTS 149
16.17 SEIKO EPSON CORPORATION 151
16.17.1 COMPANY SNAPSHOT 151
16.17.2 REVENUE ANALYSIS 151
16.17.3 PRODUCT PORTFOLIO 152
16.17.4 RECENT DEVELOPMENTS 152
16.18 SONY CORPORATION 153
16.18.1 COMPANY SNAPSHOT 153
16.18.2 REVENUE ANALYSIS 153
16.18.3 PRODUCTS PORTFOLIO 154
16.18.4 RECENT DEVELOPMENT 154
16.19 TEAMVIEWER 155
16.19.1 COMPANY SNAPSHOT 155
16.19.2 REVENUE ANALYSIS 155
16.19.3 PRODUCT PORTFOLIO 156
16.19.4 RECENT DEVELOPMENTS 156
16.20 ULTRALEAP LIMITED 157
16.20.1 COMPANY SNAPSHOT 157
16.20.2 PRODUCT PORTFOLIO 157
16.20.3 RECENT DEVELOPMENT 157
17 QUESTIONNAIRE 158
18 RELATED REPORTS 163
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